Literature Review On Shopping Malls

Founded in 1997, Subhiksha had grown from one store in 1997 to more than 1000 retail outlets in 2008. It sold FMCG, grocery, pharmacy, mobile products, and fruits and vegetables (F&V). It was the largest supermarket and mobile retail chain in India with presence in 90 cities. Although organized retail was identified as a high-growth area by the middle of 2008, players had realized that organized retail in India was going to be tough business. Various players (Reliance, Bharti, Birla, and the Future Group) were experimenting with different formats and models. Subhiksha decided to come

In a day of, “I want it now and I’m willing to pay for it,” a shopping center has to offer a variety of stores, and also have several options. The shoe shopper will go to the place with 5 shoe stores before they go to the place with only 1. They may not realize that of the 5 available shoe stores; only 1 is in their price range, but satisfying a wider variety of consumers will help the mall broaden the shopper’s experience. But it is important to remember that shoppers are price sensitive, so not only do you need a variety of stores offering a variety of products, but you also need to be able to provide a variety of price points so you don’t limit your shopper demographics.

This presentation also aims to assist the various industry players in gaining an understanding of the industry perspective so that they are fully informed of the relevant issues in their consideration of the possible guidelines in shopping mall design.

“The shopping mall is the public marketplace of the wealthy industrialized societies. Malls are expensive to build and operate, and typically several gigantic chain department stores act as “anchors” for the mall. These department stores are connected by climate-controlled passageways lined with smaller stores offering everything from ice cream to speciality clothing to movie theaters.” (Plattner 1989, 173)

International retail environment is competitive, rapidly developing and increasingly dynamic environment. It has a great impact on our lives and lifestyles as it all around us. In terms of economic significance, the retailing sector makes a major contribution to the Gross Domestic Product of countries and employs a large number of people. (Fernie et al., 2003) At the same time, retail environment is influenced by larger societal factors, such as political, economic, socio-cultural, natural and technological, that affect the retailer and marketing decisions. Due to this, retailers have to

According, the United State Census Bureau, the U.S. population is increasing, every eight seconds a child is born. With the population increasing sort of rapidly the construction of new neighborhoods it is going to be necessary to house these prospering families. Also, the establishment of stores are going to be needed. Therefore, neighborhood stores are going to become available and malls too, but they both are going to vary in certain aspects. Neighborhood stores are stores that provides accommodations to the locals. Malls, on the other hand, are large buildings made of multiple competitive retails stores. Nevertheless, neighborhood stores and malls seem very similar, but when looking at their square footages, remoteness from home, and marketability, they are quite different.

Whenever we go out shopping or relaxing at malls, we actually don’t see or recognize any effects of malls as we mostly go there for these two reasons. Malls are an integral part in the lives of America. They are shopping centers that have created a lot of buzz in many writers. This is because we have more malls in America than high schools. Malls have received praises from people like James J. Farrell, Jon Pahl and George Lewis who view malls as not only shopping centers but also as places that provide a reflection of the American culture and serve as centers of pleasure and entertainment. In contrast, William Kowinski and David Gutterson criticize malls for just being an artificial environment that creates

According to the textbook, the retail life cycle consists of the introduction, growth, maturity, and decline. (Perreault, Jr., Cannon, & McCarthy, 2011) To keep a local suburban regional shopping mall from reaching its decline, one must spend time and money during the maturity phase to keep with today’s trends.

Suburban shopping malls are malls where with a single location shoppers can visit more over hundreds shops all of different kinds, i.e. shoppers can eat, watch movies, dine and walk. Most Americans could hung out here all the entire day and feel much uplifted in spirit by their experience. Suburban regional malls were designed to be a substitute or even a replacement for a city central business district. In 50s such malls were small but today it stands out to be a large malls that can be categorized into eight types, include; Neighborhood centers, community centers, regional centers, superregional centers, fashion/ specialty centers, power centers, theme/

Ever wonder what your favorite mall will look like if it was replaced by an empty lot? How would you feel? Approximately 60 years ago when shopping malls were first built, it was expected to be “the gleaming symbols of America’s future.” Shopping malls were created to lure customers from the city into the suburbs; thus allowing shopping be done under one roof.

As we all know, the retail industry is very crucial and is highly competitive. As this company

The suburban regional shopping mall is a place where the shoppers could purchase products and spend time for relaxing with their acquaintance. It has a huge space and amusement facilities, such as lounge, restaurant, department store and etc. Department store is one of the critical elements that the center has to attract and stimulate shoppers to walk throughout the mall. However, the existence of department store in the mall not necessarily gives a huge impact on the mall sales, because the changing of shoppers’ needs and wants.

The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America.

The study shows customers buying pattern with Big Bazaar in NCR area. Its provide guideline for further research in NCR area for organized retail. Research says about

Time calculates “By 2022, analysts estimate that 1 out of every 4 malls in the U.S. could be out of business” (Time). Manufacturing a mall now is not the best idea economically. In addition, Fixr makes us aware that malls “run at an average of $24.9 million to complete” (Fixr). Paying 24.9 million dollars to build soon to close mall that will hurt the ecosystem is a poor judgment call.