Literature Review On Cause-Related Marketing

Organizations should look in to ‘why; they are doing business i.e. the purpose, the cause, the belief or the reason of existence; and what consumer needs and wants that they are satisfying. People buy ‘Why’ you do it. Ex: Apple

Bronn, P.S., Vironi, A.B. (2001). Corporate social responsibility and cause related marketing: an overview. International Journal of Advertising, 2. Retrieved February 27, 2010, from http://www.basisboekmvo.nl/files/cause-related.pdf

With the rapid development of social economy, the public tends to focus on the social responsibility of the company, as well as feedback to the society, rather than pay close attention to how to create interest in the company. Especially, environmental protection and human rights has became the most pressing social phenomenon. Under this

Corporate outreach is vital to an organization. Implementing one would give the company an edge to promote its culture, mission, and values to the community. An ethical company will also attract other businesses such as investors, potential employees, students and customers. When a manager chose not to participate in social responsibility for financial reasons, the establishment may stand alone. The leaders and workers may remain unknown to the community. It will be wise for a company to introduce itself the moment a foundation erected. It a stamp and a way to market without spending. Corporate outreach is giving back to the society. Moreover, such promote development and growth for both parties. The bottom line ethical decision help to

In response to the earlier task where all Senior Stakeholder Relationship Representatives were required to settle on a strategic Corporate Social Responsibility (CSR) partner for BusComm Enterprises, Armed Services YMCA of San Diego is hereby presented as the final choice. The charitable organization offers numerous support services such as assistance to rehabilitate wounded soldiers, free medical and psychological counseling, and programs to aid soldiers and their families. This choice is also based on the known deficit of support to military men and women who frequently suffer from life altering physical and emotional injuries. The Armed Services YMCA is a well-organized and highly rated association, with a rich history of serving since the civil war. It is thus a suitable strategic partner that fits our organizational goals and desire to integrate precedent setting CSR practices. This charity also fits our budget and presents a unique opportunity to serve in a barely exploited area, which will appeal to our shareholders. Conversely, my analysis indicated that Invisible Children would require higher scaling of resources and commitment in order to make an impact while their thematic area may be hard to resonate with our audience. Elsewhere, Community HousingWorks appeared capable of self-funding and represented a fairly common CSR partner who wouldn’t present BusComm Enterprises as any different among peers. It was also my opinion that the San Diego Brain

The purpose of this paper is to gain a deeper understanding of the non-profit sector by analyzing a non-profit organization. The organization chosen for this report is SickKids Foundation located at, 525 University Ave, Toronto, ON M5G 2L3.

With an economy driven by our relationship with capitalism and bottom lines, it seems inevitable that nonprofits also tap into these business dealings if they are to survive. The third chapter of Leslie R. Crutchfield’s and Heather McLeod Grant’s book, Forces for Good: The Six Practices of High-Impact Nonprofits, titled “Make Markets Work,” delves into the strategies used by nonprofits who harnessed business tactics in an effort to increase their social impact. Using three overall strategies- change business practices; partner with business, and run a business- Crutchfield and McLeod Grant describe how non-profits have achieved successful leverage in the business world.

“Cause Marketing broadly encompasses virtually all relationships in which a nonprofit’s and a corporation’s identities are combined, including licensing and sponsorships.” (Worth, 2014, pg.305). In more specific terms, this is where a company contributes a fixed amount or a percentage from a sale of their product. Many nonprofits will enter in this kind of arrangement with companies to gain funds for their cause. “The Alzheimer Association pulls from a diverse arsenal of tools-from newspapers and television ads, direct mail surveys.” (ALZ honored best marketing campaign, 2010, pg.176.). This type of strong marketing is possible because of partnerships with companies such as Bankers life, General Electric, Bristol- Myers Squibb, Rolex, and even the television show Who Wants to be a

The business world can define strategic philanthropy as the unique and most effective method for combining company’s marketing goals that are proposing to increase the welfare of society. It is a tool where company combines marketing goal with social responsibility. The strategic philanthropy influences the brand loyalty because it tries to maximize its profit by considering the well-being of the human being. For instance, Target company spends some percentage of their revenue for social well-being and still charge the fair price of their product. Moreover, Target donates a certain percentage of total revenue for education.

Marketing gets no respect in the nonprofit world. Program people tend to hold the most senior positions in nonprofits and accordingly

In other words, serving a social need doesn't necessarily mean the company is giving money to nonprofits that feed the homeless; it means the company invests in the future by innovating products and services that meet social needs and also happen to be profitable. Companies

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue

Some business leaders are taking good moral decisions and the reason behind that idea is that the core part of their business strategy is to create mutual benefit for both wider society and business as well. The growing desire of top management is to find out ways to create mutual benefit for both the organizations and the stake holders but the public still believes that companies are greedy entities which make decisions only in their self-interest, even at the cost of greater public welfare. It is the utmost obligation of the companies to discern the social issues while making the decisions (Yashiro, Yoshida and Suzuki, no date; Godwin, 2006; Schwab, 1996; Godwin, 2008; Werhane, 1998; Werhane, 2002; Heath, 2008; Mehalik and Gorman, 2006).

The corporate social responsibility for Investcorp is to assess and take responsibility for the company 's effects on environmental and social well-being. Switzerland is one of the countries that holds companies responsible for environmental well-being. The Swiss government imposes their economic actors to assume their responsibilities towards society. This means that the government is reinforcing the position of Swiss enterprises in terms not only of their competitiveness but also with respects to the part they perform in

This assignment will initially describe social marketing and then indicate how corporations affect stakeholders through companies’ social marketing and responsibility. Following that, the importance and functions of corporate social responsibility (CSR) and social marketing will be demonstrated. Finally, it will explain how organizations reflect CSR and make a short conclusion to indicate the relationship between social marketing and CSR.