Literature Review on Corporate Culture

1878 Words May 17th, 2010 8 Pages
Management Literature Review

“During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular, Peters and Waterman’s (1982) book entitled In Search of Excellence: Lessons from America’s Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture.” Wilson (1996:87)

Corporate culture has always been a part of every business since it was first introduced in the 1980’s. It doesn’t matter if it’s a small business or a massive company, corporate culture will always have an involvement. Corporate culture is very hard to define as one particular meaning, due to the various areas it covers. Glaser (1991:6) stated “...the folk
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Without that sense of teamwork, employees would not be able to achieve their maximum level of output, as they will feel as though they are on their own; that the work they produce will just end up as a file on the company system. Westwood & Kirkbride (1998:556) “...suggests that a corporate culture can be constructed, symbolised and engineered so as to transform employee values and behaviour, thereby enhancing individual, and ultimately, organisational performance. Corporate culture provides a “Greater Good” aspect to employees, all working together to achieve the same goal, as long as the values they work by feel right to them.
An example of positive corporate culture increasing performance is Southwest Airlines. Sadri & Lee (2001:857) provides this statement “CEO and co-founder Herb Kelleher...encourages employees to be very informal and have fun at their jobs...Kelleher fosters this type of culture by engaging in unusual acts, such as arriving at shareholder meetings on a motorcycle wearing jeans and a t-shirt, or holding a 2a.m. barbeque for the company’s mechanics who work the night shift (Donlon, 1999)...Kelleher also strives to value Southwest’s employees, acknowledging births, deaths, marriages, and other events in their lives by a note or card. Employees are encouraged to pitch in where needed, a fact that is evident in airports where pilots are often seen checking passengers, for example. This

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