Lobster Truck Food Company Business Plan

We base our restaurant off Lawan's Soul Food Restaurant. Lawan's Soul Food Restaurant is a family owned business with "home style family recipes" made to a new modern twist in Charlotte, North Carolina. Lawan's Soul Food Restaurant has family atmosphere where the food is hot and loyal customers stream in all day long. Lawan's serves lunch and dinner as well as providing catering services to local business and the neighboring residential community. You can enjoy mouthwatering fried or baked chicken a crispy fried salt and pepper catfish dinner or smothered pork

The required for the successful process are deliver successful and have enough food items. We make sure our truck companies agree to deliver our food items. We also make sure our payments to the truck company on time. We also contact to the food produce corporations. We should know how many food items we need before we request. We keep our food is fresh. We buy a large pantry to store our items. We also keep our food fresh and clean. No dust or sand on our items. We wash and clean our food every day. We request our food items at the food produce corporations. We also make sure our payments to them on time.

The restaurant targets middle to lower-middle class families with children, as well as adults and seniors, located in Orlando, Florida. The area within 15 minutes of the store has 10,000 families, mostly from lower to middle class neighborhoods. Average family size is 4 people per household. There is no direct competition; however, there are fast food restaurants like McDonald’s, Taco Bell and Wendy’s in the geographical target market. The lower to middle class population is growing at about 6% per year over the next five years in this area.

Food trucks have exploded into mainstream American cuisine. Once thought of as a cheap meal available at odd times of the night, street food has become a vehicle for chefs on the rise to make their mark on the food industry. Operating a food truck may seem like an easy task, but it can turn out to be a tremendous undertaking and risky financial venture. Operators must be prepared to lose money, to manage fixed costs, and to do constant forecasting in order to determine how much food to prepare. The advantages and disadvantages are numerous, but we will proceed to name a few.

3. What are the demographics of the location and are they feasible to support such a company?

New England Seafood Company is a leader in the northeastern United States in harvesting and processing seafood. The company’s senior executives believe that there must be a change in the corporate strategy to maintain their competitive advantage, as foreign producers are affecting their current yields. Currently, New England Seafood Company operates in the Atlantic Ocean and Gulf of Mexico dealing exclusively in saltwater fish. Management feels that a move into the freshwater fish sector will provide the company with a new directive and future stability.

A1. Viability of Product or Service: Spice King is an Indian Cuisine and Sweets restaurant located in Renton, WA. Their current site, www.spicekingrenton.com, could use some work to increase their web imprint and bring more business to the company. The restaurant is located within a small ethnic grocery shopping mart on a side street in Renton. The restaurant is frequented by the local shoppers but offers so much more than just a quick lunch. They offer a range of Indian food and desserts and offer delivery and catering. Delivery and catering orders are primarily done via phone call. Customer feedback shows because of current site deficiencies, few orders are

In Maine, people are wondering why there are so many lobster appearances when fishing. The reason for this is because in Vinalhaven Island, Lobster fishing trucks has been piling up relentlessly on the daily commerce roads, and new fishing boats have been occupying in the harbor. Fishing companies has been fishing for more lobsters, causing catches to rise up rather quickly. Everyone however are expecting for the new development to drop once again, before this could happen. The Maine Lobstermen are currently making new development as much as they can before the season of fishing for lobsters is over. The owner of the company, Walter Day use the form of catch and release towards different lobsters he believe that could benefit the ecosystem,

On the coast of Maine, the dull roar of boat engines can be heard beginning at 3 a.m as captains and their crews set out in the pursuit of homarus americanus, a species otherwise known as the Maine lobster. Participants of this industry are fiscally motivated to endure unfavorable weather conditions and long hours, so that they may maximize yearly harvests. Due to their combined efforts this profession can be highly lucrative, allowing lobstermen to obtain an average household income of approximately $70,000 (Gulf of Maine Institute, 2009). Although geographically specific, similar data demonstrates that this industry offers employment opportunities that are otherwise unavailable in many Downeast communities,. For instance, in Washington County,

Given the changes in Red Lobster’s strategy over the past few years and the surprising ability to attract new, “experiential” customers, it our recommendation that they modify their strategy to focus on pursuing this type of clientele. We will go into further detail momentarily; however, the reason for focusing on the experiential customer group is that Red Lobster has the opportunity to increase revenue and net operating income at each restaurant by 20% or more. Granted, these are enormous gains and it will take a few years to realize their full potential, but for the reasons laid out below, we believe these gains are a realistic possibility.

In most places in North America, folks are familiar with food trucks and have either seen them on television or in public areas attracting large crowds of hungry individuals. Most people would agree food trucks offer a variety of cuisines that can satisfy any appetite and if you have ever partaken with food trucks it was necessarily worth the wait to say the least! Marketing a business in the food truck industry can be a lucrative business as witnessed on the Food Network show “The Great Food Truck Race.” Viewers witnessed first-hand how each contestant marketed their business with custom truck logos, an assortment of entrees that catered to a plethora of cuisines like Italian, Filipino, American, etc. For the purpose of this paper, I will outline my marketing plan regarding starting my own food truck business and will address key factors such as brand name, type of food served with menu choices, budget, and location. This will be used in conjunction to formulate a complete analysis in line with objectives for my business.

...................................................10 Alternative 3 – Review Existing Locations..........................................................................................11 Alternative 4 – Expansion through Franchise Operations.....................................................................11 Alternative 5 – Expand Catering Segment ...........................................................................................12 Recommendations and Action Plans .......................................................................................................12 Recommendations ..............................................................................................................................12 Action Plans .......................................................................................................................................13 Contingency Plan ...................................................................................................................................14 Attachments ...........................................................................................................................................15 Exhibit 1.............................................................................................................................................15 Exhibit 2.............................................................................................................................................16

This paper will focus on the second phase of a business plan for The Fox Den Food Park. The business proposal is to provide a permanent central location for gourmet food trucks to be able to rely upon. A consistent location helps the food truck vendors establish a strong customer base and set a specific schedule to let their customers know when and where they will be located. Marketing Strategy

The Boiling Crab is considered to be a restaurant business; therefore, the main focus of the business is to increase new customers and sustain the existing customers. The restaurant is also considered to be in the service business, so many customers expect a good service and food from this kind of business. Moreover, referring to table 1, the main focus of the business is in California because twelve locations have already opened, but the other four locations will be opened soon. Referring to IBIS World, the business location percentage for the seafood in California is 14.4% which is the highest percent in U.S. Therefore, the company focuses on the right location for the seafood restaurant.

6. Stock Your Food Truck. Even if you land a modestly priced used food truck, you will still need to make sure it is going to meet your particular needs. If you plan to serve hot food, such as pizza, French fries or other fried foods, you will need a oven and fryolator. If you plan to sell pre-made sandwiches, then you will need ample cooler space. Outfitting a food truck is much like designing a commercial restaurant kitchen.