Lotus Car Rental

1820 Words Oct 10th, 2013 8 Pages
Lotus Car Rental Alternative Fuel Proposal

COMM/215
September 3, 2013

Lotus Car Rental Alternative Fuel Proposal
Combustion engine vehicles have come a long way, especially since conventional vehicles are reaching upwards of 30 miles per gallon. Conventional vehicles have only grown more reliable over the past few decades, and continue to improve with each passing year. Due to these advancements, many would agree that there is no reason to switch over to new alternative fuel vehicles. However, Lotus Car Rental should add 100 alternative fuel vehicles to its fleet, placing 50 vehicles in Boston, MA and 50 vehicles in Los Angeles, CA. in order to maximize profit.
Alternative Vehicles
There are many types of alternative
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The recommended electric vehicle is the Mitsubishi i-MiEV. The manufacturer 's suggested retail price is $29,125, and it drives for 126 city miles per gallon and 99 highway miles per gallon (Clean Cities, 2013). Re-charging of the battery can take up to eight hours for a full charge, and with a high quality charger the battery can charge up to 80% in 30 minutes (United States Department of Energy, 2013). Recharging locations are mainly located on the east and west coast of the United States.
The recommended hybrid vehicle is the Toyota Prius c. The manufacturer 's suggested retail price is $18,950, and it drives 53 city miles and 46 highway miles per gallon (Clean Cities, 2013). This vehicle is the most similar to the conventional vehicles the company currently owns, and it does not require any special fuel or charging stations or any operational training.
The recommended flex-fuel vehicle is the Ford Focus with a manufacturer 's suggested retail price of $16,200. While this vehicle is utilizing regular gasoline it runs for 27 city miles and 38 highway miles per gallon; however, when it is utilizing E85 the miles per gallon drop to 20 city miles and 28 highway miles per gallon (Clean Cities, 2013). E85 refueling locations are mainly located in the north central United States.
After conducting thorough research, purchasing the Toyota Prius c hybrid vehicle would be most beneficial to Lotus Car Rental, due to its ability to run on

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