Literature Review On Theme Park

Two of the biggest theme parks in Orlando, Florida are Walt Disney World and Universal Studios Florida. Both of the theme parks are huge competitors when it comes to getting customers and money. In this essay I will show you which of the two theme parks is better than the other, by using multiple different categories that theme parks use when making their parks.

The external environment of the theme park industry on the Gold Coast plays a significant role in determining if the industry is profitable. According to Hubbard, Rice and Beamish (2008), the external environment is the factors outside the organisation that influence strategy and is made up of two environments; the macro-environment and the industry environment. The macro-environment includes the general factors that affect growth of an industry, whereas an analysis of the industry environment determines the profitability of an industry. An analysis of the Gold Coast theme park industry environment will determine the industry’s profitability by analysing the strength of the following five forces; the threat of new entrants, bargaining

The Walt Disney Company has created theme parks throughout the world for guests to undergo a specific experiences that recalls the guests’ inner child through rides, visuals, and music. Disney has proved to be more than just a theme park; it is portrayed as a “world” or “land” of acceptance and integration of all cultures into one place. The universality aspect is what draws people in from different countries to visit the parks. Ultimately, the Disney parks are based off of two key concepts: commoditization and Americanization. Since Disney is an imagined utopia, guests buy into, literally and figuratively, the commodities and experiences it offers. Through music and visuals, Disney intertwines a message of Americanization through a single world culture that the guests accept. Disney’s limited understanding of cultures became much more apparent as theme parks were erected in different countries with cultural values that differ from American norms. Disney is a utopian society that exposes a narrow interpretation of the different cultures throughout the world.

Wang (2010) defined service quality as global judgement or an attitude towards the superiority of a service. Bitner and Hubbert (1994) also define service quality as “the customer’s overall impression of the relative inferiority and superiority of the organization and its services”. Moreover, Zeithaml and Bitner (2003) define “service quality is a focused evaluation that reflects the customer’s perception of specific dimensions of

Amusement parks are in the umbrella of the hospitality industry. One of its goals is to provide entertainment for all guests. It has been that way since the beginning and has been advancing ever since. If anyone had to say it the best, it will have to be the father of the amusement parks, Walt Disney. “Here you leave today and enter the world of yesterday, tomorrow and fantasy” (GoodReads). He understood that how important amusement parks are, how keeping the original charm that the guest grew to love and advancing that park to make the guests continue to enjoy the park for years to come. Understanding the past, present and future of the amusement park will show how these parks have lasted for years and years.

When the competition was growing in service sector the demand for service quality was understood. At this time a new question was emerged, if it is possible to apply the principles of TQM in service industry. The literatures and viewpoints of different researchers made the latest moderations to TQM concepts and made TQM adaptable for service sector also.(2) Today, customers have a wide choice of service providers and they would choose only the best service providers in terms of quality, reliability, and profitability and who are at par with international standards. Therefore, the quality of service plays a dominant role and is a primary factor in ensuring the survival of the service provider in the global market. The whole focus is now concentrated on providing services to customer beyond his expectations. This concept is applicable to all service industries and has given birth to the concept of TQM in service

It is not seen as an amusement park with thrill rides, it is seen as a completely different world in the eyes of the consumer. If a new business spent the capital to create a theme park, it still has to build a brand to compete with a global media giant with more than 50 years of experience.

Many theme parks in the United States are popular attractions. Some parks like Disney World, Six Flags or Holiday World. My favorite that I’ve been to so far is Universal Studios in Orlando, Florida. Universal is a theme park all about movies and everything is themed about movies. Rides are named after a marvel character or a movie like Minions. All their merchandise is themed depending on which park you are in. Before I left the park, I bought a Gryffindor mug. Parks like the Harry Potter themed one and the Dr. Seuss park go full blown with having every inch being covered in that particular design. The parks may not have rides like Six Flags or Disney World, but it has many different attractions that do make it worth the time and money.

Are Disney theme parks truly the happiest place on earth? According to Carmine Gallo, a contributor to Forbes, it is not the rides or attractions that continuously bring people to the theme park, but the “over the top” customer service. Disney provides an atmosphere in which establishes a relationship with customers, giving them the experience of a life time. From the cleanliness of the park, to the friendliness of the staff, Disney holds high expectations on service, keeping customers talking to others (word of mouth) as well as revisiting the park. Everyone is important when they walk into the theme park, and the staff accommodates to every need possible, making Disney’s standards for service above the rest. Why do more businesses not use service as a way to change people’s lives, establishing a lifetime relationship or partnership? We will examine what Disney does to truly give people the ultimate theme park experience, and the expectations of their business.

Hung, Y. H., Huang, M. L., & Chen, K. S. (2003). Service quality evaluation by service quality performance matrix. Total Quality Management and Business Excellence.

Altogether there are four theme parks are Magic Kingdom, Epcot, Animal Kingdom and Hollywood Studios, the parks are filled with rides, restaurants, fun activities and interactive music-themed shows. The shows include fireworks, parades with the famous Disney characters, where Magic Kingdom’s reenacts children stories, Epcot Park is where all

How could one park cause such a drastic effect across a significant number of subjects? What made it different from other amusement parks to provide such success that was never before seen? By exploring and analyzing work from Disney historians like Michael Barrier, Steven Watts, Alan Bryman they provide Disney’s historical insight which can be further analyzed and broken down by psychologist like Jackie Ogden, who works for Disney studying guest experience, their work explores what makes Disneyland

The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.

The first business activities that conducted by the Walt Disney Productions which is theme parks. Theme parks is the unique value was the Disneyland Park consisted of 7 principal areas or theme which are the Fantasyland, Adventureland, Frontierland, Tomorrowland, New Orleans Square, Main Street, and Bear Country. Moreover, Disney Theme parks were situated in a multinational country. The management of Walt Disney Productions believed that the reputation and other activities directly benefited to its theme parks. Based on the annual report in past, Walt Disney

Given that a vacation to a theme park is more of a luxury good and not a necessity, people will not spend their money on it unless they have extra disposable income or high purchasing power for they would rather use the money on basic necessities first. As such, demand for a vacation at a theme park is highly price elastic. This means that when prices increase, demand for the product will decrease more than proportionately and the organization will experience a decline in profits. On the other hand, when prices decreases, demand for the product will increase more than proportionately and the organization will experience an increase in profits. As such, theme park organizations need to be very careful about their pricing strategies for they can result in drastic effects on total revenue and profits which the organization can earn.