Loreal Market Entry Strategy India & China

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A Report on L’Oreal’s business and entry strategy in India and China Indian Institute of Foreign Trade, New Delhi Submitted to : Dr Gautam Dutta Submitted by : Group 6 (Section B) Acknowledgement This report is prepared in subject International Marketing Management studied in third trimester in part time MBA (International Business). This report is prepared under guidance of Dr Gautam Dutta, Indian Institute of Foreign Trade, New Delhi. Presented by (Group-6): 1. Aditya Sharma (54) 2. Gordhan Meghwal (106) 3. Harmeet Singh (71) 4. Ranjth Kumar (87) 5. Satendra Singh (93) Table of Contents 1. Abstract: 4 2. Introduction 4 3. The…show more content…
6.3. Luxury products The prestigious brands of the Luxury Products Division offer consumers top of the range products. Clients of selective retail outlets (department stores, perfumeries, travel retail outlets, and the brands own boutiques) receive personalized advice at the point of sale, enabling them to choose the products best suited to their needs. Lancôme, Helena Rubinstein, Biotherm, Shu uemura and Kiehl’s offer premium products known for their innovation, performance and quality. The Luxury Products division houses also some of the world's top perfume brands: Giorgio Armani, Ralph Lauren, Cacharel, Paloma Picasso and Guy Laroche. 6.4. Active cosmetics The Active Cosmetics Department designs and markets dermo cosmetic skin care products that are sold in pharmacies and specialist retailers. These products offer consumers proven safety and effectiveness supported by advice from pharmacists and dermatologists. The Department’s three brands, Vichy, La Roche Posay and Innéov, offer skin care, sun care, and hair care and make-up products. Consumer products L’Oreal Professional products Active cosmetics department Vichy Maybelline New York, L’Oreal Paris, Garnier. L’Oreal Profesionnel 6. Corporate Strategies True enough, it’s tough to succeed in a demanding economy. It takes breakthrough innovation, breakneck speed, and naturally, the very best

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