Liza's Video Rental Chain Store

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As the marketing manager of Liza’s Video Rental Chain Store, there are six competitive spheres that will impact the success of this rental chain store. These competitive elements are industry, products and applications, competence, market segment, vertical and geographical spheres. Each of these spheres is important in that it will help to create the ideas and boundaries for the mission statement of this video rental store. The competitive advantage that Liza’s Video Rental Chain Store has that its competitors don’t have is its online streaming and free shipping both ways. The principal industry under which Liza’s Video Rental Chain Store operates are DVD, game and video rental. It focuses on consumer markets and retail industry. Lizas Video
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