Longhorn's Value Chain Analysis

K9 Fitness’s position in the value chain would be the retailer. Since the company wouldn’t be making or selling any goods, it wouldn’t fall under the supplies, manufacturer, or wholesale distributor. The company is a service that customers will pay a monthly fee to use.

Service quality is defined as a comparison of customer expectations with service performance. The organizations with high service quality meet the customer needs and also remain most economical in terms of competition as improved service quality also makes the firm more competitive. High service quality is achieved by knowing operational process through identifying problems in service and defining measures for service performances and outcomes as well as level of customer satisfaction (Suneeta & Koranne, 2014).

The purpose of this paper is to do a value chain analysis of Costco, identify their resources and capabilities, to conduct a SWOT analysis to identify the opportunities in which they are lagging and to form a strategy to move forward using the recourses and capabilities in the direction of utilizing those opportunities.

Food chain industries are starting to realize the significance of service quality and how it affects customers’ satisfaction. Customer dissatisfaction occur all the time whether it is something as simple as getting the wrong order at a fast food chain restaurant or a service complaint at an expensive restaurant. A customer must be the priority of every business around the world because customers are the ones to buy the goods and services (Lesley & Faure, 1992). According to Thompson (2014), everyone working in the food chain industry will have to deal with customer dissatisfaction at some point in their career, how you handle those dissatisfaction makes all the difference.

SNC’s five paragraph order was delivered meek tone which lacked authority and command presence; SNC appeared aloof and distant throughout the brief. SNC’s Situation paragraph included fabricated information contrary to what the evaluator briefed; these omissions caused the squad to not understand the mission. SNC briefed specific, relevant tasks but failed to brief any coordinating instructions beyond “attack begins immediately after this order.” SNC briefed Admin and Logistics as “unchanged since the last order.” SNC’s brief was punctuated with filler words. SNC departed towards the objective without the ammo cans required to complete the mission. During movement to the objective, dispersion was poor; at most times 5 candidates were

Employees must first align their perceptions of service quality to what the customer’s perceptions are (Becker & Wellins 1990). Understanding what drives the customer establishment relationship is important to turning one time customers into loyal

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Aspire & Development – the foundation for our business is our passion to serve, and continuous improvement within a challenging business environment.

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

The core values we wish to provide our people, amongst others, must be those which deliver and provide our team to be driven to make the right decision, the most ethical decision, and by doing so we will uphold our reputation and allow our stakeholders to reap the benefits of their investment, through growth and capital return.

My organization has 90+ years of Property and Casualty insurance experience and has survived and profited through many iterations of technological advances while servicing a demanding customer-based market through traditional interactions. These interactions have always been adequate for the customer’s experience, or their expectations have been met by the insurance industry, my company included. With the successes and innovations from companies like Amazon and Google and the experiences created within those customer interactions, the demands and expectations have grown dramatically. The traditional methods within my organization’s value chain must adapt to endure these expectations. In order to compete profitably, a transition into the

Traditionally, Service quality can be portrayed as the result from client comparison between their assumptions about the service they will use and their insight about the service company. That implies that if the insight recognitions would be higher than the desired the service will be considered as fabulous, if the desires rise to the insight observations the service is viewed as great and if the desires are not met the service will be viewed as awful. For a service to be considered as good the organisation is required for making customers satisfied and service quality should be associated with customer perceptions and expectations. (Carlsson, 2010)

Customer service is very important element in hospitality industry. A good restaurant or a good hotel always have an excellent service first. Hotels and restaurants put added value in their products and service make guest love it. Some hotels give guest drink when they arrived or prepare small birthday gifts to their loyalty guests. But sometimes hotels spend lots of money to added value of customers’ experience but customers still don’t like their service. So, what’s happening? Hotels gave service and improved service are not customers needed or most needed. That’s the gap between you and your customer. “You know your hotel inside out, but do you ever see it through your guests' eyes? In many cases, there is a disconnect between what hoteliers think

Another point of view is to take a look at the value chain analysis which helps to identify the most valuable activities of a firm. Wheelen, Hunger, Hoffman, & Bamford (2014). In the case of Electrolux, it would appear that they provide considerable value to the appliance market however; the struggle (as previously mentioned) has been breaking into emerging markets in this case, China. With considerable middle class growth in China, the standard of living is rising exponentially; therefore, a large number of new households will be able to invest in appliances and other household products. The second point in the value chain analysis begs the question of rarity or more succinctly, can resources be acquired by one or limited organizations. Resources which are rare and valuable can provide a temporary competitive advantage. Conversely, when more than a few companies posses the same resource or utilize the same capability, this can lead to competitive parity. Wheelen et al (2014) Therefore, one must ask several questions in order to find rare resources. For example; how many companies own a resource or can perform capability in the same way as Electrolux? And, can a resource be easily bought in the market by rival companies? In the case of Electrolux the rareness component is nonexistent because other companies e.g., LG Electronics, Whirlpool and Haier already have a stronghold in the global market with similar products. Furthermore, China has been known to

Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success. Perceived quality of a product or a service is becoming one of the major competitive factors in the business world and has led to the innovation of the ‘Quality Era’ (Peeler, 1996). In simple words, the comparison of customer expectations with service performance is service quality. On the other hand, customer satisfaction is defined as a pleasurable fulfilment response toward a good, service, benefit, or reward (Oliver, 1997). Both of these