L’oreal’s Way to Success in the European Haircare Products Industry

L’Oreal is a French cosmetics and beauty company. It is the world’s largest cosmetics company. The company was formed in 1909 by Eugene Schueller, a young French chemist. It has developed activities in the field of cosmetics, concentrating on hair colour, skin care, sun protection, make-up, perfumes and hair care, the company is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United

L'Oréal has developed a winning innovative formula, a growing portfolio of international brands that has helped a normal French company to become an international brand .Within moments the company sold more than 85 products worldwide from hair care to perfumes, from skin care to cosmetics.

Innovation: In such a mature and competitive industry, continuous innovation is crucial to the success of the company as it gives a unique selling point that rivals do not have. Both product and process innovation are Nike’s

According to the situation mentioned above, L’Oreal’s strategy will lead them suffer from few of the challenges. There are three main challenges discussed in this report. Firstly, the acquired companies now work without their founders. Secondly, manage L’Oreal’s portfolio of products. Thirdly, it is hardly to manage lots of brands. Finally, it might have a problem about customer loyalty for local companies.

chemicals and start flushing them out of our system”. (Source B). One of these, are a chemical

Increase in the profits above the actual budget can be attributed to 20% increase in sales in 2009. Although Jean’s profits were above the actual budget, French Division’s earnings were much lower than what it could have been, had they budgeted for the actual volume of sales that they ended up selling. We can partly attribute this decrease in earnings to the fact

Research & Development is considered one of the key elements for Nike to maintain its competitive advantage in the

Because L'Oreal had a commitment with the trade that they would keep investing and supporting its brands financially and considering that P&G had a very strong market position in the "masstige" skin care category, long term ROI and profit were forecasted for the following years. It was planned that L'Oreal would gain share and well establish its brand Plenitude.

The last quarter’s profits were on a different scale; however, sales in the three months up to the end of December increased 30% to $74.6bn and the profits of $18bn were up 37%. A fast quarterly growth witnessed since 2012. It is not a small feat for a company of that size.

The Revlon Beauty Company is a global and classic brand. An advertisement found in Glamour Magazine, promotes the sales of Revlon’s well-known nail polish enamel. The ad features a man with a woman’s hands draped over him to promote new nail polish colors. Revlon attempts to convince readers to purchase beauty products, including nail polish, through the use of colorful imagery, diction, and appeals to pathos and ethos; overall the ad is fairly effective at convincing the target audience of women ages 18-40.

Wisson, in Chicago, is an international fragrance company. The company has undergone changes over the last few years, the biggest change being the reorganization, a decision made to cut costs within the company. Valerie Young works in a department responsible for bottle design, packaging, as well as the development of new fragrances for their brands. The department which used to consist of twenty-five, is now a group of ten, which is now a very close knit team. They have formed close bonds and work well as a cohesive unit. Valerie was hired for her expertise with financial and marketing skills. The remainder of the team was comprised of talented individuals; whose focus was the creative function of working with perfumers to create fragrances.

The industry factors that Estee Lauder faces include the threat of substitute and the threat of new entry. Although the cosmetics and skincare market are dense, cosmetics startup are striving due to ease of promoting and selling through social media. In a highly saturated market, Estee Lauder brand can rely on their strong brand name and heritage.

Hidden Champions’ initial success are usually based on production innovation in the niche market. They lead the race and find specific products and become dominant in their market. For example, Apivita produces innovative natural products that provide safe and effective skin care with respect to nature. Their initial success at an early stage was by using scientific knowledge from Nikos’ pharmacy background to create natural cosmetic.

Fear of competing our original L 'oreal products in the market and accordingly their sale force percentage descend.

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to