Literature Review On Chocolates

Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

There is a high bargaining power of suppliers because of the need of the key ingredients required for chocolate manufacturing and limited number of suppliers for this industry. Since cocoa trees require tropical climate, it forces the main producers in the west to import them from countries in West Africa or other hot places

While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3).

South Asia is one of the most densely populated regions of the world, where despite a slow growth, agriculture remains the backbone of rural economy as it employs one half to over 90 percent of the labor force. Both extensive and intensive policy measures for agriculture

Research has proved that humans have been consuming cocoa for over 2600 years from once upon a time being used as currency to becoming serious pirate loot to being the key ingredient along with sugar in producing chocolate today.

We only see end to near end result of the food production process. In America we are sheltered from what actually all goes into making many of the foods we love. What if it was your loved ones rather old or young working in the cocoa fields. We all know how dangerous of an industry and business side to harvesting food is. I usually have food in the forefront of my mind the majority of the days. It is a common dwelling place in my mind. It brings me great joy to partake in a sweet treat . If my days are bad I might indulge in chocolate. When I am sad my go to food has always been chocolate ice cream. It has a funny way of making me feel that everything is going to be all right. Dating back to the Mayans and Aztecs did they know what of a cash crop they were creating. Lots of industries such as Mars , Hershey , and Nestle benefit from the selling of chocolate.

The transportation cost of chocolate was high and small mom and pop stores commonly supplied chocolate made locally. Today you would be hard-pressed to find local chocolate in the United States, with the shelves dominated by four major brands. The

Chocolate is beneficial to some parts of cote D’ivoire by helping farmers and the ecomy. The bad things due to child labor and harming the environment implies that chocolate making must be stopped. It’s not safety for the community’s environment nor

The premium chocolate market has been growing at 20% annually, showing that buyers are willing to pay more for a better tasting and better quality chocolate. The declining growth of the overall chocolate market and rapid growth of the premium chocolate market is positive for current producers of premium chocolates in that the decline

Opening a facility in Kentucky allows the company to ship their products to the Scharffen Berger retail stores located in New York City (Upper West Side and Greenwich Village), and other upscale department and retailers, such as Trader Joes, located throughout the United States. This will save transit time and freight costs substantially[2] .as compared to shipping directly from California to the stores. In a cost comparison researched showed that there was a delta of $4,167.43 when shipping from the West Coast facility to New York compared to shipping from the East Coast facility to New York. This opportunity to reduce transit time can ensure the integrity of the chocolate to conceal the freshness. With a new

We assume that the activities Packing and Co -Packing are able to meet demand if

This is a way to attract those people who eat chocolates on the move and also creating an image and recall value in the minds of the consumers so that even if they don't buy at least the name, logo would remain in their minds.

The social demand for chocolate varies for several reasons. One of which is a change in the level of the population. The population of the UK is aging, people are living longer and there are a lower percentage of children. This would indicate that although the population is increasing because of people living longer there are fewer children, which is the main consumer for the chocolate industry resulting in less demand for the product.

The natural environment involves Cocoa beans that are needed by Whittaker’s to produce their chocolate products. Over the next few years, the world is expected to face a chocolate ‘drought’, leading to soaring prices of cocoa beans due to insufficient consumable cocoa to chocolate manufacturers. (Western farm press, 2011)