INTRODUCTION
Being a major airline in the world with flight destinations to over 150 countries in the world, Qatar airline prides itself as a major airline with a huge name across the globe. Being ranked as the best airline in 2014 and the second best airline in 2015, the airline is among the elite companies in the industry. With such a title alongside tied to its name, when the airline underperforms or fails to meet the expected standards held by the shareholders then change is inevitable. It is with this background that I am here today standing before you. With the changes in the industry and the lack of improved performance by the airlines the board thought it was time for change.
One of the major threats we were facing as an airline is
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This was caused by the lack of economic expertise in the board and this is what I bring with me. The knowledge to be able to cope with the changes in prices of items in the economy and turn profits out of it.
The other problem was in the numbers of local customers using the airlines which had depreciated. Therefore to fix this a person with a good knowledge and experience in the local market was needed and that’s how the decision to appoint a new president came from. The airline having a low amount of local customers needed somebody with a good understanding of the local market and in this area, I was the best suited to take the position. Most of the successful airlines and brands with good returns and operating successful brands around the country first get successful in their home countries. It is from here first where a brand should get its loyal customers from before going to look for new ones abroad. And with the reduction in profits over the past few seasons then it was necessary to implement change in the management system of the airline and try to broaden the market locally where if the airline managed to hold onto a large market domestically then it will be easier to improve its profits and drive its name up there with the rest of the best airlines in the world.
It is from this introduction that I was elected and appointed to take over as the new president. With my vast knowledge in the local
Target Corporation (NYSE:TGT) is the leading large-format general merchandise and discount retailer in the U.S., challenging Wal-Mart in electronics, toys and apparel while also seeking to differentiate with higher-end fashions and products for an upscale audience. As of the close of their latest fiscal year (FY2011), Target operated approximately 1,760 stores encompassing 233,000 square feet in 49 states and the District of Columbia. The company is divided into the retail and credit card divisions and moves the majority of its products through a highly integrated network of 37 different distribution centers, which include four food distribution centers. Target is one of the most well-entrenched large format retailers in the U.S., has the ability to manage their pricing strategies at a level of accuracy and precision that is comparable to Wal-Mart (Henderson, 2001). Unlike Wal-Mart, Target concentrates on a value-based message that concentrates on quality and price differentiation to sustain their gross margins while Wal-Mart concentrates on supply chain efficiency and a continual reduction of supplier and transaction costs (Krishnamurthi, 2001).
This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better
As the new president of the airline, Stephen’s first concern is to create a financially solid company since it is a common presumption for airline industries that maintenance costs rise with the age of aircrafts.
In the case study of Alaska Airlines, Kotter 's means 3-Develop the Change Vision and Strategy, and 4-Communicate for Understanding and Buy in are shown in the activities of the executive team in their acknowledgment and comprehension of the drastic changes and main drivers that were tended to between fall 2007 and mid-year 2010. In any case it is important to backpedal to 2006, when travelers were enraged by misused of their baggage and experienced long wait times to get their bags, there were times where the wait time would be so long that police would be called to calm the upset customers. Without a doubt, understanding into contributing causes could be followed back before 2005, when pilots, unsettled because of pay
Reviewing the Qantas Board charter against ASX (2014) recommendations 1.4, 2.1, 2.4, 2.5, 4.1, 7.1, 7.2, 7.3, 8.1 the constitution is very clear particularly around the independence of the board and the composition of the role of Chairman and CEO as well as the committees under the board’s guidance. The board has structured itself to meet the requirements of the ASX (2014), in addition
Singapore Airlines (SIA) is one of the leading companies in the airline industry. They are well-known for their customer service. The basis of the philosophy of SIA is the fact that the quality of service will decide the success or failure of an organization. The management believes in providing value for the money the passengers pay. They recognize the vital role of the employees in this endeavor (Wyckoff, 1989). A well-managed organization considers satisfied and motivated employees as the basic source of improvement and success (Tella, Ayeni, & Popoola, 2007). Like any other organization, the SIA has room for improvement, in their new crew policies, advertising, and practices in retraining. These improvements could enhance them in the eyes of their employees and customers. To bring about improvements, there need to be some changes. The change processes are always associated with dilemmas and challenges. The efficiency of the change efforts and a democratic leadership are important in the resolution of the dilemmas and meeting the associated challenges. The desirable traits of such change efforts include awareness and acceptance of the need for change, foresight, team building aiming at the growth of people (Frandsen, 2014). For example, if the management recognizes and acknowledges the need for periodical retraining of the new employees in the interaction with the passengers, and arrange provision for this, the crew will become efficient in this skill. They will be more
The weakness of Qantas lies in the management and their lack of investment in their employees. The management weakness can be seen in many of the financial and operational issues. Qantas faces several Industrial disputes which the company’s competitors do not experience. These issues affect the interior structure and the external opportunities to gain new customers. This also makes this their biggest
To combat the escalating expenses of enhanced security and diminishing supply demand, employee layoffs and service trimming were the first areas to see cutbacks. This is certainly a competitive industry with new companies surfacing and others failing. The restructuring will definitely influence the airline industry’s inclination concerning the development of both domestic and international service. It has been hard for this industry to keep revenue up and cover all the rising expenses, which makes for an obstruction in growth and prosperity.
Airline Industry is 500 billion dollars, creative and dynamic industry. In early 2001, airline business was going through very rough patch because of economic crisis
British Airways (BA) is a company that encountered several difficulties back in the 1970’s and 1980’s. The poor performances of the organization, was leading the company to failure. BA was offering a service that even though it accomplished the mission of the company, was not providing customer satisfaction. The organization was not taking into consideration the needs of the costumer and was not providing an acceptable customer service experience. “Productivity at BA in the 1970s was strikingly bad, especially in contrast to other leading foreign airlines” (Jick, Peiperl, 2010, p.28). Due to numerous changes, the company increased their revenues and became a respectful and well know organization.
Table of ContentExecutive Summary1I. Introduction2II. Main Body1. History of British Airways22. Current strategic situation….42.1 Internal analysis42.2 External Analysis52.3 SWOT82.4. Current strategy93. Potential Strategic options124. Recommended strategic direction with rationale164.2 Strategy Evaluation175. Identification of critical success factors186. Performance measurement criteria197. Conclusion218. Bilbliography249. References24Executive SummaryThe main aim of this report is to undertake a review and analysis of British Airways. It is UK's leading airlines both at international and domestic level, with its operations spread over 300 destinations across the world. The report starts with a brief description of the company. Then the
Qatar Airways is one of the youngest global airlines but have a high quality of service. It is one of the Qatar state-owned flag carriers. Its headquartered is in Doha, which is the capital of Qatar. The parent Company of Qatar Airways should be the government of Qatar. The airline operates as a hub-and-spoke network, serve all six continents, and link over 150 international destinations. According to the media release “The Qatar Airways Story”, the airway was a small regional carrier when it began to operate in 1994. After the airline re-launched in 1997, it now has become one of the fastest growing airlines through the history. Then, 14 years after Qatar Airways re-launched, it being named Airline of the Year 2011, 2012, and 2015. Nowadays, the airways have become one of the Oneworld members and become one of the leading airlines (1).
first it should be underlined, that in the airline industry, there are two types of buyers (Hartley, 2013). The first type is the individual buyers, who buy tickets for personal or business reasons, related to their own individual well beings. This type of buyers is extremely diverse and there is barely someone who had never bought a ticket, especially in the developed countries. A plane ticked could be purchased directly from the airline company’s ticket offices or from the second group of buyers, e.g. travel agencies and online portals. This buyer group works as a middle man between airlines and flyers. They work with many airline companies to give consumers the best possible flight. Between these two groups there is definitely a large amount of buyers compared to the number of firms. There is low cost shifting between companies because many people choose flights based on where they are going and costs at the time. This is a loyalty to the companies, but not enough high switching costs. Each client needs a lot of important information. They need
The selected business functions that outsource to a third party has become a common practice in the corporate world. The function of logistics is often to outsourced and providing logistics service companies have evolved into providing a vast range of logistics functions including inventory management, transportation services and warehousing services. The companies which provides logistics services on contract to other companies are known as Third Party Logistics Providers ( 3PLs).
Soon afterwards, UPS disbursed packages nationwide and began to increase their international services (Rodrigue, n.d.).