List ways that Dell conducts research on its custo

Dell. Dell’s products—computers, servers and printers—are commodities. Dell tends not to develop the technologies underlying these products. Instead, it purchases the components from firms that develop the technologies (semiconductors and computer software). Dell’s direct-to-customer marketing strategy is not unique, but the extent to which Dell performs this strategy better than anyone else in the industry gives it a competitive advantage. Its size, purchasing power, quality control, and efficiency permit it to operate as a low-cost provider.

a. Dell computers cover needs pertaining to strategy and deployment, IT and business consulting, managed services and all around expert advice and world-class support. Dell products can be used within organizations to use business processes efficiently, and assist with technology infrastructure and applications services to pinpoint growth opportunities that essentially reduce costs.

1 List ways that Dell conducts research on its customers to continually improve products and services. What are the features of Dell’s research?

Dell is able to sustain a competitive advantage over competitors in the computer industry because of an extremely efficient supply chain/distribution system and its JIT inventory system. Since inventory and labor are the highest liabilities of a firm and Dell operates with a few days of inventory, they are able to cut costs on warehousing, hiring people to track and maintain inventory, and avoid holding on to obsolete technology.

Their challenge is to continue to research ways to stay viable in current market and industry conditions. Dell Computers has been

Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.

Affordability of latest technology through Direct Sales Services - Dells uses direct customer relationship or as it calls it “customer intimacy” as its distribution strategy. This means meeting customer needs directly and cutting middleman interference as much as possible. This is done either through dedicated sales representatives, telephone based sales and online at www.dell.com. As a result, the purchase price would be lower than other competitors.

Fulfilling the client/customer’s requirement Dell perform primary and support activities that produces cost effective and differentiated features. The company provide

Dell Computer Corporation did not however experience a smooth business all the way since they started having problems which is something normal for business enterprises. To start with, the company tended to be disorganized during the period of its rapid growth. This is attributed to the

The BCG analysis is executed using information we gathered from sources such as Gartner, Reuters, Dell corporate web-site, and some industrial reports (Please note that the references can be found in the appendices). We have classified DELL's Strategic Business Units as follow

Dell Inc. is an American exclusive multinational PC innovation organization situated in Round Rock, Texas, United States, that creates, offers, repairs, and backings PCs and related items and administrations. Eponymously named after its originator, Michael Dell, the organization is one of the biggest mechanical companies on the planet, utilizing more than 103,300 individuals around the world. Dell offers (PCs), servers, information stockpiling gadgets, system switches, programming, PC peripherals, HDTVs cameras printers MP3 players and hardware worked by different makers. The organization is understood for its advancements in store network administration and electronic trade, especially its immediate deals model and its work to-request design to request way to deal with assembling—conveying singular PCs arranged to client details. Dell was an immaculate equipment seller for quite a bit of its presence, however with the obtaining in 2009 of Perot Systems, Dell entered the business sector for IT administrations. The organization has subsequent to made extra acquisitions away and organizing frameworks, with the point of extending their portfolio from offering PCs just to conveying complete answers for big business clients.

The Managerial Economics of Dell Incorporated “Our business is about technology, yes. But it 's also about operations and customer relationships.” (Dell, n.d.). Dell Incorporated produces electronics products, including, but not limited to; laptop computers, desktop computers, audio equipment, monitors, and printers. Michael Dell dropped out of college in his freshman year in 1984 and founded his new computer business under the name of PC 's Limited with $1,000 and a vision for designing, manufacturing and selling technology. Within four years, the company was renamed Dell Computer Corporation and went public. Within this time, Dell raised its market capitalization from $1,000 to $85 million. In 1992, Dell debuted on the Fortune 500, which made Michael Dell the youngest CEO leading a Fortune 500 company. By 1999, Dell was ranked No. 1 in PCs in the United States, No. 1 worldwide in PCs for large and medium businesses, and No. 1 in worldwide workstation shipments. By the year 2000, dell.com had reached sales of $40 million per day and by 2001, Dell became the No. 1 computer systems provider worldwide. In 2006, Dell became the first in the industry to offer free product recycling for consumers worldwide. And in 2013, Michael Dell and the private equity firm, Silver Lake Partners, bought back Dell from public shareholders, becoming a private company once again. Between 1984 and 2013, Dell has designed, manufactured,

The Information and Communications Technologies (ICT) industry is often dominated by companies founded by engineering-centric entrepreneurs more accustomed to dealing with technologies than with customers. This transformation from engineering to customer-driven company cultures at Apple, Dell and others is significant from a strategic marketing standpoint. The intent of this analysis is to evaluate the standards for best practice that Dell has developed, as they are more forthcoming with the specifics of these strategies compared to many other ICT firms including Apple, who is more secretive in these areas. Dell takes a very metric-driven approach to defining their customer relationships and how they manage the end-to-end customer experience process (Apple Investor Relations, 2012). Plagued with a very low level of customer satisfaction ratings due to their highly automated approaches to customer service, in 2005 Dell realized they needed to transform their entire organization and make it more customer-centric. In that year, Dell created an eight-member Customer Experience Council that concentrates on transforming the entire culture of the company to being more customer-centric, looking to making each customer experience an exceptional one. The mission of the Council is to have the over 13,000 employees of the company continually thinking of how they can

Although Dell is an extremely successful company, there are areas of improvement and enhancement that should be considered. After a thorough analysis of Dell¡¯s IT tools, business model, IT infrastructure and competitive advantage, we have developed seven key suggestions. By implementing these recommendations, Dell can keep its high ranking in the competitive computer industry by increasing customer satisfaction, competitive advantage and superior value chain, without changing its principal operations to achieve these goals.

Qualitative research is a technique of promoting research that stresses the quality according to the user’s point of view and approaches. In depth interviews and focus groups are best examples of qualitative research. [Laura Lake, 2009]