Literature Review On Online Shopping And Online Store

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The objective of the study is to find the factors which influence the consumers while buying products through online.

As a ‘fundamental objective ' is about the convenience of online shopping. They are comments, online shopping is easy to find trade from different suppliers at home without having to go to the store. So, it will save you time, then shop in a store, in a retail store you have to go out to a store to another store. In addition to the convenience, customers can shop online without any time limit. You can search the World Wide Web online from Monday to Sunday, is open all year round 24 hours, anytime. It is also convenient for customers to share information through chats or discussion forums, to help others make better buying decisions. This is because the Internet a wide range, customers allow stores around the world, achieving great Internet sales, and comparison shop from the comfort of your home. Online shopping convenience to remove restrictive customers shopping in a store or purchase items they must be based on what is available locally. Online shopping at home than to spend time in places, gathered together more safely. This idea would also apply during peak seasons, such as the lunar New Year, Hari Raya Puasa, Deepavali and avoid large crowds during the Christmas holidays. In this way, it may lose the shopping for outdoor fun. In – store shopping could make social connections than that shopping independently

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

In 1979, Michael Aldrich gave birth to an idea called online shopping. This idea is a form of electrical commerce in which buyers can directly sell to their consumers without any help of an intermediary and this communication would happen electronically. This simple idea has turned into a trillion dollar industry making it possible for the average Joe to order something online and get it delivered to his/her door step from the seller, eliminating the need to go to a shopping mall to buy new things and overcoming the geographic limits. Nowadays, shopping can be the in the comfort of one’s home making this activity not to be obligated with going to a mall. Also it has had huge impacts in our society, economy and us humans. The online shopping industry has changed the world in drastic measures some good and some bad, nonetheless we continue to shop online increasing the usage and dependency. We as the people have made innovative advances in shopping, we use online shopping in which one can get anything one desires delivered right to their door step with a use of a computer or even a phone. The social impact of this new age of technology has been tremendous and also the different strategies used by the online retailer to convince the public to buy more.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

Another advantage of the online shopping is the huge amount of goods that the consumers can choose from. Most of the online shops have filters to specify exactly what the consumer want and give him/her some suggestions to help choose the best product. According to the research finding, the majority of the participants, which they are 48% agreed on finding the online shopping experiences, is effortless more than the physical shopping. However only 22% feels that physical shopping is better for them, they aren't comfortable with the way the online shops work, and they prefer the traditional method to buy their goods.30% of the participants have a neutral opinion about the easy access of the online shops and actually shop and find the actual goods the consumer want. These result shows that the accessibility factor is actually a positive factor that affect the consumers behavior in a good way toward to online shopping 4.3 PRICE AND PROMOTIONS: Shopping through the online shops can –in some cases- reduce the amount of the goods.

Shopping online is a convenient way to get shopping done. “First, stores do not close online”; so, if you have a crazy schedule that does not leave you time to shop, you can get online any time and buy the items you need. Since you can buy things anytime and anywhere with the internet, “you no longer need to physically go to the store to buy the item you need; saving you time and gasoline. With that in mind, you do not have to deal with packed parking lots, big crowds and long checkout lines.” (Montaldo, 2017). Shopping online has its advantages, one being access to more choices. Stores only have so many items and so many choices. Sometimes, the store no longer has the color you want or the shoe size you need. When you shop online, you can search until you find the color and size you want. “The internet also

Have you ever been inside stores, It's packed and you just can't find what you're looking for? So you go home and decide to find the item you were looking for online. There's two type of people of in this world those who like to shop online and those who like to shop in stores. Most people prefer online shopping rather than shopping in stores. I know this because websites are created so that the buyers like me and you can spend more time on it which means more money. Three main causes why people spend more money online are the larger carts, pricing, and increased browsing time.

Online shopping is a new style of shopping. With the rapid development of economy and the internet technology, that made the pace of life increasingly fast, more and more people would like to choose shopping online rather than buying in physical stores. Young people, even the elderly, they have got used to shopping online.Online shopping has come up into every aspects of our life, and it becomes an unshakable hobby of many people. People enjoy the convenience way of shopping,stay at home can get the goods they love. In other words,online shopping has become a kind of trend, physical stores is slowly abandoned by people, Comparing with buying in a store, online shopping is more likely to be accepted by people, because the biggest features of online shopping are embodied in convenience, quicker and cheaper.

According to an article by Kuan-Pin Chiang and Ruby Roy Dholakia, study revealed that convenience influences people’s intention to online shop (Chiang and Dholakia p181). In addition, the study showed that the type of product influences people to shop online. It showed that search products such as books are more likely to be bought online rather than experience products like perfume because of search coats are reduced (Chiang and Dholakia p.182)

Evident from the research conducted it can be concluded that there are many different perceived attributes to online shopping. With the most important attributes being financial security, convenience and website design.

In terms of the online retail environment, the interactive nature of Web sites has been credited with enhancing attitude toward the online store, desire to browse or return to the

Online purchasing is the customer’s activity to place an order and make a payment of that order. It is found to be strongly associated with the traits of personal characteristics, vendor services, product characteristics, the quality of the website, the attitude of consumers towards online shopping, their willingness to shop online, as well as the decision making (Bellman et al., 1999; Bhatnagar et al., 2000).

Shopping, by definition, is the act of “purchasing goods and services from physical stores”. After the creation of online stores, shopping was not restricted anymore to physical shops. In fact, the internet is playing a major role in people’s lives and somehow trying to control it. Will online shopping compete with mall shopping or will it simply complement it? This question is subject to a variety of opinions. Some might think that online shopping is replacing store shopping and is going to eventually lead to a decrease in malls and stores while others believe that they simply complement one another, and this will lead to an increase in shopping. The following research is carried out to prove that no matter how much the internet has influence on people’s lives, it will never replace malls and traditional stores. This implies that online stores are there to support and complement mall stores. This research will help investors receive a better