Case 1: L. L. Bean, Inc.
1. How successful has L.L. Bean been?
L.L. Bean Inc. has been tremendously successful throughout the course of its business operations. The business was first created in 1912 by L.L. Bean with only $400, the business has managed to expand to $120 in sales by the year 1980. As well, within the market for outdoors equipment and apparel, L.L. Bean is the leading company that has the highest amount of sales.
2. What are the reasons for L.L. Bean’s success?
L.L. Bean’s success is rooted in its entrepreneur/founder’s passion towards providing customers with quality outdoors equipment and apparel. Furthermore, L.L. Bean’s dedication in providing customers with superior services also contributes to the
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iv) Can we achieve the requisite productivity levels to meet our projections?
The company can achieve the requisite productivity levels to meet sales projections since it has a very efficient inventory management system and ordering system. However, problems may arise due to unpredictable external issues (i.e. lowered demand, declining economy, etc.).
v) Can we continue as a family-owned company with growth, given potential estate and management succession problems?
Due to these potential estate and management succession problems, the current president can either continue operating as a family-owned business or sell the out. In order to keep this business as family-owned, Mr. Gorman will have to think of a succession plan after his retirement.
vi) Can we maintain the L.L. Bean image to our customers and to our employees and not change the essential nature of our business?
The L.L. Bean image should be kept and maintained because this image is the core asset and source of success to the company. However, due to changing nature of business, the company should consider other operational methods other than mail-orders. Retail stores sales have been shown as increasing over the years, L.L. Bean could consider expanding its scope of retail stores across the country.
5. Which, if any, new avenues for growth should L.L. Bean pursue?
L.L. Bean has many options for
L.L. Bean is currently in a market where there are few stores that dominate. They face competition from companies such as Columbia, North Face, REI & Timberland. In some cases these companies may offer a wider range of products, more appealing design and higher quality. Where L.L. Bean stands out is there in country manufacturing and Discovery School classes. Not only are they selling outdoor gear they are offering outdoor classes as well. The way I look at it is, they offer a product and a way to test it out at the same time so you know whether you are buying a good quality product. But this however may still not be enough to succeed. Below I have included a list of L.L. Bean’s competitors.
Bob’s rationale behind establishing an advisory board, and his approach for selecting its members, has thus far been successful and valuable for him and the company. He correctly recognized the importance of “the big picture,” as he chose people whose backgrounds covered a wide range of industries and skills and who could therefore fill in any gaps. Furthermore, Bob’s choices were all successful business professionals, so he could therefore be relatively sure that they would be effective in handling any future challenges and recognizing future opportunities. Bob was also cognizant that the business and the family needed unbiased consultants in order to offer advice regarding family employment, and establishing the advisory board presented an outlet in which family members could privately discuss any issues on their mind. Lastly, he established an objective for the board, in that the board would only focus on the “big picture,” which meant that they didn’t get caught in the daily details or argue over the day-to-day routine.
This week’s readings take us on a journey through the makings of a successful multigenerational family business. I personally noticed a few of the same themes from class in the readings, two primarily. The first was the processes and concepts a family can include in their business model that allow the company to run as efficiently as possible (such as deliberating on share distribution, holding family meetings, or implementing a non-family board). The second was the steps that current generation leaders should take to prepare the next generation, and the qualities to look for in the next generation. These two themes, as discussed in class, were the main themes in Chapters three and four of Poza’s book.
The article named “Outdoor Adventures on the Job” explains the main reasons why L.L. Bean can be evaluated as the 56th best workplace by Fortune. Employees speak highly of L.L. Bean’s working environment now because it has added a great number of perks such as free on-site massages. The most popular program is that L.L. Bean’s employees can have three to five days every year to take some outdoor activities with colleagues for the purpose of developing new relationships. For instance, in March, 69 employees took one day to ski and walked in the snow for three miles with their managers. Another benefit is that if employees want to explore the outdoors, L.L. Bean is willing to provide the company’s products for its employees or sell these products to workers at a discount.
L.L.Bean is a department store that sells outdoor apparel and equipment. It was founded in 1912 by Leon Leonward Bean who had a vision of keeping customers satisfied. Over the past 100 years, the company has further evolved this vision. They achieved this by defining the mission and values and then supporting that mission with their business strategies. The Human Resources department then tries to support these goals by hiring the right people into the right positions.
L.L. Bean is an apparel, home and outdoor equipment retailer based in Freeport, Maine. It was founded in 1912 by Leon Leonwood Bean and has based its success upon top notch customer service. It is a privately held, family owned company with annual sales of $1.6 billion (L.L. Bean Company Information, n.d.). L.L. Bean is rather unique in that you won’t find a mission statement on their website. Instead what guides the company is the combination of L.L.’s Golden Rule, the guarantee that customers must be 100% satisfied in every way, their philosophy on what a customer is, and their stakeholder concept. These four fundamentals are found on the Company Values page (L.L. Bean Company Values, n.d.). L.L.’s Golden Rule deals with both
L.L Bean, is an American mail order, family run, retail company that focuses on outdoor activities. Founded in Freeport Maine by a man named Leon Leonwood Bean who put his life’s work into his company. With both a passion for the environment and doing good for your customers, L.L Bean became one of the most successful companies in the Industry.
The Jimmy Beans Wool is an e-commerce company that sells yarn and fabric retail online. In addition to the online business, it also has a physical store in Reno and Nev. It was started by a couple who were former software employees. The couples were named Laura and Doug Zander. The company was established in the year 2002. From the time of establishment, up to five years, the sales of the Jimmy Beans Wool was going well.
L.L. Bean, clothing and outdoor recreation equipment retailer, introduced their winter weather duck boots in 1912. The boots are hand-sewn by skilled bootmakers in the company’s two factories located in Maine. Company sales of duck boots has risen over the last three years. It wasn’t until July of 2015 that the company was able to clear the 100,000 back
There are many fascinating facts about this company. One fascinating fact is that the company was founded by one lone Irish man whom founded it in 1845 precisely as the Great Irish Potato Famine began to take hold of the country. The company not only managed to survive this catastrophe but it flourished and is still around today, the company has been and it continues to be run by family members who must possess a deep understanding of the skillful art of textile making. Another interesting fact is their continual investment in research projects, whether improving I.T. and manufacturing technology, staff training and development or improving the raw material characteristics from which their fabrics are manufactured, they have not seized to
“Bright Horizons Family Solutions” presented in this week’s Learning Resources is a great example because it outlines the importance of creating an effective succession plan. Sobol, Harkins, & Conley (2007) talks about focusing on the problems they faced as a growing organization and the solutions used to alleviate their growing list of concerns, is meant to serve as a reference for growing businesses. Exemplars such as these can be used to reduce organizational risk by observing the problems Sobol, Harkins, & Conley mention in the case study and learning from them. Also using the tools provided could help identify possible
This led to Conway realizing the importance for such things as an advisory board, which was made up of four independent current and former company CEOs. It also led Conway to begin thinking of the furture of the company, and the possibility of passing it down to one of his sons. Family involvement in the company began in the 1970s, when the Conway children earned extra money by putting adhesive on the back of Arrowhead fasteners. They had all done odd jobs for FFr, but of the seven children only three worked in the business as adults. Kevin, the eldest, joined in the early 1980s and became an outstanding salesman, Paul, the youngest, eventually became the international sales manager, and Neil, the fourth son, was diagnosed with schizophrenia in college and found work in the warehouse. Out of the three sons, Paul was seen as the most serious contender, but after some time in the company and deliberation, he decided that being CEO was not for him and went on to become a teacher. Now Gerry was left with a huge predicament. Kevin was out of the picture, his son Stuart had, long ago; decided that he didn’t want the responsibility. None of the kids were interested. Gerry’s problem was not only his lack of succession planning, but also his lack of retirement planning. He had done some retirement planning but the demands of running a business didn’t leave him
The L.L Bean Company named after its founder Leon Leonwood Bean has been in existence for over 100 years. The company was founded in 1912 and is located in Freeport, Maine. The company began in a single room in Maine selling its first and only product, the Maine Hunting Shoe—which is currently known as the L.L Bean Boot. The production of the first pair of the Maine boots can be traced back to 1911. The founder, Mr. L.L Bean was an avid hunter and loved the outdoors. Mr. L.L Bean discovered that while outdoors the usual pair of boots he adorned did not protect his feet from getting wet and cold. Mr. Leon, consequently, decided to design his own pair of outdoor shoes by combining the normal leather uppers
L.L.Bean started from making a hundred pair of boots, to becoming one of America largest mail order retailer of high quality outdoor goods and apparel for men, women and children. Leon Leonwood Bean founded L.L. Bean in 1912; the company headquarters is in Freeport, Maine. Leon Leonwood Bean founded his business on a belief in honesty, commitment to quality, customer satisfaction and a passion for the outdoors.
Bob, founder, CEO, and owner of a 20-year-old, closely-held business, hoped to groom his 30-year-old son, Jack to take over the business in the next five years. The firm was currently co-run by Betty, the COO and