Long Ridge Gliding Club Case Study

834 Words Nov 24th, 2012 4 Pages
Long Ridge Gliding Club
Long Ridge Gliding Club is a not profit organization which is run by its members. Currently the club has around 150 members who range for novice to the experts. The clubs also offers trial flights to the member of the public and then try to convince them to take up membership. The members have to help each other to get airborne. They also have to help the staff with attending to the casual flyers. Throughout the whole year the essential tasks such as the maintaining the gliders, getting them out of the hangars, towing them to the launch points, staffing the winches, keeping the flying log, bringing back the gliders and providing look out cover is taken on a voluntary basis by the club members. At times when the
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From what can see in the case Long Ridge Gliding Club is offering the services at cheap and reasonable prices. Dependabilityz Dependability is another important factor. The casual flyers have lot of faith on the club as they receive a dependable service. On the other hand the members don't get a flight on some days and just have to help the casual flyers. Flexibility: Flexibility is also very important. Everyone should be flexible enough to adjust to situations. Members wants the gliders readily available for them so that they can fly anytime of the day as per their wish and on the other hand the casual flyers want to fly after paying the charges of flying and enjoy the experience. So the members get to use the facilities of the club anytime they want to, while the casual flyers are one time users. However the club failed to satisfy their club members.
Product quality: Quality of a product is something which is looked very closely by the customers. But here in this case product quality is related to the safety of the gliders. The club provides well maintained gliders and winch machine for both the casual flyers and the members.
Speed: Speed in which the services are offered is also important. The casual flyers would obviously be excited of the experience and expect that they would be attended immediately while the members know they might have to wait for their chance to fly for long. But for the actual service the casual flyers…