Literature Review Of Continuous Innovative Marketing

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of

Main Idea: This article discusses the transformations of strategic marketing. Marketing is not what one initially assumes it is, and with the technological changes and innovations coming about, marketing has faced several barriers and future impact.

Marketing plays a vital role not only in developing, producing, and selling products or services, but also in guiding recruiting labors and raising capital. Although it can be said that successful entrepreneurs undertake marketing in unusual ways. They mainly rely on interactive marketing methods, which is often communicated through

The involvements of internal services such as strong brilliant business marketers are not that strong enough to ensure the further development of the business itself. They need also more internal and external environments elements to back up the strategy plan as a foundation of business marketing. Apart from that, the injection of several appropriate theories that can be the most important input aspects to ensure the further expansion of the company is the potential way for the strategy planning. This report will project the possibility for the company to expand vertically and horizontally for their business within the next Two years

(Jobber and Fahy, 2009) Therefore, the strategic marketing becomes more and more significant since it can help organizations to find its own position of the competitive market; thus, they just can justify their strategy against whether the existing or the potential competitors. Therefore, organizations should classify the marketing environment including competitive environment (its immediate competitors and customers) and the macro-environment (the wider social, political and economic setting they operate.) In order to develop the right strategy whether for short-term or long-term, organizations not only need to know the concept of strategic marketing but also how to use it within the competitive marketing.

In recent years, with the economy era full challenge, marketing theory and practice are accelerating the pace of innovation. Marketing not only has widely exploited in the economy and society field, but also more and more enterprises constantly innovate new performance, new competitive, new brilliance in unprecedented enthusiasm. Therefore, diverse strategies are adopted by most firms to discover and meet the needs and desires of its customers (Jobber & Fahy, 2009). Marketing orientation is one of the most successful strategies, such as the Apple company, it put to use and reap significant profit. Some specialists argue that product orientation can be used in all firms, while others debate that marketing orientation is more suitable for all products. However, several obstacles are faced by firms when they intend to move from a product to a marketing orientation. This essay will briefly describe that definition of the marketing orientation and product orientation, examples for some firms use marketing orientation and product orientation respectively as well. Furthermore, it mostly discusses key obstacles for if a firm moves from product to marketing orientation and give some reasonable solutions.

Modern marketing calls for a mix of a series of different skillsets throughout different mediums. Take some time to decide firmly what marketing techniques are working, and which ones should either be outsourced or eliminated.

INTRODUCTION: The words ‘Marketing Beyond 2010’ give you the clear warning that even before you start thinking about changing the rules of the game, it will be different game already. And then there will be new rules and the moment you will be able to understand the rules of the new

In present competitive world and business environment things would not move in a steady way and as planned. As a result for the past few years every organization and company follows the pattern of strategic planning process. In most of business organization, besides creating strategic or business plan, it will be

Entrepreneurship can simply be defined as the art and process that “ involves capturing ideas, converting them into products and, or services and then building a venture to take the product to market” (Zhao, pp. 26). The essential aims to be accomplished by these procedures is the creation of a new organizations or reganerating any part of any organizations for the purpose of achieving further improvement and betterment of the comprehensive business or company. For entrepreneurs sans of access to an inaugurate business system, incubators and accelerators provide a possible support mechanism for access to partners and resources. The process of Entrepreneurship can be labeled into a number of categories. These may include economical, social or other forms of entrepreneurship. However, it is important to note that one of comparatively recent discovered and introduced type of entrepreneurship is the Technological Entrepreneurship.

Further, are firms operations necessarily dominated by the practice of these marketing activities? Empirical evidence is required to answer these questions. The second research issue requiring empirical investigation follows from the discussions by Bass, et al (1976) and Gronroos (1994a). They make strong statements that the concept of Marketing reflects a "new paradigm" in marketing thought and practice. Unless the term "paradigm" is used loosely however, a paradigm shift implies that a change has occurred, to one "...whose world view replaces that of an existing world, and whose underlying assumptions replace those of an existing research model" (Stern and Hammond 2004).

Entrepreneurship is the process of opening a new business; typically the company offers an innovative product, process or service. As per Carton et al, entrepreneurship is all about the identification of an opportunity, creation of new organization, and pursuing new ventures. There are many various studies based on entrepreneurship (directly as well as indirectly) like building and promoting a business, applying creativity to make an existing business more productive, external skills required in entrepreneurs, etc. In 1934, Schumpeter has stated that an entrepreneur not only needs to innovative and creative but also should be able to take risk. His views where then supported by Wickham in 2006. The responsibilities of an entrepreneur

The early work of Schumpeter (1934) pointed out that the accountability of risk hinders on ownership, and given that entrepreneurs does not necessarily signify owners, risk propensity should be excluded as part of the traits of an entrepreneur. In its place, Schumpeter suggests innovation to be the primary trait of entrepreneurship.

Today marketing becomes apparently challenging for a new player to jump into a Cutthroat market while other players are seeking for white space. Regardless of top-rank companies, the change of business trends is gathering pace. One aspect of tomorrow 's marketer is to come up with practical strategies in order to survive in the existing market.