Looking At Twitter Accounts And Benchmarks The Competition Essay

1271 WordsJul 9, 20156 Pages
#2: Look at Twitter Accounts and benchmarks the competition The second largest social media platform with more than 330 million daily active users- Twitter have great channels to influence your brand globally. On Twitter, to keep a track of your business competitors overall following you need a report of their daily activities, and their engagement rate. In reality Twitter’s analytics platform therefor still fairly new, and doesn’t provide much to compare to contestants as of yet, but there are many free and paid Twitter monitoring and managing tools to help you out. I personally like to use tools of TweetBordPro to get this data out for my Twitter account. If you’re analyzing a company’s Twitter page site, here are a few concerns to response to acquire understanding of their actions: How many fans and followers do they have? How many Twitter accounts are they following? A good rule of thumb: Having a Twitter account over 50,000 followers, that’s following over 500 users probably has more influence than a Twitter account over 50,000 followers, that’s following Over 49,000 users, except they bought followers. What do they tweet about? Are they mostly mirroring their Twitter content, or is their content unique to the channel? Are their posts mostly internal, external or a mix of both? How many favorites/responds/retweets do they average per article? Does one wedding stick out within the others? Have they created lists? What type of hashtags they use? Do they run any

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