Livewell's Free Smoothies

“To improve the health of our community and to deliver effective and efficient healthcare in which our patients and users feel cared for, safe and confident.” Annual Plan 2013/14

A smoothie is a great way to get the nutrients your body requires from fruits and vegetables. Smoothies have become very popular with health conscious people and are available in a variety of flavors. What is a smoothie? A smoothie is a chilled blended beverage made from fruits and/or vegetables. It is sometimes sweetened and may contain chocolate. Many smoothies include crushed ice, honey or frozen fruits. They are consistent like milkshakes and are thicker than slush drinks. Usually smoothies do not contain ice-cream but there are some that contain milk and yogurt. Smoothies are now available in cafes, coffee shops and even in supermarkets but the best way to get a smoothie that is tailor made for you is to make it yourself. To do this you

Ultimately, the campaign increased connection, conversation and interaction, in addition to shifting brand perception. The results of these specific increases from PRSA’s case summary are detailed below:

The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).

What are the specific marketing activities – tactics ‐ for the campaign? How will you execute each tactic?

They focused on preventing chronic diseases to improve the overall health of the patient population they serve. This proactive strategy identified high-risk patients early by making sure to adhere to the best practice screening protocols and provided them with healthy lifestyle education.

The campaign will be promoted through bill-boards a recognisable person in the local area will be as a model in the promotion. Business cards will also be used.

One of the first things to catch my eye was the sign that had said free food. They had made all types of foods such as hamburgers, hot dogs, pickles, and chips. They even had different types of drinks as well. There was coke,

The decision makers behind the scenes that made this all happen were Kelly Linquist, Supervisor of nutrition services and Amie Barr, Coordinator of nutrition services. Linquist said, "It started off with requests from students. We went and met with six or seven health classes and gave a little presentation and asked for feedback and it came up in several of the classes for athletes after school. The vending machines don't offer very healthy or filling snacks for them so after that we started talking and thought well let's give it a trial run for the rest of the

The company has paid health club memberships for all employees, including buses run regular routes to transport employees to and from the campus to the gym (Benefits).

Although Lifeline Medical finds strength in their customer service, others parts of their company are suffering because the company only focuses on that (Lifeline Medical, personal communication, August 2015). While their customer service has brought Lifeline Medical to the successful status the company is at now, it is not quite sufficient. Lifeline Medical needs to find a way to maintain their exceptional customer service while improving other parts of the company as well. An example of the company suffering is Lifeline Medical's neglect on marketing. When interviewing the company, Lifeline Medical stated that other than their website the company had no marketing efforts (Lifeline Medical, personal communication, August 2015). Due to Lifeline

As Fit Life Nutrition’s owner, I can wholeheartedly say that our store has to offer an abundant amount of benefits for Optimum Nutrition’s vanilla latte Protein Energy powder supplement. Not only would this event enhance the sale of this specific product, but also increase over all revenue for Optimum Nutrition because of the extensive marketing that will take place due to our grand opening event. How might I accomplish my goal and objectives for vanilla latte Protein Energy supplement powder you might ask? Well, Fit Life Nutrition is willing to go above and beyond in supplying our future customers with Optimum’s information so that they will undoubtedly choose this protein powder versus any other flavor or brand.

D'Aurizio (2008) argued that the health care industry is similar to the airlines industry. This is because both industries tend to deal with a service rather than a particular product, and therefore, a particular customer experience tends to depend on the employees who deliver that experience. In essence, one might argue that if Southwest Airlines were to shift from the airline industry, then its transition to the health-care industry would not be difficult.

the company’s strategy. I like the fact that the company put the people’s health before the

To ensure an effective marketing campaign an Integrated Marketing Strategy must be developed to communicate the brand and work collectively with various tactics to deliver a seamless message to consumers that stand out amongst competition. The objective is to make certain all elements of the marketing communication including, public relations, advertising, online communication, direct marketing, social media, and sales promotions are a collaboration of a unified campaign to effectively promote a product, rather than each tactic working independently, and would not have a maximize effectiveness. Csikósová (2014).