Logistics Management

19517 Words79 Pages
Introduction
The competitive drivers of the 21st century are time and service (responsiveness and flexibility). The notions of stabilizing flow and reducing variations are no longer competitive practices. More to point, three forces separately and in combination are driving today’s companies deeper and deeper into a territory that most of the executive and managers find frighteningly unfamiliar. These forces are the 3 C’s, customer, competition and change.
Customers: - Seller no longer has upper hand whereas customers do. A customer now tells the supplier what they want, when they want it, how they want it and what they will pay.
Competition: - It used to be simple the company that could get the market with an acceptable product and
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It was used mainly in military parlance referring to the massive exercise of planning for and mobilizing of resources- men, weapons, materials from food to medicines, etc., from various parts of the world to battlefields.
From being a military tool, it has been slowly imbibed by the business empires to effectively manage their production and distribution requirements. A contemporary definition of logistics explains it as " the process of planning, implementing and controlling efficient and cost-effective flow of materials and information from point of origin to point of consumption for the purpose of conforming to customer ' s requirements"
In simple words logistics Means "Movement" It is concerned with getting goods and Services where they are required when they are required. Logistics involves the integration of information, transportation, inventory, warehousing, material handling, and packaging and so on. When inventory is correctly positioned to facilitate sales, logistics adds value to the product. It is mainly concerned with optimizing flows within the organization. It is essentially planning orientation and framework that seeks to create a single plan for the flow of product and information through the business.
Logistics means different things to different people. Each individual may define it the way he has interest on the concerned issue. Just as the popular quote "the beauty is what the person sees or perceives in
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