Long Term Career Goal

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My long-term career goal is to start my own business that provides marketing research data and marketing strategies to minority owned small businesses beginning in Philadelphia. Typically, minority-owned companies do not have the resources or finances to perform in-depth analysis on their consumer and develop advanced marketing strategies for their companies. By providing this data analytic service I hope to grow the profitability of each company while also strengthening their core consume base. I choose to focus on minority owned businesses to bring more economic opportunities to communities in Philadelphia that are typically overlooked or forgotten. Prior to opening my own business, I require experience in the field of Marketing Research specifically within Consumer Goods. By obtaining a position as Marketing Research Manager at a top firm (similar to Ipsos or Nielsen), I will gain experience in not only data analysis and research techniques but also a more in-depth view into how larger companies leverage marketing research data to strengthen their companies. Experience in the Consumer Goods industry, will give me the flexibility to…show more content…
During the Explore Wharton Diversity weekend, I had the opportunity to sit in an Entrepreneurial Marketing (MKTG741) course with Prof. Leonard Lodish, related entrepreneurial courses will assist me in developing my own business strategy and will give me insight into how small businesses create their marketing strategies. Ultimately allowing me to better position my company to help serve those small businesses in the future. I also look to obtain a leadership role in the Entrepreneurship Club; this leadership position will help me develop the managerial skillset I require to run my own business outside the classroom. I will also have the opportunity to help many of my peers drive their companies
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