Little Money Big Difference Rhetorical Analysis

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

In “On the Want of Money”, a 19th century text, William Hazzlit presents a strong position on the role of currency in society and the ironic relationship between man and his status through use of rhetoric; such as but not limited to syntax, repetition, and imagery. In doing so, Hazzlit strengthens his argument and gives more weight to his claims that support the idea that in possession of money and lack thereof man is miserable in his ways. Ownership leaves man alienated from friends and family, to be commemorated by a lonely, seldom frequented monument of massive proportions. Austerity dictates lives, limiting those in pursuit of wealth to a constant, consuming search. In summation, the concept of money is hopeless

Another trait that Josh shows is greed. An example from the text is, “A women gave him a whole loaf of bread, fresh and brown from the oven... You know the lady that gave us the soup?” he asked. Well, I took half of our bread to her. I lurched toward him. “You gave away our bread you little fool? Here we are starving and you give away food enough to keep us alive for days.” This explains that Josh is greedy because he didn't want to share the abundant amount of bread that they had, with a lady who fed them supper. Josh showed greed when faced with an opportunity to share.

Nickel and Dimed is written in the first person by Barbara Ehrenreich. The whole novel is personal accounts that she experienced during her trip through poverty. Also, she includes asterisks in her writing to give background information on a certain topic or phrase. This appeals to logos because the information is raw statistics that support her writing. She definitely uses her sophisticated vocabulary when writing the novel, but she includes humor which makes the tone more welcoming and understandable.

New Balance comes at its audience in this new ad on YouTube.com with intent of drawing in multiple groups of patrons to their gear with the simple message “Beta”. Beta is defined on the webpage of the commercial as, “Beta is a state of being. A choice to never stop. Driven by the relentless desire to improve. Beta means constantly innovating. Evolving. And Pushing. Beta means improving upon yesterday. And always being better tomorrow”(). The advertisement that sells the product of New Balance is effective because of its rhetorical appeals: logos, ethos, pathos, and its logical fallacies: bandwagon and weasel words.

The ad created by The Catholic Charities of Chicago demonstrate the likely privilege of their audience by comparing them to an unprivileged and famished child and persuade them to make a financial donation to the charity. Many people say, “God, I’m starving!” when they’re hungry, but they’re not really starving. However, other people who say it are actually starving. The creators of the advertisement want the advantaged readers to donate money to ‘The Catholic Charities of Chicago’ in order to help “victims of unfortunate circumstances”, including the hungry.

The settings of the advertisement, which are a business building, a restaurant, and a street, clearly represent the three different classes of the upper- class, the middle-class and the lower-class. Additionally, women's different types of clothing also represent the different classes. The girl in the business office has worn a well-groomed suit, which suggests that she belongs to the upper-class. Women in the street have worn jeans, which suggests that they belong to the lower-class. The advertainment also sells some messages to the dominant elite with the product. The first message being communicated is that women are products that are meant to be consumed and when a product is bought, women come with the product. The main character in the advertisement has worn a jean and has opened its buttons, which suggests that he is a lower-class person. After he chews the Clorets gum, which is a high-end product, he is considered an upper- class person who attracts all the girls wherever he goes. Women are attracted to him just because of the fresh air created by the gum and before consumption, he could not attract women. Therefore, it is the gum that attracts women, not the guy. The second message of the dominant elite that is communicated to the audience is that women should sell their body to the men. All women in the commercial try different sexy poses in front of the man in the advertisement to attract him. The woman in the

Jonathan Swift was a very famous satirical writer of the 16th and 17th century. Living in Ireland, he describes the many problems of the country including: poverty and overpopulation. Swift used his writing to inform people that nothing was going to be done about said problems until they were to rise together and make a stand. In “A Modest Proposal,” Swift comes up with the not so marvelous idea to eat the children of the poor which are causing the problem of overpopulation. Swift’s satire shows that the government would rather ignore or blame the problem on someone else rather than fix the problem. The audience of this piece would be the people of 16th and 17th century Ireland. Swift uses pathos, or emotional appeals the most to get his point across. This piece of writing is a valuable part of writing and is still very important today because it shows that people had to hide their true feelings in their writing and satire was one way to do it.

Many Americans are immune to the exploitation of woman in the media due to the fact that it happens quite frequently. Showing a half-naked woman eating a juicy sandwich should not be the attention getter to encourage viewers to buy their food or product. While examining these ads, it is realized that advertisements today are selling

She begins the essay by pointing out the use of porographic themes in advertisements, which use sexual fantasies, such as bondage and domination, to appeal to the desires of the audience. However, as well as promoting the advertiser’s product, these advertisements send a message about men and women that Kilbourne identifies as harmful to society. She connects that these advertisements promote the idea of male domination and female submission, and the sexualization and objectification of women. She provides many examples of this to prove her point, describing one horrifying ad after another. Kilbourne speculates that these ads, as well as objectifying women, also promote rape culture, and the idea that women are responsible for their own assault. As though these messages were not enough, ads also sexualize children, and teach them that objectification of women is normal and accepted. Kilbourne addresses these issues in advertisements, stating that they are promoting the dangerous ideas that today’s culture already has. She connects female addiction to

The rhetorical strategies incorporated into the advertisement played an enormous role in its effectiveness. The author, UNICEF, has a large influence due to its global recognition as an organization that works for children in over 190 countries. For this particular audience, UNICEF is targeting adults, which leads to the purpose. UNICEF targets adults so that the adults will be more likely to adopt a child in need. The phrase that the advertisement stated is, “Every child needs a family”; therefore, the

While the age of the woman depicted in the advertisement is ambiguous since her face is not shown, the style of clothes appears to be the style for women in a younger age group, rather than an older one. The advertisement seems to be aimed at both genders. A woman viewing this advertisement may place herself in place of the woman depicted, while a man may put himself in place of the person viewing the woman in the ad. Other aspects of the intended demographic would be employed, and middle class with a college degree. The language used within the advertisement, while not difficult, does imply a certain level of education.

“Rich man, poor man – can anything close the gap,” published in the May 2014 issue of FortWorth Business Press by Richard Conner, uses an example of a poor cab driver in New York, and compares him to the rich people he drives around who own private jets. They have plenty of money to spare, yet he can barely feed his two kids let alone keep a roof over their heads, exemplifying the gap between the rich and the poor. In this article the author utilizes primarily pathos with a bit of logos to persuade his audience. On the other hand “Liberals play with words and the truth,” published in the February 2014 issue of Hill Judd Greg, is a piece written about liberals pushing socialism, which has never worked in the past, without the guts to call it that. “Progressives” should call themselves what they really are, socialists.

The most conspicuous part of the advertisement is the image of the woman in front of a black background so that only her face is visible. This in itself is important because it is automatically making her face the focus of the advertisement and not her body. Unlike most advertisements in which a woman’s body is exploited to sell products to men, the UN Women advertisement draws attention to her eyes, therefore making her your equal, since you have to make eye contact with her instead of looking anywhere else on her body. She is completely expressionless, looking at the viewer with a blank stare, a totally blank slate onto which viewer’s reflect their own views. Even more important, the woman pictured is a Muslim woman, as displayed by her hijab. The hijab is widely seen in western society as a form of oppression by men, to make women subservient to them, and by juxtaposing an ad for equality with the

By the traditional definition of femininity, women are passive and submissive (Devor 390). However, in this ad, the woman shows neither characteristics. She is confident as shown by her pose. Her confidence along with her position in power rather depicts masculinity, which is characterized by ¨confidence and self-reliance¨ (393). The woman also does not restrict her movements to minimize space as expected from traditional femininity. She lifts both her arms high in front of her, occupying a lot of space. Together with the portrayal of elitist values, the nontraditional feminine depiction of the woman in the ad appeals to the working women, telling them that they too can become or appear like her who can support herself successfully. Through the ad, women will believe that, by buying the Carolina Herrera bags, they can become financially and socially well-off by their own efforts and will, without having to be dependent on