Long Ridge Gliding Club Case Study

The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B.

With your permission, I would like to start my investigation by doing an in-depth interview with you. As the founder, owner, and head coach of the club for forty years, your knowledge and experience will be crucial in creating and implementing new and updated methods that will be practical and realistic. I would also like to interview the president of the club, Tracey Matovich, past president, Carolyn Doherty, and treasurer, Wendy Petersmeyer. Their experience in club procedures and financials will be beneficial in coming up with a feasible report. However, I will need to secure permission for an interview from these individuals, so their involvement is not

Over 35 years ago, Rollin King and Herb Kelleher decided to create a different type of airline. They began with the simple notion: If you get your passengers to their destinations when they want to get there, on time and at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. They were right (Southwest Airlines, 2004)!

Today’s consumers are constantly trying to judge the quality of products. But what is quality? How and by whom is quality determined? Some would say the designer creates specifications, which in turn dictate the quality of a product. That quality is also based on the acceptable value of a part within a whole product.

there are willing to help from the workers down to the kids who apart of the club

Saluto, "the club had a lot of members and was very senior heavy." The disproportionate amount of seniors -- the Class of 2014 at the time -- resulted in the club losing a significant number of members last year. A key issue for the advisors and club members is re-building the club and recruiting underclassmen.

Consumers are guaranteed to receive products and services that do not provide any harm to them. For products, the quality of products has to be acceptable, fit for the purposes, match with the sample, description and demonstration. More importantly, the products and services have to be matched and fit as what the staff said.

All of the club members put in countless hours of time teaching fly tying, casting, and volunteering at events. Stu Heller and Gus Link were among the most dedicated volunteers and Heller is now a fly fishing guide in our area.

One way, I would like to propose, is allowing a current member to bring a guest to the club at a more reasonable cost. One suggestion would be to lower the fee to $5 a day instead of $10 with a minimum number

One solution for the problem is to have an entry fee for every student that wants to be a part of the club. These fees will only be a couple of dollars at the beginning of each quarter. The money that you pay will be used for many things. One thing that they can be used for is to buy supplies. Those supplies can be anything

fares to establish profitability and loyalty. However, they are not always the cheapest, so their

United Airlines used questionnaires to classify their potential customers by their motivations and identified nine motivational segment profiles which are: global executives, schedule optimizers, corporate troopers, mile accumulators, reluctant travelers, tour takers, quality vacationers, travel seekers, and frugal flyers (The Times 100, 2003, p. 2). The reasons why travelers choose to fly United varies. For example, some may choose this airline because of price, while others choose it because of their frequent flyer program, schedules, or other services.

possible price; all while having fun doing it, then people would love to fly on their airline. As a

Within the category of services, it applies to different types of customers such as family, solo travellers and business travellers, the key focus of this report is on the upper-class service for business travellers and how it influences business travellers to purchase a flight package from them instead of using their competitors Jet airways, British Airways or Emirates. We can discover the decision-making process and how it operates but it’s important to understand the marketing strategy behind the company that makes it very successful and attracts more business travellers to fly with them.

Quality is never an accident it is always the results of high intention, sincere efforts, intelligent directions and skillful execution, it represents the wise choice of many alternatives.