Logistics And Marketing : Friends Or Enemies?

Logistics and supply chain management is an important aspect of a firm’s strategy for the business to achieve success by creating value throughout the logistics and supply chain. The research paper will outline the concepts that are involved in creating the logistics and supply management framework. The logistics and supply chain management strategies will drive success for the company towards fulfilling and supporting customer needs, procurement and manufacturing operations of the firm.

Outi (2000) studied logistics costs of industrial enterprises in a supply chain. The following aspects of logistics

There are many challenges being faced by the logistics industry today as the companies strive for sustainability. This is because the providers of logistics services have, over a period of several years, found them being integrated into the production processes of their customers, while at the same time, governments and businesses have continued to carefully weigh the issue of logistics in their investment and business decisions. Some of the previous trends and the forces of the operations of logistics that drive the transformation of a Freight forwarding company will be examined. It will focus on theories, conceptual models and frameworks that explain logistic operations. The gaps in the logistics operations and the dangers of not addressing

The globalisation of markets has increased customer demand and product differentiation. Higher quality products and shorter delivery times are essential for maintaining customer satisfaction in highly competitive markets like the consumer electronics industry. Consequently, supply chain management is an important process in all businesses, and if managed effectively, can give companies a competitive edge. However, it often

It is known to us, “in each industry, the customer is god, is operator's food and clothing parents.” This tells us that customers are important to organizations. With the current intense competition in logistics nowadays, most companies can provide high quality goods, even are willing to cut down prices if reasonable. However, how can suppliers gain a competitive advantage when high quality is expected and price must be maintained at a level to generate a reasonable return? In our views, it is no doubt that how various supplier service activities are valued by customers, more specifically, that is, the ability of logistics

(Ballou 2007, p.338) The definitions of SCM and logistic management put emphasis on coordination, collaboration and relationship building among channel members that are missing from logistics management. Ballou (2007, p.340-341) also explained that logistics is now being viewed as a subset of SCM. The scope of logistics is being limited to the boundaries of the function within a firm and is primarily concerned with activity administration. Interfunctional and interorganizational management seem to be within the purview of SCM rather than logistics. Logistics as an identifying name supersedes physical distribution. At the most basic level, logistics management is concerned with the effective movement and storage of product, approximating the traditional economic utilities associated with creating value through time and place transformation (Chase, Jacobs, Aquilano 2006). In 2007, CSCMP offered the following definition Logistics management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of consumption in order to meet customer requirements. Logistics, therefore, involves managing facilities, transportation, inventory, materials, order fulfillment, communications, third party providers and information within the firm in a way that contributes to customer

Creating logistics value is costly. Logistics accounts for one of the highest costs of doing business. Logistics expenditure normally ranges from 5% to 35% of sales depending on the type of business. Thus logistics even though very important for any business success is expensive.

First I introduce the logistics, logistics is define that the art and science of obtaining, producing and distributing material and product in the proper place and in the proper quantities. It is rapidly involving business disciplines that involve management to be deprecation warehousing, transportation,

The logistics concerns the purchase, the inventory management, the handling, the storage, the launch, the sequencing, the methods of administration of sales and lots of other...

Moving products from manufacturing plants to warehouses, between international, national, and regional facilities and to distributors, can represent more than half of total logistics costs. Add international sourcing and final distribution to store or end customer, and those costs can rocket even higher.

THIS DISSERTATION IS SUBMITTED IN PART FULFILMENT OF THE REQUIRMENTS FOR THE CILT DIPLOMA IN LOGISTICS AND SUPPLY CHAIN MANAGMENT

This paper addressed the Importance of logistics in the transport systems, the benefits of improved performance based logistics in transport system and also the process to be followed to improve its performance. Logistics is always a major area for potential life cycle cost savings. As in every field in today’s environment where there is huge budget constraints, manpower limitations and the importance for effectiveness, improved efficiency and environmental sustainability they do apply in the logistics segment and play a key aspect to improve the performance in transportation sector. This paper discussed the various performance metrics and barriers which influence the performance in logistics in transportation.

The primary aim of logistics is to co-ordinate the transportation, storage and handling of products as they move from the source of raw materials, through the manufacturing system to their final point of sale in a way that it meets customer requirements at minimum cost. In the past this cost has been defined in purely monetary terms. Recently the world has witnessed an increasing awareness about environmental and sustainability issues. This growing concern for the environment has a created pressure on companies to reduce their negative environmental impact. As defined by ISO14001, the environmental impact is “a modification of the environment, negative or beneficial, resulting wholly or partially from environmental aspects of an organization “. Since the transportation of goods leads to air and noise pollution, leads to fatal accidents sometimes and has significant impact on global warming, firms have been trying to render their supply chains and logistics operations more environmental friendly. That this why many Green logistics strategies have been devised in order to achieve an efficient and environmentally friendly distribution and transportation system.

What would the world be if there is no logistics? Logistics are very important because it contributes about 10% of GDP, leads to higher level of employment, greater economic growth. Logistics is am important component of GDP. That means the costs involve in logistics itself contributes to the GDP. Logistics facilitates in getting products and services as and when they are needed and desired to the customer. It also helps in economic transactions, serving as a major enabler of growth of trade and commerce in an economy. Moreover, logistics has become an important component of GDP and thus affects rate of inflation, interest rates, productivity, energy costs, currency valuation and availability of investment capital. It also creates competitive advantage like place and time utility, customer satisfaction, proprietary asset and so on. Competitive

What is logistics? It is management process of the movement of resources it can be either raw material or finish goods between source of consumption and the end user i.e. customer, organization to meet requirements. There are various definitions in the literature or in the business world; the most suitable definition is the overall relationship between supply, material management and the distribution (Rushton A. ). This logistics concerned with physical as well as information flows, not only that it use in the storage form the raw material to final distribution of the finish good. In the logistics process physical items frequently involves the combination of material handling and the material flow, production, information