Logo Designs: Faulty When Ugly Essay

The speaker’s use of strong logos are evident throughout his talk. To begin, the speaker

In the movie “Dead Poets Society” they showed examples that appeal using logos.To start,they said “words and ideas can change the world”. This is shown when everyone finds out about the Dead Poets Society .The principal and the parents thought it was insane, but the students thought it was so cool because the idea that the members in the Dead Poets Society were so different than everyone else the adults were terrified because they didn’t know what to do.The idea of them being different than the other students was unacceptable to the adults so they changed the rules and the fired Mr.keating so that they couldn’t be different.To conclude,one idea can change a lot for themselves or the people around them.

Logos is used for logical reasons to connect to the readers, its opening the citizens eyes to

Differentiation, symbolism and easy to remember are the requirements to be met by a good logo design. In addition to adapting to different uses, such as in black and white, dark background, small or promotional applications.

Society has always used symbols to communicate. Caveman used drawings(symbols) to communicate and document their lives. Today we use symbols in our everyday lives. Company logos are just one kind of symbol that we see every day. These logos become so familiar that we don’t even need a name to know what company the logo or symbol stands. Two Sociologists wo developed this theory are Charles Horton Cooley and George Herbert Mead. The definition of symbolic interactionism by our book is that symbols-things to which we attach meaning. ( J. Henslin). Four such examples of symbols or logos that I have chosen were chosen for different reasons. Two logos are brand names of the item themselves and not the correct terminology of the item. The other two are logos that are so familiar across the world that anyone would know the company they stand for.

I believe that many companies use logos as a way of advertisement as this automatically establishes a type of brand recognition and on the spot advertising with little to no money actually being put into ads, television commercials, etc. Take for instance the McDonald’s logo. Worldwide, the population recognizes the golden arches as a brand for the company and the food it produces. It is used in such a way that when an individual sees it, they know right away that it is associated with McDonald’s, as the red box and golden arches are one of a kind and many people are introduced to the brand as a child through the “Happy Meals” that they offer instantly establishing a connection that seems to take a foothold across time from childhood to adulthood.

Logos appeals to the logical side, provides reason as well as logic to the reader. While there are no logical colors or shapes but there is text as well as photos to explain logos. The MacDonald Funeral Home website provides the reader with logical views of the website explaining that they offer affordable prices to all families. An individual may be more prone to use the MacDonald funeral home over other funeral homes because of the lower price. The MacDonald funeral home has a photo explaining that they are not just funeral directors, but that they are experts are transforming an individual's

Logo PowerPoint – ICT used in order to put the resource together, relevant images and activities included in order to meet the aim of the lesson which is for learners to share their experience of logos and to gain a full rounded knowledge of why they are used and to produce a logo from a company that they are aware of and share any interesting facts about why it has been chosen.

The logos appeal is the most important element of a website or written work because it conveys the speaker’s main ideas to the reader. On a website, the home page is vital to not only the person’s experience on the site, but also the overall

Because of all of the reported labor laws that the Gap factories violate, this is going to reflect on them for quite some time especially since the company has failed inspections as recent as 2005. Although the image may not be completely clean, the revenue this product has created for the Gap is unmatched, with the Product RED t-shirt being the best selling item in the company's thirty-five year history. From the company's point of view I believe the decision to join a partnership with Product RED was for a dual purpose; to spit-shine the company's image, and also improve the company's revenues and profits.

I had to change my logo in portfolio because the logo was too simple it didn’t have any text. Therefore, I changed my logo. I believe that logo is the most important because it stands out; logo can be understood by all without much confusion. Good logo would be unique and understandable. A great logo speaks directly to your target audience. Also, people are more responsive to visual image than

Logos: Logos is the appeal to logics. Logos is one of the many ways used to

Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other

In communicating, advertisers have a thought to share with their audiences. The exact thought or message can only be shared if oneness of thought is achieved. The difficulty is that thought cannot simply be picked up and placed in another person 's head. Thus, a communicator must select some symbols or sign that both sender and receiver can understand the same thing. Businesses, groups and individuals use trademarks, logos and symbols to generate brand awareness in public forums. It will easier for people to recognize a product, business or individual by simply associating them with their trademark.

There are many strategies that graphic designers and marketing directors use to create a logo for a company in order to form a brand. One logo strategy is to create an image that is familiar to individuals even if it’s an image that has never been seen before. Subjective familiarity is the “perception or feeling of familiarity, whether or not it is based on previous exposure” (Henderson and Cote 17). A critical finding in logo strategy is that cultures are homogenous in their response to design. “Gestalt psychology suggests that “good design is determined by culturally held beliefs” (Henderson and Cote 18). It may be difficult for an individual from an outside culture to understand a specific design. In one culture, the meaning of a sign can be completely opposite of the culture in which it is used, i.e. the use of the thumbs up signal.