preview

Logistics: Defining Reverse Transformation Case Study At Cisco

Decent Essays

Reverse Logistics
Defining Reverse Logistics
Logistics management is that part of the supply chain that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customer requirements.
As you rightly noted Logistics have two parts, Forward Logistics and Reverse Logistics. As our focus is going to be on Reverse Logistics, let us look at the definition of Reverse Logistics. "Reverse Logistics is the movement of products, materials and information in the opposite direction for the purpose of creating or recapturing value, or for proper disposal (Rogers and Tibben-Lembke, 1999, 2001)"
As some researchers have pointed out, reverse logistics is “not necessarily a symmetric picture of forward distribution”.
Here is a summary of the differences between the two direction of the flow. Forward Logistics Reverse Logistics
1 Forecasting is …show more content…

For Cisco its Recovering Cisco's products back from Customer/ Distributor, and redeploying them in the way that brings the best value to Cisco and creating a consistent, scalable, global end-to-end process and system for inbound logistics and receiving through disposition and fulfilment.
Cisco's prime vision was to “Deliver a globally consistent, scalable, world class, end-to-end business solution by unlocking value from Product Returns aiming to Optimize net cash contribution, Reduce transaction cost, Improve customer satisfaction, and Promote corporate citizenship”. And major drivers for this vision were following points;
• Lower Product Return Rate after booking
• Brand Protection / Gray Market Risk
• Value Recovery Opportunities
• Building new Customer

Get Access