Loot Crate Case

Entertainmentnow.com is an international Internet retail Website offering an array of books, music, videos, DVDs, toys, and small electronics. The company has historically marketed and sold to individual consumers, but has recently expanded their market to serve corporate and institutional customers as well. The company purchases products from vendors, holds the products in inventory, and then fulfills customer orders directly. This business model is similar to Amazon.com’s, making them one of the company’s main competitors.

When we see a commercial on our T.V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, “Once you get it, you won’t be able to live without it.” By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad “Bounty Big Spills” the bold statement and exaggerated visuals are created to

about them later on; they use every a lot of e­marketing as well as promotional distribution as

The media industries have a suggestive and coercive power on society, embodied within the artifacts, images, and brands we consume. As these industries diversify, so do the products and the avenues in which they are offered. Synergy allows corporations the power to maximize advertising through a variety of cross-market promotional mechanisms, proliferating their products or logos exponentially. Initially, this essay requires an explanation of the use of synergy and cross-market advertising. Subsequently, I will illustrate how television shows such as Nickelodeon’s SpongeBob

Advertising is all around us. Companies of all sorts rely heavily on internet, television, print, and various other types of media outlets as means to reach their audience. Advertising aims to bring in more customers and thereby, more profit. All of this is complicated by the fact that, out of the vast number of products and services available, companies want to prove that theirs are the best. From this is born the tricky and unique language of advertising. In their respective articles, With These Words, I Can Sell You Anything and The Language of Advertising, both William Lutz and Charles A. O’Neill discuss popular ploys used by marketing advertisers to rope in the most customers. Lutz takes a

As far as promotions go the television advertisement was effective in getting my attention. However this commercial was more

YouTube’s broadened scope presents some corporate use for those businesses with video-worthy content and the desire to share

time, work, and detail go into these commercials to get the most out of them. Some companies spend millions of dollars producing their commercials. The companies try to persuade people to buy their product. Some companies commercials have more effectiveness than others, thought almost all get more attention after. Companies work really hard producing these commercials, and making them perfect for people to watch so they can persuade them to buy their product.

The team had to stay within a budget and this meant that funds had to be spent in the most optimized way, leading to some options being taken off of the table, such as the very expensive TV ads that could not be developed (pg 3)

With the influence of online websites and social media, marketers are able to endorse their creation

With characters representing users wearing the jeans, Zwinktopia is able to offer a personalized experience that Facebook and YouTube cannot. Also, the message could be lost with platforms like Facebook and YouTube, as their audiences span a large range of consumer age groups. Consumers on YouTube have to make a conscious decision to watch the video commercials; Facebook users would have to read about the product and install widgets in order to provide the viral effect. With Zwinktopia, the message and the brand are integrated into the experience.

Attracting advertisers was difficult, and program integration prevalent in LA (program characters often promoted things). Direct response commercials were common with phone # displayed for kids to call, which was debated by the executive team.

Also, the advancements on this stage are as a rule in a condition of concordance with the substance of the video requested, this is another purpose of interest YouTube brings for marketing experts. Certain advancements are given certain recordings since the substance is appropriate. Uncommon open entryways, for instance, supporting a video is in like manner possible on YouTube, "for case, a customer who chase down a YouTube video on canine planning may be given a bolstered video from a pooch toy association in results close by various recordings." YouTube furthermore engage distributers to secure money through its YouTube Partner Program.

Just like it is told in the case, word of mouth is the most classical marketing tool for direct selling. But the company took a risk and get in the TV advertising business, which had great conclusions for them. So I believe that they should definitely keep going with TV ads since the

Bob Reiss developed a market strategy based on his experience and knowledge of the industry. He was solely able to put together a team to go to market and compete with the major players in the industry. Reiss was able to accomplish this with virtually no overhead and one secretary. This case represents a true entrepreneurial approach to developing a niche that can serve as an example for any aspiring entrepreneur. This overview provides an insight to how Reiss was able to effectively make his TV Guide trivia game a success.