Longhorn Network Case Study

In his article “The Shame of College Sports,” Taylor Branch (2011) describes how universities are focused on advancing and receiving money from major athletics and having star athletes, but how the universities are not caring for the “student athlete.” The National Collegiate Athletic Association (NCAA) has made college sports into an unmerited business. However, as years progress more athletes are getting smart and are taking the NCAA to court. The more students that challenges the rules by the NCAA and take them to court, the secrets and undermining values of the NCAA come out and the closer the NCAA comes to an end.

The NCAA is an easy organization to make fun of. The governing body of college sports loves to wield its hammer of justice in the most uninformed, one-sided way as possible. That is true, although, sometimes we forget about the difficult terrain it has to navigate.

The latest information it reported to the U.S. Department of Education showed that during the 2011-2012 school year, the university spent $25.8 million on its football team and that football team returned $103.8 million in revenues. One reason that contributed to the extraordinary return on investment was a 20-year, $300 million contract signed with ESPN in 2011 to create the Longhorn Network, which is a new telecasting arm for all Texas sports. Another factor was licensing royalties Texas earned for selling its logo and burnt orange color on merchandise, which, for an eighth consecutive year, was the top-selling college merchandise in what is a $4.6 billion industry nationwide.

Today, African American athletes play a strong and predominant role in the football program at the university however, this was not always the case. Less than fifty years ago, the Ole Miss football program was just as segregated as it had been in its early days. As a whole, the Southeastern Conference of the NCAA was the last to instrgarate black athletes with the current white ones (Paul 297, 284). Of the ten teams in the conference at the time, the University of Mississippi was the last to integrate (Paul 287). This integration of the team took place ten years after the University itself was integrated. Not only did the school refuse to integrate until years after other teams had already done so but,

In the beginning of our great history of Texas Southern University, I’ve come to learn that Texas Southern was known by many other names before it became as we know it today. On September 14, 1927, the Houston Public School Board agreed to fund the creation of two new junior colleges, one for whites and one for African Americans. Houston Colored Junior College first enrollment count in the summer of 1927 was 300 which would dramatically change in the fall semester when the school dropped to just 88 students. The Houston Colored College was established to give African Americans the opportunity to receive a college education. The college progressed and improved so much that it became a member of the Association of Colleges and the Southern Association of Colleges, which is all about the improvement of education in the South through accreditation.

The main question that had been asked was whether Texas should stay apart of the union or leave to be their individual “territory”. Sam Houston’s inauguration in December of 1859 made him “the only man to this day who served as governor of two states” (Gone to Texas, page. 236). He was the governor of Tennessee as well as Texas, which aroused expressions of anger from “ultra-southerners”. According to Sam Houston’s “Demagogical Union Saving Doctrines” (Gone to Texas, pg. 236) Runnels explained how it will evidently cause mass controversy and irreparable blow upon Southerners and their interests at the time. According to the Texas State Library and Archives Commission, “Texas was not far behind”. Sam Houston refused to call the legislature into a special session to consider secession. Many

When looking at NCAA division programs, one will notice different factors that make it that type of division. These factors all have to be considered when an athletic administrator is looking to move their program up or down in divisions. These decisions are crucial to the university because the outcome can have a positive or negative effect on more than just the athletic staff. One thing an administrator needs to look at is the athletic competition for that university. This is important, because you want to be able to compete at that type of level. You don’t want to waste time and money on a team that can’t compete at the division’s level. Another factor you have to look at is the amount of people. This is important because you need the right amount of staff and people in general to help the program function, whether that be coaches, game-day operators, or fans bringing in revenue. Money is another factor; without money the program won’t survive. Without money, the programs won’t have the means to succeed.

This is one area that is frequently disputed. Occasionally, when a small conference school has a remarkable season, but lose in their conference tournament, that school will bump a major or mid-major school from consideration.

Texas A&M and the University of Missouri were members of the Big 12 conference before joining the SEC in 2012.

SportsBusiness Daily has reported the Big 12 has verbally agreed to a new contract with ESPN and FOX for its first-tier rights for $2.6 billion

The college football market is an inelastic market. It seems that no matter how high prices get for tickets or how high prices get to just wear their logo on their clothes, people will always pay the price. Although there are different ways to buy tickets or clothes, the market is still inelastic. Consumers want to be able to buy things for cheaper so they will look at different ways to purchase the tickets or merchandise. Even though they might not purchase these things through the program, the program is still the original supplier of these goods.

SMU became the University of the death penalty because they were cheating and using money to get top high school football athletes. That is against the rules of the NCAA for a short period of time they have gotten away with it but finally got caught when former football players came out and speak on the matter to the media. Which they made it public and the NCAA had to take charge and punish SMU for their actions. Which lead to the death penalty and for future football athletes they had to suffer from the death penalty. Overall, the players did not have to take the money but most did and it cost scholarships, being ban from bowl games, and no home games in 1987.

As major conferences have made themselves comfortable in the 12 plus member format hosting a football championship game, the Big XII finds itself as the odd “major conference” out

The networking of the system is recommended after a system study and the fact that there has been a 100% expansion of the demand for the system- from 5 to 50 have been noted. It is also shown that as of now there are machines that are stand alone with windows 7 operating system. The task is to provide a network connectivity that would provide direct connections between the employees, and be centralized in the operation. This essentially requires the creation of a network. This means that all the computers must be installed with a network card and this would be the case with windows 7. The question then comes is if there must be windows networking or use other protocols. We can also partly use the most modern practical solutions.

Southwestern University: F The recent success of Southwestern University’s football program is causing SWU’s president, Joel Wisner, more problems than he faced during the team’s losing era in the early 1990s. For one thing, increasing game-day attendance is squeezing the town of Stephenville, Texas and the campus. Complaints are arising over parking, seating, concession prices, and even a shortage of programs at some games. Dr. Wisner, once again, turns to his stadium manager, Hank Maddux. This time, he needs a guaranteed revenue stream to help fuel the stadium expansion. One source of income could easily be the high-profit game programs. Selling for $6 each, programs are a tricky business. Under substantial pressure from