Literature Review On Social Media

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Social media can be a form of communication. Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool. There blogs, blogs are platforms for casual dialogue and discussions on a specific topic or opinion. There is also Facebook, Facebook is The world’s largest social network, with more than 1.55 billion monthly active users. Users create a personal profile, add other users as friends, and exchange messages, including status updates. There is also Twitter, Twitter is a social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages. Finally there is also Instagram, Instagram is a free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites. There are many more social media apps but these are like the main ones.

Our recent class visit to the Blanton Museum provided us with insight into how the institution utilizes social media tools to engage with their current and future publics, expand brand recognition, and attract new visitors to their location. Social media plays a pivotal role in how society communicates day-to-day with each other. With the rapidly increasing use of social media, the museum is now challenged with the ability to be able to reach their audiences in this new online environment.

Nigam, K., & Singh, M. P. (2016). Impact of Social Networking Sites in Scholarly Communication by State Universities of Uttrakhand. DESIDOC Journal Of Library & Information Technology, 36(5), 291-301. doi:10.14429/djlit.36.5.10085

Social media has created and encouraged sociocultural standards of feminine beauty by portraying women in what social media calls the “ideal body type.” The concepts of an ideal body type are unrealistic and unattainable. Most models and actresses that are portrayed in magazines, and on television look to be below a healthy weight. Social media creates a mindset that says, a person can never be “too thin.” This just makes it difficult for any women to feel satisfied with their body. Most of the public who buy magazines and see a fashion show on T.V, are not aware of what the mass media is actually doing. They don’t realize the major negative effects of constantly seeing photoshopped actresses and size 0 models, and labeling these type of women beautiful, while shaming other women who don't fit the mass media’s qualification for “beauty”. The public is not paying enough attention to this problem, which is why it is Be-YOU-tiful’s goal to bring awareness to the public on why having an ideal body type is bad and hurting females

I believe social media is good for our society.Social media can do other things instea of snapchat,twitter,ect.Social media is known to be usefuhl and synthetic at times.

various purposes. On social media, people share their opinions, events in their lives, and news. They also use social media as a tool for entertainment and as a way of keeping in touch with their friends. Because of its various uses, the use of social media increased very significantly over the years and it is no surprise that many scholars from different disciplines took an interest in the use of social media. These scholars investigated many aspects of the use of social media from many perspectives based on the academic discipline they were in. As their perspectives differed, they reached to different conclusions: some scholars concluded

Ellen DeGeneres couldn’t have said it better, “Beauty is about being comfortable in your own skin. It 's about knowing and accepting who you are.” Imagine yourself in a world where everyone was confident with his or her looks. How different would your life be? No need for makeup or stressing to maintain a certain image. Just think of all the time you’d save just being confident with who you are! Statistics show that over 50% of teenage girls are self conscious about their looks. Social Media is negatively affecting confidence in woman and distorting what true beauty really is. Apps like Instagram and Twitter constantly lie to women about what true beauty is.

In today’s society there is a new desire to know what others are doing. Social media enables users to keep tabs on their followers while maintaining user productivity. The affects of social media has changed the way individuals receive their news, read their magazines, and organize the information they find on the Web. It has made the way people receive information easier and has challenged the way businesses are modeled.

Most people do have some type of social media account. Between Facebook, Twitter and Youtube there are many issues with these websites. With most people it’s just a simple way of connecting with other people, but for some people there are issues with addiction, copyright, privacy, you could offend people, legalized stalking.

Social media comes in many different varieties, but within those varieties there is one constant; hiding behind a computer screen. Social media allows people to not see the emotions of others when communicating with them. When humans do not see the reactions of others, and have the ability to hide behind the screen, it tends to be common for comments to be aggressive, uneducated, and/or rude. Arguments and debates have the ability to be civil, formal, and respectful of the opposing side and can end in a peaceful disagreement. Social media gives users the freedom to post things anonymously and without seeing the other people face-to-face, causing many fallacies to be used within debates online. Many people do not directly post their

Forrester Research provided the research behind Social Technographics. Their research identified six types of the social media users and how they interact in the online environment. The Social Technographics ladder presented in Figure 3.3. of our reading depicts a ladder with different participation groups at each rung. These groups include: creators, conversationalists, critics, collectors, joiners, spectators, and inactives. It is worth noting that these groups are not exclusive, meaning a user could fit into multiple categories for different interactions (Tuten & Solomon, 2013, p. 74). Skittles is a poplar candy brand known for their wacky advertising. It is no wonder that their social media marketing would be just as wacky and popular. Skittles must be very aware to the different categories of the ladder to be so successful in their social media marketing efforts.

In some way or another, we have all been personally affected by social media. Today, so many people worry about how social media has shaped and dictated our lives, and if for the worse or for the better. Luckily, we have many different ways of inquiring similar questions. The Arts & Sciences Department at the University of Louisville gives us 3 distinctive divisions: Natural Sciences, Social Sciences, and Humanities. These divisions are home to all of the different majors and thereby help us look at issues from multiple angles. Specifically, we can answer questions about social media by glancing through the lenses of Biology, Geography, and the English Language.

Your company should already have Twitter, Facebook, and Google+ accounts, at minimum. If you’re in a highly competitive market and vertical, you may need to be active on some additional social media sites, as well — there are dozens available, some of which may be specific to your industry.

The authors’ main audience target is overall, the owners of clothing companies such as Forever 21, Nasty Gal, American Apparel among others. Likewise, the authors try to promote the idea that bloggers have the opportunity to make more profit by contacting clothing companies that desire to advertise their products (472). The authors' purpose of the article is to provide a better understanding of what drives people to constantly follow “new trends.” According to the article, customers keep tabs on social media in order to build a relationship with the brand (472). The study was divided into two phases, phase one being online interviews among fashion enthusiasts with 109 subjects. The results of phase one reflect the implications the authors are trying to demonstrate. Nonetheless, it is important to notice that most of the subjects are between 19 and 25 years of age, which could lead to an explanation into why the study reflected a vast use of social media. Phase two consisted of surveys that targeted consumers that were walking out of stores. The second phase was a sample of people that were fashion aficionados, clothes, and accessories in particular (473). The results of both phases demonstrate that the participants trust a certain brand because they heard or saw on social networking sites that certain brand was reliable. Even though the study was aimed particularly aimed to fashion enthusiasts, there could be a misconstruction of the general public that buys clothes (475).