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Literature Review Of Internationalization

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2. Literature Review and Hypotheses (1000)
2.1. OC Paradigm
The traditional internationalization models regard that firms’ capabilities (internal factors) lead firms to make internationalizing activities. On the contrary, OC paradigm refers to internationalization as a process that internal and external factors interact so that firms obtain a competitive advantage in the global level. According to this innovative model, firms achieve superior performance by adapting and integrating in view of a varying environment. Considering that BGs try to survive, operating under uncertain conditions that change all the time, OC constitutes the most suitable way for studying them.
2.2. BGs’ International Performance (Short- and long- term)
According to previous research, BGs are very different from other types of firms. Some of their most important performance issues are that they face higher operational and financial risks of internationalization as well as that they need to enter in key local markets, having limited resources and little prior experience.
The initial foreign operations are another crucial factor for BGs’ strategic performance. BGs must carefully assess the first internationalism, choosing a key country in which they will improve their operational performance and obtain international experience. This means that if BGs’ first international activities are successful, BGs will have a big advantage concerning their performance in the consecutive markets.
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