Literature Review On The Online Shopping At The Internet Stores

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

Online Shopping is a current phenomenon which is fast attaining a great importance in the modern business environment and opening new vistas for marketers. Online shopping has not only made life easier for the consumers but also has thrown numerous opportunities for marketers to address existing customer better and taping new ones. Online shopping defined as the process of shopping where consumers buy products or services from any vendors through internet, it also known as e-shopping / internet shopping (MasterCard Worldwide Insights 2008). In other words, online shopping is the procedure in which a customer purchases a service or product online or through internet. A customer may at his or her leisure ,with comfort of their home buy products

Nowadays, the usage of Internet is very common. It acts as the channel to search for information and to shop online. Taylor Nelson Sofres’ Report 2001 (as cited in Hannula & Chuck, 2003) stated that the percentage of worldwide online shoppers has increased by 50% from 2000 to 2001. Consumers’ perceived benefits comprises of the sum of online shopping advantages or satisfactions that meet their demands (Wu, 2003). There are six perceived benefits considered in this research, which are Webpage design, product choice, price, convenience, customer service, and product quality.

Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

Technology is developing so rapidly that it has started to affect different aspects of the society especially business. Online business was invented in 20th century in the UK and has quickly spread all over the world. With an increasing popularity of the online shopping, more and more retailers start to sell online, which makes the marketplace become more competitive. In order to be successful, it is important for the retailers to understand the most important factors that satisfy the customers when they purchase online. Once the level of the e-satisfaction increases, the purchase intention will increase and online retailers can gain more profit. Among all the factors that will potentially affect online satisfaction, the aim of this essay

A survey was also completed, a sample of 66 undergraduates. Showed a positive outlook on the future of e-commerce. A little over half “57.8%” responded saying they still find it difficult to spend a vast amount of money while purchasing a good online. This paper will outline the pros and cons of e-commerce, traditional brick and mortar businesses and consumer behavior.

1. INTRODACTION: In the modern world, shopping through the Internet becomes extremely popular between the consumers. The reasons behind becoming so popular are instead of travelling around the world to get a specific goods, now you can get it through online shopping and save time, get different variety of goods, easy to access and to pay through credit cards. The online shopping recently became one of the regular behaviors of the Internet users, especially in Saudi Arabia. The amazing growth of the Internet users, lead to an incredibly increase of the online shops. In the united state, 79%of the Internet consumers shops online. Also, The highest percentage of consumers using the online shops is in Korea. Almost 99% of Korean Internet population

Online shopping is a new style of shopping. With the rapid development of economy and the internet technology, that made the pace of life increasingly fast, more and more people would like to choose shopping online rather than buying in physical stores. Young people, even the elderly, they have got used to shopping online.Online shopping has come up into every aspects of our life, and it becomes an unshakable hobby of many people. People enjoy the convenience way of shopping,stay at home can get the goods they love. In other words,online shopping has become a kind of trend, physical stores is slowly abandoned by people, Comparing with buying in a store, online shopping is more likely to be accepted by people, because the biggest features of online shopping are embodied in convenience, quicker and cheaper.

Many studies have attempted to study the characteristics of online users and shoppers around the globe. As per studies done by Technowledge Asia in 1999 and 2000, cybershoppers in some Asian regions were observed to be primarily males, in the age range of 26 to 35 years and better educated. This is not altogether different from that found by Donthu and Garcia (1999) who concluded that online shoppers in USA were “mainly males with above-average education, income, and occupation”.

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.

Evident from the research conducted it can be concluded that there are many different perceived attributes to online shopping. With the most important attributes being financial security, convenience and website design.

Online purchasing is the customer’s activity to place an order and make a payment of that order. It is found to be strongly associated with the traits of personal characteristics, vendor services, product characteristics, the quality of the website, the attitude of consumers towards online shopping, their willingness to shop online, as well as the decision making (Bellman et al., 1999; Bhatnagar et al., 2000).

These are the standard requirements for any business to run better. But in case of e-commerce industry the issue become how to use technology to improve the service in order to retain the customer create awareness in rural market as well and in turn increase the revenue. When it comes to online purchase it’s still about earning the trust of right kind of customers. Firms must be able to deliver the superior experience that will attract the customer. Though there are various techniques to analyze the patter of customer behavior but still the exact ways to analyze the key factors for attaining the customer purchasing behavior over online platform especially on life style products is still an exploration that is being done by almost every e-shopping website. Though the study was restricted to a very limited demography still the results from the respondents proves to be a big alarming issue for all the e-shopping websites. The study