Little Girls Clothing Advertising

The hypersexualization of females is fairly prevalent across different cultures. The media seems to be bombarded by it; magazines are plastered with risque images of barely clothed woman and even young girls. In 2011, a French issue of Vogue featured females as young as ten years-old as models, “Stretched and slinked on an array of animal furs.” Their clothing was low cut and revealing. This prompted the French

As of recently, the media has been flooded with positive interpretations of beauty standards all over the world. According to various sources, beauty ideals, in women especially, are socially constructed in order to judge a person’s value based on physical attractiveness; therefore, it is highly encouraged that people pay attention to their looks and take care of themselves, in order for others to create a positive first impression of one’s character. It is no secret that beauty standards vary from one culture to the next and it is difficult to establish a universal principle of what is considered beautiful. Many countries’ ideals contrast one another and, as a result, allow for stereotypes to emerge. This is the case between American

Under society’s customs for decades, young women have found themselves immersed in the pressure and anticipation to have exemplary bodies. Nearly every young woman prefers to be slim, have a perfectly shaped body, that is beautified by applying pounds of makeup to their face but does not appear ridiculously overdone. Who’s responsible for these measures imposed on young women? When a young girl picks up the model on the cover of Vogue being called flawless, naturally it’s easy for her to then aspire to be a real-life imitation of the that model. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough, our culture also forces girls into the forever expanding world of composition, however, body image is a surging subject for young girls. Advertisements and pictures of lean female models are all over. Young women are measured and perplexed by their physical appearances with attire intended to raise their physical structures; social media, magazines, the society, marketing campaigns, advertisements, and the fashion gurus add to a strand of excellence.

The beauty standard is a culturally constructed notion of physical attractiveness that has become increasingly imperative for women and men. However, this standard has become extremely perilous to men and women’s self-image. Camille Paglia, a highly educated individual who earned her PhD at Yale University and became a highly acclaimed author, explicates this conception in her essay “The Pitfalls of Plastic Surgery”. Paglia suggests that the beauty standard idealizes women to look like “sex symbols with an unattainable grandeur” (776). She continues to claim that it forces her audience of higher class women to pay large sums of money in order to alter their features ultimately conforming to a very “parochial” definition of beauty (776). Although Paglia is a highly credible source, she illogically appeals to the reader’s fears in order to persuade them. Paglia fails to give any credible outside sources which affirms her preposterous beliefs. Contrary to her inconsistencies, Daniel Akst, a social journalist and graduate from New York University provides his audience with reputable sources in order to persuade his audience. Daniel Akst believes that there needs to be a “democratization of physical beauty” in which instead of attempting to alter the beauty standard, we must first change how we view ourselves. Akst provides credible sources to establish his credibility where he observes cases studies and cultural experiments from scientists and organizations including:

The fashion industry plays a huge role in portraying bad images of ideal beauty, which in turn affects today’s society perception of their own body image. Not only are women affected by what is seen and heard about how the perfect body should appear, children of young ages are now feeling insecure and obsessed with their bodies before they reach teenage years. This ‘ideal image’ the fashion industry continues to enforce only focuses on very thin models who seem to be in shape and are very healthy. Furthermore, many people think of the influence from the fashion industry as being human representations (models). Because of the rising problem with the image of beauty within the fashion industry, it is shown that even mannequins and non-human representations (mannequins, dolls, photoshopping) of bodies play a significant role in women’s body image; which causes problems to the individual. (Anshutz & Engels, 2010). Body image and self-satisfaction, eating disorders and non-human representations all can cause harm to the individual, if prolonged.

Beauty lies in the eyes of the beholder. At least, that’s what is taught to believe at an early age. Elline Lipkin, however, holds fast to the understanding that as true as that saying may be, there are outside forces that are intent on readjusting our vision to “true beauty”: the kind that can be bought off the shelves. In her article, “Girls’ Bodies, Girls’ Selves: Body Image, Identity, and Sexuality”, Lipkin employs several different external resources to help demonstrate her belief that young girls’ (“Before they even abandon their teddy bears…“ (Para 2)) definition of their own appearance is polluted and distorted by the vastly massive world that is the American media. Besides pulling from other articles and fact sheets, she also effectively utilizes a clearly logical train of thought, an operative tone, and countless examples of emotional appeal.

Under society’s norms for decades, young women have been put under the pressure and anticipation to have perfect bodies. That is, thin and curved, beautified by applying pounds of the makeup to their face but not appear ridiculously overdone. Who’s responsible for these standards imposed on young women? When a young girl picks up the model along the cover of Vogue being called flawless, it’s easy for her to then aspire to be a real-life imitation of the photocopy. These companies produce magazine covers shown with girls’ images daily. As if keeping the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of composition, however, body image is a pressing issue for young women. Advertisements and posters of skinny female models are all over. Young girls not only could be better but need to be more upright and feel driven to throw the perfect figure. Moreover, girls are evaluated and oppressed by their physical appearances. With supplements and apparel designed to enhance a facial expression; social media, magazines, and marketing campaigns and advertisements add to the burden of perfection. The fashion industry is a prime object of body image issues, as they believe clothes look better on tall and svelte women. Established on a survey participated by 13 to 17-year-old in the U.S., 90% “felt pressured by fashion and media industries to be skinny”, with more than 60% routinely compares themselves to models, while 46%

Picture if you will John Bennet Ramsey and Honey Boo Boo. Both are beauty pageant princesses on different sides of the spectrum. As you look at both of these girls, you see their features are very different. Is one more favorable than the other? Why? We have all been pre-programed from a young age to believe that beauty is perceived in one certain way. When we all think of beauty, we all have very similar ideas. But it’s so subliminal that you don’t even know it’s happening, until one day you realize that you all think the same. The detriments of child beauty pageants can be seen over and over through child psyche all the way through adulthood.

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

It’s difficult to envision a world where idealized female imagery is not plastered everywhere, but our present circumstance is a relatively new occurrence. Before the mass media existed, our ideas of beauty were restricted to our own communities. Until the introduction of photography in 1839, people were not exposed to real-life images of faces and bodies. Most people did not even own mirrors. Today, however, we are more obsessed with our appearance than ever before. But the concern about appearance is quite normal and understandable given society’s standards. According to Jane Kilborne, “Every period of history has had its own standards of what is and is not beautiful, and every contemporary society has its own distinctive concept of the

On the contrary, they are encouraged by the “drop two-sizes” and the “7-day detox plan” headlines on the fashion magazines that intrude every grocery store check-out lane. We no longer think it is unorthodox that in 2012 alone, teenagers underwent over 236,000 cosmetic surgeries (American Society of Plastic Surgeons). Instead, teenage girls who wear brassieres size 30A or do not have protruding cheekbones are seen as defective beings, and if they do not spend their first paycheck—or their parents’ savings— attempting to replicate the so-called-perfect-image, will remain physically—and socially—inferior to the women the media considers beautiful.

It wasn’t until the late 1960’s that critics began “comparing Barbie to a Playboy Bunny and calling her a corrupter of youth” (”Bad Girl” 3). One woman commented, “She’s an absurd representation of what a woman should be” (“Bad Girl” 3)-–and that’s exactly what many others thought she was, too. With such impossible real-life measurements of 5’9” tall, 36”-18”-33” bust, waist, and hip (Benstock and Ferriss 35), it’s easy to see why mothers across the country banned the doll from their homes and refused to let their impressionable young daughters be influenced by a piece of painted plastic (Bestock and Ferriss 35). Since dolls have often been responsible for teaching children what society deems important or beautiful, many concerned parents wondered why Mattel did not design a doll that taught more valuable lessons than dressing pretty and being dangerously skinny (Edut 19)? Who said a runway model was best suited for teaching a child what is beautiful anyway? “According to a Mattel spokesperson, a Kate Moss figure is better suited for today’s fashions” (Edut 19), and that is one reason why Barbie must be so disproportional. Actually, another reason for Barbie’s anorexic figure can be traced back long before Kate Moss and the fashion runway. Barbie was

Imagine you are at home, watching tv. Flipping through the channels, you see a preview for next week’s episode of Toddlers & Tiara’s. They show the girls dressed in frilly, sparkly attire, fake teeth, fake hair, fake tans, and makeup that could transform their faces into someone in their 20’s. These children are usually misbehaving, disobedient, overdramatic and they are between the ages of four and six. Any person could see that this lifestyle is incredibly harmful to these children not just because of what it does to their appearance, but what happens when these little girls’ minds become tainted with the thoughts of needing to be beautiful and talented in order for people to like them. They also learn that being beautiful

It 's not a mystery that society 's ideals of beauty have a drastic and frightening effect on women. Popular culture frequently tells society, what is supposed to recognize and accept as beauty, and even though beauty is a concept that differs on all cultures and modifies over time, society continues to set great importance on what beautiful means and the significance of achieving it; consequently, most women aspire to achieve beauty, occasionally without measuring the consequences on their emotional or physical being. Unrealistic beauty standards are causing tremendous damage to society, a growing crisis where popular culture conveys the message that external beauty is the most significant characteristic women can have. The approval of prototypes where women are presented as a beautiful object or the winner of a beauty contest by evaluating mostly their physical attractiveness creates a faulty society, causing numerous negative effects; however, some of the most apparent consequences young and adult women encounter by beauty standards, can manifest as body dissatisfaction, eating disorders that put women’s life in danger, professional disadvantage, and economic difficulty.

We are constantly surrounded by images of the “perfect” woman. She is tall, thin and beautiful. She rarely looks older than 25, has a flawless body, and her hair and clothes are always perfect. She is not human. She is often shown in pieces – a stomach, a pair of legs, a beautifully made up eye or mouth. Our culture judges women, and women judge themselves, against this standard. It is forgotten that “beauty pornography”, as Wolf says, focuses on underweight models that are usually 15 to 20 years old. Flaws, wrinkles and other problems are airbrushed out of the picture.