Literature Review. Intro. The Company I Am Working With,

Consumerism is a key aspect of globalization a world market has developed and this trend continues to grow. For example, the North American Free Trade Agreement which allows produce from Mexico and Florida to show up on the grocery shelves in Fort Saskatchewan. Consumerism blurs the line between wants and needs through advertisements which create demand as well as increasing social pressure to purchase a particular good - like Starbucks coffee. After purchasing the item, the next step is planned obsolescence. For example disposable coffee cups, fashion,

Recently people have become more and more conscious of what they put into their bodies and where it comes from. An unprecedented amount of information is now readily available to most Americans with the advent of the Internet. This has resulted in a great increase in transparency of the many aspects of imported products. Consequently, programs have been established to help ensure that these products are produced in more ethical and humane ways. To many Americans, the Fair Trade labeled bags of coffee they purchase that give them the energy they need to go about their day in addition to being a socially conscious decision but to many it is a means for survival and an escape from a cycle of debt that traps many similar non-Fair Trade growers generation after generation

Introduction: Marketing has become an art form in today’s society, analyzing specifics and how the consumers react to certain goods and services. The needs of consumers are constantly changing, so marketers must study every detail and be able to recognize the changes in wants and needs. Marketers use this data to become “sensitive” to the needs of each group of individuals, appealing to the minorities with said products. Below is a slight insight to what questions and data marketers analyze to make their goods and services appealing to the individual groups.

Fair trade is a market reactive system that wants to abolish global inhumane acts from child labor, poor working environments, low wages, and healthy working conditions. Fair Trade does not control the prices at a local level the producers

Fair-trade is a trading partnership that focuses on sustainable development for poorer producers. they do this by providing better trading conditions and raising awareness of their situation.

CVS Health Corporation is an integrated pharmacy healthcare and head quartered in Woonsocket, RI. The President and CEO of CVS is Larry J. Merlo. The company has three segments, Pharmacy services, Retail pharmacy and Corporate. CVS was previously known as Caremark Corporation and the name was changed to CVS on September 3rd 2014.

The terms free and fair trade sometimes go hand-in-hand but there are distinct differences between the two. According to Wikipedia, free trade is a system of trade policy that allows traders to act and or transact without interference from the government. Free trade implies the trade of goods without taxes (tarrifs) or other trade barriers such as quotas, subsidies,

While the idea of the fairtrade movement is arguably not bad at all, the metaphor always leaves me with a somewhat bad feeling. Keeping the movement in mind, I want to focus on the phrasing for now. The metaphor is making use of the assumption that trade means to have an equal and therefore fair exchange between two parties. Since fairness is an intrinsic value most of us share and want to see in the world, it is very easy to agree with the metaphor, which is why the metaphor has a mostly positive connotation. However, the metaphor is, in fact not just phrasing, but linked to a real movement. Putting the agreeable connotation aside, I think we should more often question whether fairtrade really is a fair trade at all.

2009). This in itself shows the high standards of sustainability can be made from free trade (Gidney, M. 2009). Fair trade provides two key benefits that can help with the current world economic crisis. First it provides sustained benefits for producers that can help maintain their business through fluctuations of the world market (Gidney, M. 2009). Second, fair trade helps to maintain fair prices, additional social premium, and long-term partnerships that help provide better living standards for millions of people in over 60 countries (Gidney, M. 2009).

Throughout the years, there has been a constant controversy over whether the World Trade Organization should enforce global free trade. The primary idea is to establish in which all are happy. Although there are many advocates for trade liberalization, as well as many who oppose. I believe free trade may be advantageous for both large and small-industrialized countries, but it does not favor the smaller developing countries needs primarily.

Southwest Airlines encourages respect, innovation, a caring attitude and strives to adhere to all labor and employment laws which includes respecting privacy and equal opportunity. With a strong concern for avoiding corruption and avoiding anti-competitive behavior, they work hard to maintain accountability of all business practices. An example of this is the promotion of competition to provide consumers low air fares and a variety of high quality air service offerings across the US. This shows their devotion to the community they serve and maintains the company culture.

The economic systems free trade and fair trade in like manner apply Foucault’s triangle of power and totalitarian knowledge. Specifically, I will analyze what negative effects the lack of subjugated knowledge causes within these system 's foundations and their future betterment through Foucault’s lessons. As a rule, “most of the evil in this world is done by people with the best intentions” (T.S. Eliot). On October 1947, 23 nations in Geneva signed the General Agreement on Tariffs and Trade ‘GATT’. This liberated international trade and businesses to begin foreign production investing. The aforementioned agreement was tremendous for the economy. Numerous countries are Free Trade countries, including the U.S. Within free trade, goods, capital and services flow unhindered between nations, without barriers, which would hinder the speed of trading processes. There are no earning ceilings; citizens from free trade countries may secure as much money as they have the ability to earn, within the confines of the law. Max Havelaar founded the fair trade model in 1988 under the initiative of the Dutch development agency Solidaridad. And the current face of fair trade, Fairtrade Labelling Organizations International 'FLO ' established in Bonn, Germany with the intention to unite the national Fair trade organizations under one umbrella and to set worldwide standards and certification.

The fair trade concept, based on the idea of both economic activity and social development, is replete with ethical and sustainable echoes. Ransom (2002 p 20) asks, 'can the

The problem of such purchasing is that the natural satisfaction of needs is replaced by the artificial. A good example is the marketing of milk products in the Third World. In the 1970s the multinational food company Nestle advertised powdered milk for babies as an alternative to breast feeding in countries such as Kenya. The attractiveness of the product was enhanced by the positive image of development, modernity and technology that businessman projected to mothers. In this case, however, the results were tragic, because the product required sanitary conditions that were not available in those times. Therefore, many infants who were fed in this way faced illness and even death. Far from offering a diversity of choices for the satisfaction of needs, advertisement offers only one message: “purchase a commodity.”

Our first method is being able to gauge our market/group of individuals on what type of