`` Little Pink `` : Social Media And Chinese People

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Usually a stigma is defined as an identity discrediting mark on someone of questionable moral status (Goffman 1963). “Little pink” refers to those young, patriotic, especially female netizens who attack the western media, politicians’ and even popular singer’s accounts of slighting China and Chinese people. One character they shared is most of them are members of an online literature-related forum, which has the all pink-colored background. These girls are called “little pink” consequently. The first occurrence of these people could be derived from the year of 2008, when the Olympic Games was held in Beijing, China. A bunch of vocally patriotic overseas students and immigrants, predominately female, started to criticize the western media of defaming China’s image around the world. Later in 2015, the word “little pink” was firstly created in a cyber conflict between several users of weibo (a widely-used Chinese social media, like twitter). User A is blamed by User B for smearing and mocking the image of China. Then user A called user B “little pink” as a counterattack due to user B’s gender of female, patriotism ideas and the way she dresses. Communication research on stigma issues has focused primarily on health and disability stigmas at the beginning (Agne, Thompson, and Cusella, 2000; Smith, 2007; Thompson, 2000). Also existing stigmatization researches are on occupational/workplace stigmas (Lutgen-Sandvik 2008). Interpersonal research on privacy, deviance, and

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