Literature Review: Purchase Intention

As a marketing manager, it is important to know consumers’ attitude towards a certain product which then leads to the intension to purchase and the actual behaviour. The importance of this research is to predict intention of the behaviour, which

Consumer purchase behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service. The study of consumer behavior draws upon social science disciplines of anthropology, psychology, sociology, and economics. Through this research, we will investigate the purchase behavior of Samsung users from the reasons that they purchase Samsung mobile phone.

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Kimberly-Clark is a manufacturing company that produces a variety of paper items from Kleenex brands to Huggies diapers (Kimberly-Clark, 2017).  Recently, the company has ventured into the creation of virtual shopping to learn how shoppers react to their products when viewed on store shelves, help researchers and developers gain data to market products that will sell, and to help managers develop stronger store displays for competitive advantage (O’Brien & Marakas, 2011).  Using virtual reality to simulate the shopping experience allows the manufacturer to gain insight without creating products that might not sell based on their packaging or factors within the store that might deter a potential customer.

According to a research, the results indicate that the factors influence purchasing decision as perceived value which is directly confident relationship to purchasing. And others factors that indirectly influence purchasing decision via perceived value as quality, extrinsic attribute, intrinsic attribute, perceived sacrifice, price and place so on. By the way

Buying decision of the customers depends on the individual choice apart from the conditioning of the external factors that have been mentioned. Individual factor is dominated by the demographic identity of the individual as well as the requirement of the person that needs to be

There are many factors influencing purchase intentions in online shopping, and website design is one of the essential factors (Cho & Kim, 2012). Website design of online shopping websites not only implies aesthetics but

There are two models that we will analyze in this essay to see which is the most suitable approach to understand consumer behaviour, they are cognitive and behavioural models, there are actually three models lies within initial decisions of consumer behavior, the third one is reinforcement model but in this case we will not analyze it. First of all, the way of starting off the essay is by defining both cognitive and behavioural models found from the journals, followed by comparison between the two models, which are the best to understand consumer behaviour, giving advantages and disadvantages of the two models. The third part is to decide which is the most suitable approach to understand consumer behaviour and give reasons to the answer.

The purpose of this study is to find out the significance of atmospheric variables with respect to consumer behavioral intentions particularly in the Pakistani environment. The behavioral intention is explained with the helped of four dimension first is recommending to the friends and family, willingness to revisit the retail store, wish to stay longer and willingness to spend more at a particular retail out let. With the help of the literature four major dimension or factors were identified to be the most importance variable among all the atmospheric variables. Those four major elements were color, light, layout and

The research will focused some of the factor which is the social factors. Through investigate the social factor to understand the greater impact of the friend and family influence the purchase intention of consumers in online shopping. Furthermore, this study will also focus on how social networking affects the purchase intention of consumers in online shopping. In addition, this study also focus on the product attributes and also the attitude of consumers toward to purchased intention in online shopping. In addition, this study will further understand the importance of the product attributes and the attitude of consumers towards to purchase intention in online

Intention to buy may be referred as a reflection of real purchase behavior [41]. The greater the purchase intention is, the greater a consumer’s desire to buy a product or service, it occurs when the consumers perceive product preference in the stage between making purchase evaluation and the actual purchase behavior [41]. Purchase intention is stimulated by external factors of decision-making, personal characteristics, consumer previous experience and customers’ preferences by experience [41].

Buying process starts with the buyer aware of the needs. Buyers feel there is a difference between the actual state and the desired state. Demand can be derived from stimuli inside and outside of the subject. In the case of the agent inside, one of the needs of ordinary people, such as hunger, thirst, sexual increased to a certain degree and become an urge. Due to previous experience, we understand how to deal with this impulse and its engine will be directed to the media can satisfy the urge. Or a need may arise from a stimulus from the outside, such as from the media, advertising, friends, social, people passing by other large programs noodle soup and smell aromatic flavor delicious pho rises stimulated by making them feel hungry. A woman saw a beautiful dress her neighbors watch a program or advertise a new perfume, ... All these stimuli that may suggest a problem or needs. Marketers at this stage to identify the circumstances often make consumers quickly understand the problem. They should study the context of its intended consumers to find out what made sense forms arising problems or needs, explains see what created them, and how they impact the consumer make the choice to go to buy a certain product.

The research problem in the thesis is: what are the internal and external elements that affect customer‟s purchasing behavior. The internal elements may include customer‟s mental activity, personality, and thinking, while the external elements may include the social elements, purchasing environment, customer group and marketing functions and

2. Early on, researchers thought that consumers were logical problem solvers who objectively evaluated the goods and services available to them and selected those that gave them the highest utility at the lowest cost. Soon they realized that consumers were not always consciously aware of why they made the decisions they did.

6. What is the role of emotions in the Buying Decision Process. What are the other major influences on consumer behavior? Describe them. Ch. 6, Session #3 Handout