Livestrong As A Genre On Commercial

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Slides with different statistics are being shown as well. The song “In the Arms of an Angel” is the major aspect of the commercial that really sets the tone. The tone of the song is depressing and gloomy but grabs the attention of the audience at the same time. The main point of the commercial is to convince the audience to “be an angel”, by saving the abused animals dying in the shelters. The song used is a perfect tool to convince the audience to be an angel and help the animals. Even though the music is a large part of setting the tone, the clips and pictures are equally as moving. Showing pictures of abused and suffering animals is a great way to get the audience’s attention and cause them to become sympathetic to the animals. Very few people in the world are unfazed when they see a video or picture of a helpless and suffering dog or cat. I looked at a lot of the related videos on YouTube and many of them are reaction videos. The videos show the audience’s reaction to the commercial. In more than 99 percent of the videos that I saw the viewer is in tears at the end. If a commercial that brings the audience to tears is not a perfect example of pathos then I don’t know what is.

The artifact I selected is a public service announcement from the American Heart Association. The American Heart Association has produced various health issue ads and campaigns geared towards educating individuals on health risks, symptoms, prevention and facts about heart-related conditions. In the beginning of this video, NBA player Paul George is seen playing basketball on a court by himself reflecting on how his mother’s stroke was devastating and sudden. Paul George then stresses the importance of knowing the signs of a stroke. This is known as the acronym F.A.S.T., Face drooping, arm weakness, speech difficulty and time to call 9-1-1. He desires to make sure that every person is knowledgeable of these signs so they will be prepared to act fast and possibly save someone’s life. I came across this video while looking up information about heart-related issues caused by high blood pressure. The message delivered in this video has become a reality for many in our nation. From this video, we learn that early detection is critical in increasing the stroke survival rate.

Television advertisements have been a part of pop culture for years, these quick minute long clips gain the popularity of its viewers through humor, shock, or simply good salesmanship. The ShamWow infomercial has become one the most well known television ads in America. Its popularity came from its snappy dialogue, believable offer, and enthusiastic spokesman. But what made this infomercial so successful? Today I will be analyzing how the ineffective use of the appeals of ethos and kairos, and the highly effective appeal of logos and pathos effect the audience in the ShamWow commercial.

Dealing with death and the emotions that come along with it is common to humans. This is especially true when it involves a parent or grandparent. In the commercial, the woman is having to deal with her ill father who is bedridden. This is an event most will have to go through once in their lives and letting go can be difficult. However, there is one thing that can help soothe the process of death and that is the existence of deep love for the person. Despite the commercial presenting this sensitive topic, the advertisement effectively reminds the audience the importance of everlasting love because of the use of pathos and ethos.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

The purpose of this paper is to discuss the methods of persuasion that are used in this commercial, and how the use of ethos, pathos, and logos has made the commercial from ASPCA persuasive and successful.

Multimodal text plays a huge role in the entertainment industry, but how they promote and influence audiences to buy their products depends highly on how they present their advertisement. In the famous Old Spice commercial many rhetorical appeals are used, and although this advertisement little to realistically describes the product they are advertising, It's clever and subtle use of all three appeals, pathos, logos, and ethos, persuaded many people to switch to Old Spice and at the same time helped Old Spice reach its target audience, which is men.

Logos, pathos, and ethos are three Greek, ancient rhetorical arguments that are used frequently in today’s society. Advertisement are common used methods to persuade their potential customers to buy or support their product or idea. For example, skincare companies use proven facts to convince their customers that if they use their product, then their skin will look younger or feel younger; this is a form of logos, a term that refers to the use of logic and reason to support one's ideas. Instead of using facts to persuade people, pathos relies on appealing to a person's emotion. An example for pathos is NASAP, the animal rescue program. They intentionally show emotional images that are designed to elicit an emotion from the viewers; their use

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Love Your Melon was started in 2012 to help children battling cancer by providing funds for cancer research and hats to keep their heads warm. The non-profit has used social media as their main advertising platform, yet have incorporated their own website for sales and information about the organization. Within these modern advertising mediums, they have produced advertisements meant to gain support from young consumers and create a trend throughout the country. In the attempt to form a trend, there has been the utilization of celebrities, everyday people, and emotional videos that demonstrate the success of the non-profit and how it affects the life of pediatric cancer patients. The illustrative advertisements seem to be successful in the goal to better the lives of everyone involved in the organization from the patients to the consumers. As a Millennial start-up company,

he attention and emotions of viewers when they watch the videos and find kindness in their heart to donate to the needy. It also put the viewers in a situation that cannot resist from their guilt.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Persuasion is a part of our everyday lives. Whether we are persuading our mother, using persuasion through speech, or threw advertisements, we are using rhetoric strategies to get the response we desire. With the help of minor details in many advertisements, Ethos, Logos, and Pathos are a way of persuading the audience to buy or think a certain way. A Colgate toothbrush commercial used Logos, Pathos and Ethos to spread the word that they have the best toothbrush of all, in which they target everyone who has teeth. Through the use of advertisements, Colgate has convinced the world that they have the best toothbrushes, they’re even recommended by dentists.

They use some of the most common advertisement pop ups such as “ you have won you are the 1,000,000th viewer, you may have a virus click here to scan, like this on Facebook, and save on a certain product now. They also used the less popular such as save on your insurance, and people who brought this also brought this. During the commercial while the people who are portraying to be ads they are using a dominate voice. The ads are also all talking together for a cluttered sound. Then at the end all the noise goes away and a calm voice says “We can’t change what the web has become, but we can change what it will be. A better web starts with your website.”