Literature Review on Acceptance Level of Different Service Providers in University Campus

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Literature Review Submitted by : Adhil Ahmeh Sagir Deepak George George Thomas K Mahesh Kolary Amit Kumar Das Literature review Introduction Mobile phones, which were introduced around a decade ago in1995–1996 in India, are becoming the dominant means of accessing communication. At the end of 2005–2006, there were 90 million mobile subscribers in India in comparison to 50 million subscribers for landlines. Indian mobile subscriber base has now reached 617.53 million users, while number of telephone subscribers (wire line & wireless) in India has increased to 653.92 million for month of May 2010.the increase in mobile phones has been phenomenal in comparison with landlines since the introduction of mobiles in the country.…show more content…
In contrast, it is expected that the other smaller operators including Tata Teleservices and Aircel will be taking an increasing share of the market over the forecast period, 2010 – 2014. another article express these above mentioned percentages of market share of various service providers in term of estimated numbers, as per them "Bharti-Airtel will continue to be the largest operator in India. We expect that its subscriber base will increase from 85.7 million in 2008 to 251.1 million in 2013. Our model also predicts that Rcom (Reliance communications) will have 174.1 million mobile subscribers and Vodafone Essar will have 151.6 million mobile subscribers by the end of 2013. The gist of all researches regarding the acceptance level of various mobile service providers is the following: * Bharti-Airtel will continue to be the leader in India’s wireless market. It is forecasted that its subscriber market share will increase from 24.7% in 2008 to 26.7% in 2013. * It is also expected that market share of idea will be increasing over the next five years to reach 12.3% in 2013. * In contrast, it is predicted that model Bsnl 's market share will decline from 13.3% in 2008 to 9.4%in 2013. * We expect that Bharti Airtel 's EBITDA margins will continue to be higher than those of Rcom and idea.
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