Lou Pritchett P G FIX

Wal-Mart evolved from Sam Walton’s purpose for great price and great consumer service. “Mr. Sam,” as he was known, believed in management through service. The principle that true leadership depends on willing service was the standard on which Wal-Mart was built, and drove the choices the business has made for the past 50 years. So much of Wal-Mart’s past is attached to the story of Sam Walton himself, and so much of our future will be deep-rooted in Mr. Sam’s principles. Sam's rivals thought his plan for a thriving business couldn’t be built around low prices and great service. As it happened, the company's achievement went beyond even Sam's hopes. The company went public in 1970, and the profits funded a steady growth of the business. Sam recognized the rapid increase of Wal-Mart not just to the low prices that fascinated consumers, but also to his staff of workers. He depended on them to give customers the great buying experience that would

Wal-Mart’s supply chain is obsessed with cost and is facilitated by a low implied demand uncertainty, their impressive logistics system and their management information systems. Their supply chain is able to respond quickly to fill a wide variety of products to keep merchandise on Wal-Mart’s shelves. Wal-Mart’s level of coordination along the supply chain is excellent; it would

Chapter 8 opens with the question “Is Walmart a good or bad thing for America,” as the author sums up the influence that the corporation has injected and shaped the modern economic structure with worker, consumer, government and competitors. (Lichtenstein 302-03). The United Food and Commercial Workers Union lost critical battles as supermarkets like Kroger, Safeway and local California markets Vons and Ralph locked out employees and forced them to except reductions in wages, health care and pension benefits. (Lichtenstein

The key facts and critical issues in the Wal-Mart Revised Its Marketing Strategy, is that Wal-Mart must do better with their pricing. Wal-Mart is declining sales and reducing profits. If Wal-Mart wants their loyal customer to return, things need to change. Wal-Mart has been ranked the number one non–oil company on the Fortune500 for the past nine years (Huang, Hansen, Anderson 2012). Critical issues are that the CEO is looking at other grocery chains. Wal-Mart promise to keep its everyday low prices. The company is looking to increase its promotion. For example, radio advertising increase, radio messages, and invest more in social media. Some key facts are Wal-Mart competitors are trying to compete. The company has even change their shelf space

Nelson Lichtenstein (2005), a strong unionist, believes that the size of Wal-Mart means they cannot truly stay as a private organisation. By its very existence and competitive success, it rezones cities, determines the real minimum wage, channels capital throughout the world and conducts a kind of international diplomacy with a range of nations.

Another challenge that P&G faces is that, they use a multi-brand strategy, creating new brand names in existing product categories. This allows P&G to dominate a reseller’s shelf space with multi-brands. However, with this multi-brand strategy, one brand could easily affect another through association. A scandal relating to another P&G brand could negatively affect the customer relationships built by another brand with a customer. This is potentially disastrous, because if one or more of P&G’s brands erode significantly, their financial status and market positioning will be adversely affected. (Kuhn, 2012).

Undra, Wal-Mart is an interesting company to choose for this discussion. Consequently, in my opinion, it is probably one the best companies that could have been chosen for this exercise. First, Wal-Mart is a pulverizing competitor in the retail world, with good reason. Honestly, I believe that both economic scope (combining multiple product lines) and scale (one product line) could apply to Wal-Mart. Nevertheless, whenever I see a new Wal-Mart being built next to a Food Lion or Kmart, I feel sorry for them. However, I will be the first to admit that if I stop at a store other than Wal-Mart, my first thought is usually, I wonder if this is cheaper at Wal-Mart. Consequently, Wal-Mart’s massive size allows it to maintain quite a few advantages

Walmart is in the discount retailer industry. This industry started in the 1950s, grew in the 1960s, and matured in the 1970s. With exception to a moderate growth period in the 1990s, the industry had remained stagnant since the 1970s. Today, three major players in the industry are Walmart, Target and Costco. The state of the discount retail industry is best understood through the Porter’s Five Forces analysis.

Wal-Mart was founded in 1962 by Sam Walton in Roger, Arkansas. Wal-Mart has 4,100 stores and clubs in the U.S. and a total of 7,300 unit’s world wide. It employed about 2 million associate’s world wide and approximately 1.4 million in the United States. Wal-Marts average annual total revenue rate was slightly more than 10% for the three years from the fiscal year ending 2006 to the fiscal year ending 2008. They also had a stock split of 100 %; they saw this split 11 times during the periods of 1971 through 1999. They have received numerous awards and were ranked 5th in Fortune magazine’s “Global Most Admired All-Stars” as the third most admired company in America (Wal-Mart, 2008).

In this paper, I have researched to find out how this grant empire has become and remain so successful. I found out that one of the reasons is because it has been able to maintain the goals and standards that its owner, Mr. Sam Walton has built it upon. Even after his death, Wal-Mart continues to expand and grow in other countries. Wal-Mart is considered one of the top ten global companies today. Mr. Walton’s main goal was to sell products at a low price so that people could live a better life. Another reason is because Wal-Mart uses certain market mix strategies such as the four P”. These strategies, price, promotion, product and place.

Wal-Mart Stores, Inc. the World’s largest retailer, has a bullseye on its back in all different directions from supermarkets cutting prices to match Wal-Mart’s price, to Costco leading the warehouse market and online retailer beating out Wal-Mart.com. In addition, 2008 brings an economic slowdown and reduction of feet through the doors of Wal-Mart Stores. Added to this, Wal-Mart has received negative publicity relating to employee compensation and benefits, forcing pricing challenges for suppliers resulting in the loss of U.S. jobs and opening stores putting locally owned retail outlets out-of-business. Wal-Mart has over 6,8001 stores worldwide with a strong internet presence supported by over 66,000 suppliers.

Before launching the Walmart’s production program, Sam Walton knew he is going to create a program for a company that will become the world’s biggest grocer. Sam knew that even though Walmart was known for general merchandise, it had no customer equity on fresh products. Due to this, he decided to go forward only with popular and respected products. In brief, he adopted the tactics of borrowing the popular brands equity and offering it to people.

In this case of Procter and Gamble (P&G) and Wal-Mart’s partnership, the main issue seemed to be caused by a third-part company’s collaboration with Wal-Mart which interfered the healthy partnership between P&G and Wal-Mart, also threatened P&G’s leading position in the diaper market. P&G’s diaper brand – Pampers has been the industrial leader in the relevant segment for years. P&G has been developing a long-established partnership with Wal-Mart based on a just-in-time ordering and delivery system for disposable diapers featured with the electronic-data-interchange system linking Wal-Mart vendors with P&G factories. The result of this collaboration created a win-win situation which let Wal-Mart reduced both

As a large global company, P&G has strengths that have helped them to acquire such a vast market share. The company’s culture, strong product quality, the ability to understand customers, brand equity, and centralized management is at the

Moreover, it was possible to deliver several Wal-Marts on a single tour, because of the special store arrangements. Thus it was possible to save in-bound logistics costs. Vendors were not allowed to provide more than 2.4% of Wal-Marts purchases, making the discount retailer independent and dominating its suppliers. Nevertheless, working with Wal-Mart is very profitable; the purchase of Procter & Gamble's products equals about 10% of their annual revenue. Through developing electronic invoicing and annual strategic business planning packages for the communication with the vendors, it was possible to reduce the inventory costs and to increase sales.