preview

Longevity Healthcare Systems, Inc Case Analysis

Better Essays

I. STATEMENT OF THE PROBLEM Longevity Healthcare Systems, Inc is an institution that provides services such as basic (nursing home) health care, rehabilitation therapy, Alzheimer’s care, institutional pharmacy services, sub-acute care and home health care. Longevity has four health care areas; Nursing Care, Subacute care, Rehabilitation services and Institutional pharmacy. The business emerged when Kathryn Hamilton, in 1972, was searching for a nursing home for her mother. Kathryn together with her husband leased a small, outdated 40-bed hospital in a nearby suburb and converted it into along term care facility. By 1979, Longevity was incorporated and Kathryn became the President. For the past years, they've built and acquire nursing …show more content…

With the favorable population demographic trends which are continually increasing up to 2010, acquiring the five nursing homes with a total of 450 beds in South Bend, Indiana for $5,000,000 is an attractive opportunity to geographically diversify Longevity Healthcare Systems Incorporated. Sub-acute care was viewed as an attractive marketing opportunity because of the profit margins. With this, Longevity could expand its business by converting and upgrading part of an 80-bed nursing home facility to a sub-acute care. Alternative #3: Acquisition of an institutional pharmacy in Toledo The marketing opportunity in Toledo, Ohio offers an institutional pharmacy serving 15 nursing homes with 700 beds. Its profitability is quite high with an average profit margin of 12.5 percent over the past five years. The reported approximate annual revenue is $1, 450 per bed. New health care reforms could also hamper this possibility. As the next year is foreseen to be focused on control costs and universal access to a quality health care, long term care providers as well as international pharmacies are greatly affected. President Clinton’s Health Security Act called for the addition of prescription drug coverage to the Medicare program. This would decrease prices of the prescription drugs by regulation of pharmaceutical manufacturers. Most nursing homes in Toledo cater to Medicare

Get Access