Literature Review On Online Shopping

CHAPTER 2 Literature Review 2.1 Introduction Online shopping is a new dimension of trade that emerged as a result of the overbearing usefulness of the internet as an information dissemination platform. Its remarkable growth has attracted numerous comments of researchers. This is evidenced by the number of publications on this theme in the recent time. Nevertheless, while the behaviour of online shoppers has dominated in the literature, little attention has been paid to their level of satisfaction

Literature Review Many studies in consumer buying behavior have suggested that shopping orientation and store image was among the factors that influence the buying behavior of the consumer. In relation to furniture product, consumer‘s life style is the main factor influencing the shopping orientation of furniture as home indicates the identity of the person, reflecting his or her lifestyle and personal values. In todays scenario, online Shopping play a great importance in the modern business environment

Literature review 2.0 Overview This chapter is defined about the literature review of particular content. First, the online shopping and online stores defined the current situation of the online shopping measure and the advantage. The perceived risk is about the risk that consumer who purchasing online will face example like product risk, convenience risk and financial risk. It also conduct of the attitude of consumer, perceived behavior control and etc. 2.1 Online Shopping and online stores It

2.0 Literature Review: Before we start practically working on our project we had to do a lot of theoretical work which includes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are working on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to

2.0 LITERATURE REVIEW 2.1 Introduction Nowadays, the usage of Internet is very common. It acts as the channel to search for information and to shop online. Taylor Nelson Sofres’ Report 2001 (as cited in Hannula & Chuck, 2003) stated that the percentage of worldwide online shoppers has increased by 50% from 2000 to 2001. Consumers’ perceived benefits comprises of the sum of online shopping advantages or satisfactions that meet their demands (Wu, 2003). There are six perceived benefits considered

LITERATURE REVIEW Online grocery shopping – “Analyzing the paradigm shift in Consumer buying behavior" The groceries segment of India is one of the major components of the Indian retail market of which the groceries holds a whopping share of 60% as food is the basic requirement of all the people irrespective of their class. Online grocery shopping is one of the mega-trends which involves sale and purchase of groceries over the internet. The concept though conceived in the west is gaining lot of popularity

Chapter 2 Literature Review 2.1 Introduction This chapter discuss the literature related with consumer perception influence online shopping intention. discuss on the study that are done by previous research of other research that related to the study. This study combines consumers perception that other researchers have done that will influence the online shopping intention. 2.2 Consumer Perception 2.3 Online Shopping Online shopping is where people can purchase products or services directly from

behavior to use and benefit from an online-shopping company like Amazon.com.  Background: In the Recent years, the trend of E-commerce has grown faster due to the advancement and the easy access of internet. This have conducted customers to shop online from home comfortably and ending up entering worldwide shops with a click of button. People who does live in a small town they do have limited choices of stores so it is a benefit for them to use online shopping for a wider range of stores and/or

developments in the market make the country become more complex every day from time to time. It also includes how people buy online stores or direct sellers. in particular we see students who are busy so they will choose shopping online shop because it easier for them especially students KPTM Kuala Lumpur. Online shopping is awesome among Malaysians. Visit web site users to use online shopping services too much and users only need a computer, a bank account, debit or credit card.

In this part of the literature review, definition and citations from the authors of the dependent and independent variables in the similar area of research are presented here. (essays, 2007) • Purchase Intention: From (pan, 2007, p. 5)the author cited from (Engel, 1990)that defines “purchasing intention as a psychological process of decision-making”. The consumers who are motivated by the fulfillment of demands according to their experience and the environment, then after collecting a certain