Logistics: Management and Supply Chain

1566 Words7 Pages
Minor Logistics
Operations
Presentatie titel
MIRBSLM114OP
N.J. Osentoski-Monsma & A. Nielsen-de Vries
Lecturers Logistics
Room D2.173 osenj@hr.nl / vriad@hr.nl

Rotterdam, 00 januari 2007

6-1

Corporate strategy

Business strategy

Operations Strategy
Mission
Objectives
(cost, quality, flexibility, delivery)

Functional strategies in marketing, finance, engineering, human resources, and information systems

Strategic Decisions (process, quality system, capacity, and inventory)
Distinctive
Competence

Consistent pattern of decisions

Operations Strategy Process
(Figure 2.1)

2-2

Course organization

Logistics

Semester 1
Block 1

Year 1

Block 2

Projects & Junior
Enterprise
…show more content…
Definitions of Operations Management and Supply Chains
Decisions at Pizza U.S.A.
Operations Decisions - A Framework with Contingencies
Cross-Functional Decision Making
Operations as a Process
Contemporary Operations Themes

1-25

Chapter 2 Outline









McDonald’s Operations Strategy
Operations Strategy Model
Emphasis on Operations Objectives
Linking Strategies: Strategic Decisions
Competitive Advantage Through Operations
Global Scope of Operations and Supply Chains
Supply Chain Strategy
Environmental and Sustainable Operations

2-27

Operations Strategy
“A consistent pattern of business decisions for operations and the associated supply chain …

… that are linked to the business strategy and other functional strategies, leading to a competitive advantage for the firm.”

2-28

McDonald’s Operations Strategy
• Mission: fast product/service, consistent quality, low cost, clean/friendly environment
• Operations Objectives: cost, quality, service

• Strategic
Get Access