Logistics Industry and Corporate Social Responsibility Reporting A closer look at involvement of UPS, FedEx and DHL on "Sustainable Development" issues

2979 WordsMay 10, 200412 Pages
The logistics industry has received globally, a lot of publicity regarding the industry's attitudes on, and actions in, corporate responsibility issues. The different stakeholder groups are interested in the logistics industry's ways of action concerning these issues. The logistics industry has had to react to these new kinds of demands and questions from the stakeholders. The aim of this paper is to present the current situation on the logistics industry's level of activity on CSR, through investigating the world's leading players UPS, FedEx and DHL and their attitudes to CSR reporting. The empirical study is conducted by gathering information from the named companies' annual reports, possible environmental and social impact reports,…show more content…
These decisions should be aligned with their corporate strategy and also should bring a positive return to the company. He approaches the argument from a (strictly speaking) "business case" point of view. For the consumer markets where the exposure to public is high, reputation and brand is important. Reinhardt (1998 p.47) ties the success of an environmental product differentiation strategy to three basic prerequisites: The business must: find, or create, a willingness among customers to pay for environmental quality establish credible information about the environmental attributes of its products ensure that its innovation is defensible against imitation by competitors. However, he suggests that in industrial products and services (such as the logistics industry) consideration of brand and image tend to be smaller, but cost plays a major role during the selection of suppliers and service providers. To be able to establish the exact bottom line effect of such product differentiation decisions we need to calculate the cost of investment and the return of the actions taken. In consumer markets, the former is much easier to calculate, while the latter is quite difficult to establish due to changing trends in consumer behavior and the investment's effect on image and reputation which are assumed to effect the company's future cash flow positively (but not how much exactly). There is a

More about Logistics Industry and Corporate Social Responsibility Reporting A closer look at involvement of UPS, FedEx and DHL on "Sustainable Development" issues

Open Document