Long Island Marketing Essay

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Social media gives you the amazing potential of finding your target market and sell directly to them in a mutually satisfying relationship. Social media is also a great place to watch and learn from your competition and your industry.

Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example:

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Considering 4 elements of the marketing mix and the case discussion of the general trends in the industry, it seems that MCB is experiencing problem with place and determining its target market. The case provides many examples of the company's difficulties in gaining more retail locations, maintaining sufficient inventory level, and, the most important, improper positioning of its product, which impeded the MCB to reach its potential customers.

There are many factors that contribute to a company’s success. The two main factors that will be highlighted in this content are promotional and advertising strategies. Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the public. “Promotional strategy objectives vary among organizations. Some use promotion to expand their markets, and others use it to defend their current positions (Boone, L. E., & Kurtz, D. L.).” Promotion is one of the key elements of the marketing mix, and compacts with any one or two way communication that occurs with the consumer. Once you’ve acknowledged your target market, you’ll have a good idea of the best way to grasp your customers, but most

There’s no value in creating compelling, quality content if it’s never actually seen by your target market, so what are you waiting for? Crafting the perfect balance between personal content promotion and sharing interesting, industry-related content is a vital for any brand looking for success on social media.

Social Media has changed the communication setting for all marketers. “Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of people” (moz.com). An involved audience is one of the greatest resources a brand can have. There

NBB is trying to expand its brand even more throughout the nation. It is important to be aggressive in order to be competitive and remain well known in their industry. Diversification is the direction that involves internal strengths and external threats (Ferrell and Hartline, 2014.) This is a trying time for many companies. They have many different things that are developing within their company, and are willing to offer to the public. Although, there are other external factors that are trying to affect the continued growth of a company. It is important to implement many different marketing strategies throughout these times in order to overcome the external factors that may be difficult. The turnaround period involves internal weaknesses and new external opportunities (Ferrell and Hartline, 2014.)

Social media is a necessary component for businesses in order to expand their market. By using the right social media tactics it will bring company enormous benefits. Not all companies can find the right platforms or method at the first time, but when use it more frequently, you will find the best way to market the company. I believe social media will be more advanced in the future and it will become a main tool for businesses to

He would have to change some of his ideas, for example he has to start by making his employees experience the brand the product that they offer so they can recommend it to the buyers. Another of my recommendations is that they should consider in taking customers and ask what they like and what they want to see and experience. In marketing, customer experience is a critical factor to success. It seems that Marty truly understands what Hunks bikes means, he has the right idea to bring the company back. Gordon should consider in letting Marty get the right team he needs by hiring passionate people that know and understand the quality of product they are selling, which in this case is Hunks motorcycles and this would result in good things for the

Social media has the power to strengthen awareness and trust between a brand and its target audience. By creating content that is both engaging and interactive allows brands to strengthen the relationships with their audience and gain a deeper understanding about their wants and needs.

Recommend and justify a marketing strategy that Andy might use to increase sales at AHC

If you look at numerous content marketing efforts of different competitors, you will get inspiration tips that you should utilize to plan a reliable strategy.