Long Tail Theory & Niche Tourism

Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage

EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

Claims that many people are now able to shop products such as e-books, songs and films using their computers while in the comfort of their offices and homes. Similarly, the Online Age has also permitted suppliers to conveniently public auction their products by basically posting advertisements on the particular sites of the on the internet marketplaces. Consequently, this has considerably totally changed and transformed the scope of distant item sales to a point where the consumers may not necessarily know each other during the promoting of products. Sites such as Amazon, Ebay, and Etsy are examples of this type of

Three building blocks complement this: Amazon’s feedback system, recommendation system and its buy/sell system. Its recommendation system accounts for 35% of Amazon’s sales as customers are more inclined to buy a product based on the strength of the reviews of other customers. It also brought repeated purchasers that account for 66% of sales. (Salehnejad, 2012)

As of January 2010, Amazon.com has three times the Internet sales revenue of the runner up, Staples. By offering a large amount of varied categories through its website and other international ones (Amazon.co.uk, Amazon.co.fr, and so on), it has managed to grow to a customer based company with over 30 million people. In addition, the online retail format enables the company to reduce costs of managing inventory (Amazon.com; online bookstore, 2008).

Amazon.com Inc. was initiated by Jeff Bezos in 1994 after realizing the rapid rate at which the internet and websites were growing in popularity among business organizations and individuals. In 1995, the company started operating its website for selling books, videos, compact discs, computer software and computer hardware before being incorporated in1996 as an e-commerce company (Reuters, 2015). Apparently, the company offers may products and services for sale; these products include merchandise for resale products offered by third parties. In this regard the

Information finds signals when trends in data change and help seller act on those real-time signals to create market opportunities. Making recommendations on what the next in demand ebay collectable will be can be highly profitable for sellers. The most important factor for ebay is the speed at which data can be analyzed and recommendations can be made signal a trend before it is over. Ebay estimates that 1,000 new bidders access the online auction site every day, which means 1,000 new opportunities for sellers to market their products. It becomes increasingly important for sellers to get demand forecasts for their products so that opportunities are not missed. This kind of real-time data sets ebay apart from their competition in the online auction

When it comes to a person wanting to choose an outlet that they can use to buy or rent books there are a few key factors that come into play. Chris McMullen gave an insight of how authors get their books to sell. He explains that when it comes to customers wanting to buy a book there are certain actions that need to be taken and can potentially help with online business that sell books. Two key point questions that McMullen asked were, “1. What cause(s) people to buy books? And 2. Who is your specific target audience?” (McMullen, 2013). He explains that if knowing the answers can have a great impact when trying to attract customers. When it comes to shopping online the method that is used more than any other, is the 100 bestseller lists. The reason why this method is used the most is because customers look to see what’s popular and trending.

As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,

Retailers have adapted to the online marketplace out of necessity and opportunity. The great recession placed many retail companies in financial hardship and while some failed, others innovated and became some of the largest companies in America such as Amazon. A recent trend is consumers are buying more products online than ever before. As a consumer, I enjoy shopping in the convenience of my home and having the items delivered to my doorstep in 48 hours or less. Global internet access continues to increase, with mobile devices and affordable internet for the home, consumers will continue to shift and buy products online rather than in retail brick and mortar locations. Online sales in the United States have increased over 250% in the last ten years, accomplishing $250.0 billion in 2012 (Tehrani, 2014). Therefore, Amazon is in a solid market position to capitalize on the future trends and booming ecommerce

Amazon is a company that sells many open product categories online by allowing customers to take the time to search and shop through the product offerings. Many product categories that are offered on Amazon may include device accessories, kindle devices, beauty, books, electronics, health & personal care, etc. The foremost product category that can offer the greatest advantage compared with a retail store chain is most definitely the books category. Reason to this is that the company has expanded the customer’s online shopping experience by offering such a wide range of physical and electronic books, depending on the preference of the customers. They are able to search for the top-rated selling

Amazon operates using a web-based platform to sell books.  The web-based model targets a global market, has reduced overhead costs and a shorter operating cycle as compared to brick and mortar businesses such as Barnes & Noble and Borders. Amazon’s online model has a superior inventory

Amazon.com, Inc. is the leading online retailer of books. The ¡§Earth¡¦s Biggest Bookstore¡¨ opened its virtual doors in July 1995 with a mission to use the Internet to transform book buying into the fastest, easiest, and most enjoyable shopping experience possible1. Amazon still holds their commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience in high regard today and it is now one of the most widely known, used and cited commerce sites on the World Wide Web (WWW).

BibliographyAlegre, P. (NO DATE) Space Tourism Business Model. Retrieved 18 July 2008, fromhttp://www.geocities.com/innovating_competitively/aerospace/Virgin-Galactic.pdfBexley (NO DATE) Customer Focus Strategy. Retrieved 22 July 2008, fromhttp://www.bexley.gov.uk/contact/customerfocus/customersfirst_strategy.pdfBusinessTown (NO DATE) Customer-Focused Selling. Retrieved 22 July 2008, fromhttp://www.businesstown.com/sales/face-customer.aspCarolina Newswire (2006) To Sell More, Avoid Cognitive Dis