Liquor Industry in India

Diageo holds a title of being the globe’s largest producer of whisky, connected to some 29 distilleries and warehouses storing seven million casks of maturing spirits. Their products are sold in more than 180 countries and the company holds offices in 80 countries. Diageo’s best-selling brand (Johnnie Walker) has been sold in the fiscal year of 2011 in an astonishing amount of 17.8 million “nine-liter cases”, which were mainly traded overseas.

As the world’s most widely distributed blended Scotch whisky, selling over 130 million bottles a year, Johnnie Walker has a long and rich history.

During 1992, one of the strongest opponents of V&S Absolut Spirits was born. SKYY Spirits LLC entered the market for alcoholic beverages without having any difficulties, despite the fact that Absolut had established itself in the States for the past 13 years. The entrance of the SKYY Company was mostly due to the lack of entry market barriers from the Absolut Vodka. The SKYY Company was founded in 1992 by Maurice Kanbar in San Francisco, California and ever since then, both its popularity and the sales volumes have actually increased phenomenally . Nowadays, SKYY Spirits LLC is one of the fastest growing enterprises as their main product is high priced vodka of high quality.

Recent launches have focused on the consumers' desire for luxury, the tastes and increasing affluence of the emerging middle class consumer and increasing the accessibility of spirits through flavour extensions and new packaging and drink formats. Diageo has strong routes to market which leverage local expertise. Diageo owns and controls the route to market in many countries, and in others the route to market is through joint ventures, associates and third party distributors. The recent acquisitions in the new high growth markets have helped to enhance Diageo's routes to market with the addition of the leading spirits company in Turkey, Mey İçk, Meta Abo, Ypióca; and with investments in a premium local spirit company in China, Shuijingfang, the leading branded spirit company in Vietnam, Halico and the leading beverage alcohol producer in

and Wine business, which produced and marketed a portfolio of beverage alcohol such as scotch, vodka,

The name of My Non-Alcoholic Beverage Company is "Revitalize Energy Drink". I decided on this particular name because it should connect with consumers and the name speaks for itself. The drink will consist of all natural products to help give users a boost of energy and assist them to consume natural vitamins and minerals their bodies need. Our mission is to serve men and women of all ages by providing an all-natural quality energy drink that will fuel their bodies and mind. Our mission is to provide a high quality all natural products that individuals can enjoy and provide their bodies with nutritional vitamins. We at Revitalize Company truly believe in our mission statement and will do our best

Avinoor Singh Mann is the leader and manages all operation of the business from R&D to sales and etc.

The brand produces both fresh products and long shelf-life drinks and the distribution operates through dual channels: direct sales and indirect sales. In the direct sales, the brand distributes the fresh products through franchising networks. The indirect sales, the long shelf-life drinks are distributed through intermediaries including supermarket and distributors.

Diageo offers scotch whiskey, other whisk(e)y, vodka, rum, liqueur, tequila, gin, local spirits and beer and brandy; Diageo has the market leading whisky (Johnnie Walker), Vodka (Smirnoff 1818) and rum (Captain Morgan) brands and four out of the top ten RTD brands (Smirnoff

Mumbai 93, Jolly Maker Chamber II 9th Floor, Nariman Point Mumbai 400 021 Tel: +91 22 66303973 Fax: +91 22 66303977

As vinification requires professionals to prepare wine hence promoting vinification will enhance many outlets for source of wine as a drink along with dinner, rather than spirits. Once the difference of spirits and wine is established, we will see a lot of demand for wines.

It is a public limited company and it listed in main stock exchanges of the country. It is engaged to produce paperboards ,paper ,personal hygiene and tissues according to the demand of country. They provide multi products for packaging. They have many diversifications in their product line. It’s the only company which provides the complete packaging facilities for its customers. Their main clients were Uniliver and Tobacco Company that serve them since 50 years. Now it is the current market Leader in the industry.

Largest selling brand in southern rural market with a market share of over 50% by1990

In its broadest sense, industry is any work that is undertaken for economic gain and that promotes employment. The word may be applied to a wide range of activities, from farming to manufacturing and tourism. It encompasses production at any scale, from the local—sometimes known as cottage industry—to the multinational or transnational.

The company was bought by late Mr. Vittal Mallya in 1947, and since then has never looked back. Today each one of the 32,000 Beer outlets in India sells one brand or the other from United Breweries. Sunil Kumar Alagh Chhagan Lal Jain Govind Iyengar Director Director Company Secretary The group Mission Statement embodies these objectives: To