Literature Review Of Literature On Online Shopping

Years ago, most people thought that it would remain impossible to click a button and place an order to buy something. Today about “195 million online American consumers” order take-out, book hotels, flights or even grocery shop (Weinstein 1). Many people can pay bills and transfer money to other people through a click of a button on their smartphone. 100,000 online consumers took a survey to reveal that most people preferred online shopping than physical shopping. 73% said it “[was] time saving” and also 58% of those people said they “liked it more because there were no crowds or lines.”(Weinstein 2). Consumers care more about the time used up than going to the store to look and try out the product in person. The internet offers a huge amount of choice and diversity in how people want to do things. But with the majority favoring online shopping, it just shows the laziness of our

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

Online shopping can be more convenient for customers in that: it saves them time.it saves them money, and they have access to a great variety of products. Online shopping brings the shopping to wherever the customer is. There is no need to go out to a physical store, shopping can be done at work, school, and even in the bathroom. This saves customers time by giving them access to the purchase of goods and services when they need it. It is typical for a consumer to have a need for a good or service and forget about it if they can’t seek what they need in a timely manner, which prolongs their need and takes up time. With the convenience of buying anywhere, consumers don’t have to spend gas to go to a physical location. Also, customers go from one store to the other in search of lower prices, with online shopping a customer can view multiple price offerings without having to move and in a matter of minutes. This being said the customer has access to an immense array of products. Different brands and price points are available for comparison without having to move, which makes shopping a breeze.

The online shopping trend is becoming increasingly popular. People nowadays can get everything they need online, such as clothes, books, groceries, etc. Online shopping is a new type of technology trend that people are getting addicted to because it makes people’s life easier and saves them time. Shoppers can visit web stores from the comfort of their own home and shop while they are sitting in front of their computer. Many online shoppers do not have to waste time on shopping anymore.

In the era of rapid development of information technology, online shopping into people's life, especially young people. Online shopping is a blow to the store, so people would compare the advantages and the disadvantages between shopping for goods online and buying goods in store. I think they have their own advantages and disadvantages, and online shopping and shopping in store are both important.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both

According to a study of users who have bought products online, there are five main reasons why people shop through the Internet. These are convenience and ease of use; greater selection; better prices; easier comparison-shopping; and no

According to an article by Kuan-Pin Chiang and Ruby Roy Dholakia, study revealed that convenience influences people’s intention to online shop (Chiang and Dholakia p181). In addition, the study showed that the type of product influences people to shop online. It showed that search products such as books are more likely to be bought online rather than experience products like perfume because of search coats are reduced (Chiang and Dholakia p.182)

Before we start practically working on our project we had to do a lot of theoretical work which includes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are working on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to understand Online shopping & its various application and the ongoing researches in this field.

In online shopping, it requires less effort and better decision making for consumers who opt to purchase at the e-store (Rosenbloom, 2005)Shoppers may save their time in e-shopping because they do not have to go through any effort on travelling to a mall or saving their time in other psychology factors

This current study aims to provide a more holistic view of the factors that influence online shopping behavior in the clothing industry, by comparing the important criteria for purchase decisions between online shoppers and traditional shoppers. The factors that were examined include (1) Product variables: price, usefulness, quality and available information; (2) Seller attributes: trustworthiness, reputation and marketing strategies; (3) shopping experience: convenience, quality of service, design and ease of use; and (4) consumer factors: gender, socioeconomic status and attitude towards online shopping. A quantitative survey was conducted wherein 206 consumers have completed the questionnaire through convenience sampling. The results of the study showed that male online shoppers for clothes are significantly more than females, most of whom still prefer traditional shopping. Traditional and online shoppers have been seen to differ in the importance they give to product price, seller credibility and marketing strategies, and purchase experience in terms of convenience, quality of service and ease of transaction, wherein online shoppers put more value on these factors in making their purchase decisions. In accordance to the technology acceptance model, the participants who have more positive attitudes towards online shopping are more likely to actually purchase their clothes

In recent years, online shopping has become popular; however, it still caters to the middle and upper class. In order to shop online, one must be able to have access to a computer, a bank account and a credit/debit card. Shopping has evolved with the growth of technology. According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favorable the perception of non-store shopping. An influential factor in consumer attitude towards non-store shopping is exposure to technology, since it has been demonstrated that increased exposure to technology increases the probability of developing favorable attitudes towards new shopping channels.