Lorraine Hansberry No To Racism Essay

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For my project I decided to turn Lorraine Hansberry’s play, A raisin in the Sun into an ad campaign for the “No To Racism” initiative currently going on worldwide. I think Lorraine Hansberry’s play is extremely powerful and intriguing and I think that it can be just as intriguing as an ad campaign, as well as having the added benefit of being able to reach a larger more global audience. Hansberry’s play deals with the effects of racism and one of the major themes of the entire play is the racist views that some people possess, how they affect others, and how to overcome those racial injustices. Worldwide, Racism is still a major issue, while it has improved and drastically diminished over the years, it still exists and plays an unfair and…show more content…

For my project, this is one of the scenes in which I decided to take a snapshot of the scene and turn it into a poster for the No To Racism Campaign. One of the major objectives of the No To Racism campaign is to detect racism and racist views early on in a situation and stop them before they cause any harm. In this scene, Beneatha detects racism almost instantly and I decided to highlight her in this scene because this is the exact message I would like to portray through the ad’s. As soon as people detect racism they should instantly recognize it and move to fight it or stop it.

The next scene which I decided to focus on and turn into another ad is the scene in which Mr. Lindner tells Walter “You just can’t force people to change their hearts, son” (2.3.83). I found this scene to be extremely poignant because to me, this scene epitomizes the views of someone who has racist intentions and has no desires or intentions to change their way of
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Lindner tells the younger family “I want you to believe me when I tell you that race prejudice simply doesn’t enter into it. It is a matter of the people of Clybourne Park believing, rightly or wrongly, as I say, that for the happiness of all concerned that our Negro families are happier when they live in their own communities” (2.3.65).

The last scene I decided to take a snapshot of and turn into another ad is the scene in which Mr. Lindner angrily tells the younger family that “Well – I don’t understand why you people are reacting this way. What do you think you are going to gain by moving into a neighborhood where you just aren’t wanted and where some elements – well – people can get awful worked up when they feel that their whole way of life and everything they’ve ever worked for is threatened” (2.3.80).

I feel that my choice of medium is appropriate because through the ad campaign I am able to take the powerful and poignant message of Hansberry’s play and deliver it to a vast audience in a straightforward and concise way. While Hansberry’s play is a true masterpiece, not everyone chooses to or even has access to, or the ability to see Hansberry’s play or read the screenplay. By conveying the same message as Hansberry’s play through an ad it is now able to reach a significantly larger amount of people because it can be received in so many different ways, on TV, on the internet,
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