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Ll Bean

Decent Essays

Case 1: L. L. Bean, Inc.

1. How successful has L.L. Bean been?
L.L. Bean Inc. has been tremendously successful throughout the course of its business operations. The business was first created in 1912 by L.L. Bean with only $400, the business has managed to expand to $120 in sales by the year 1980. As well, within the market for outdoors equipment and apparel, L.L. Bean is the leading company that has the highest amount of sales.

2. What are the reasons for L.L. Bean’s success?
L.L. Bean’s success is rooted in its entrepreneur/founder’s passion towards providing customers with quality outdoors equipment and apparel. Furthermore, L.L. Bean’s dedication in providing customers with superior services also contributes to the …show more content…

iv) Can we achieve the requisite productivity levels to meet our projections?
The company can achieve the requisite productivity levels to meet sales projections since it has a very efficient inventory management system and ordering system. However, problems may arise due to unpredictable external issues (i.e. lowered demand, declining economy, etc.).

v) Can we continue as a family-owned company with growth, given potential estate and management succession problems?
Due to these potential estate and management succession problems, the current president can either continue operating as a family-owned business or sell the out. In order to keep this business as family-owned, Mr. Gorman will have to think of a succession plan after his retirement.

vi) Can we maintain the L.L. Bean image to our customers and to our employees and not change the essential nature of our business?
The L.L. Bean image should be kept and maintained because this image is the core asset and source of success to the company. However, due to changing nature of business, the company should consider other operational methods other than mail-orders. Retail stores sales have been shown as increasing over the years, L.L. Bean could consider expanding its scope of retail stores across the country.

5. Which, if any, new avenues for growth should L.L. Bean pursue?
L.L. Bean has many options for

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