Louis Vuitton And Prada Adverts Compare And Contrast

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

The main aspect of advertising is to ‘get more bang for the buck’, to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition, but what if one area is gaining the benefits slightly different than the others because of their boldness? American and European advertising are very different culturally as well as aesthetically. There has always been a cultural difference in the style of

They try to play sexual emotions in advertisement. They show an attractive woman and a bottle of beer. They try and make it seem that if you drink their product that you can get this type woman. Also they try and use the emotions of the females talking about how a decent looking woman can become very attractive It also seems to draw onto girls that have a lower self esteem. Showing that you will become a much happier person if you are good looking and dressed very sexually, than if you are not the best of looking person.

The color gives a fun an youthful appeal. The heading is a supposed quote from the pup stating, “I enjoy licking faces. And toilets’ -Koji.” This ad also has a slightly medical appeal as it has the medical cross right at the top of the advertisement. This ad appeals to logos in the fact that it is promoting a product that boosts the immunity of your pet because “dogs will put their mouths on anything” and “every dog has his can” so this ad is saying that in order to protect your dog, pick this product, and that you can pin point which food to buy based on the buyer’s dog’s specific needs. This ad also appeals to pathos as it mentions that this food is going to not only be tasty for your dog but also have the healthy ingredients needed in order to protect them, letting the buys know they are making the right choice fro their animal by buying this product.

It’s simple, striking, and exceptionally clever. How is this appealing you ask? Well if you are sophisticated and beautiful woman, you want this product. The simplicity of this ad is what gives it so much character. According to A Meeting of Minds, “Connecting objects through color or space conveys association among the ideas behind the objects” (Dobyns, 321). This ad compares a black stiletto heel, which can be associated with sex appeal, beauty, elegance, and power, to the slim mascara brush. This comparison causes the audience to subliminally associate those desirable traits with the mascara. Due to the exceptional contrast in the picture, the viewer’s eye is not distracted. It immediately focuses on the two objects present the stiletto and the brush. This extreme contrast of black and white can flood the viewer’s mind with a variety of associative polarities such as night and day or good and bad. Because the heel and the mascara are depicted in black gives the notion that black is dark, sexy, provocative, and smooth, which is what a high profile woman wants. She wants to catch attention, be recognized, and lusted after. Hence, a woman viewing this elegant ad will want this product because the simplicity of it will allow her to mind to associate desirable characteristics to the make-up.

Recently, Fenty Beauty released a commercial onto Instagram, Twitter and Youtube. This is the ideal method for displaying the makeup line because commercials have motion, which allows the viewer to see the use of the products in various looks. This advertisement shows a wide variety of people from different cultures and parts of the world. This makes it relatable to almost all people watching it because people automatically connect to advertisements where they see people that they associate with themselves. Therefore, by using this technique people will have a positive image of the brand and are more likely to buy the products. Along with the use of diverse models, there were animations of the products all linking together. By showing models in various shape, skin colour and background, Fenty Beauty focuses on an audience that has been rarely targeted. The audience for the makeup line are people with darker skin tones. The market for this audience was nearly untouched so there was definitely money to be made. This advertisement is also very unique in the way it shows its products. It has an aesthetic feel and makes itself visually appealing by using varying shades of colour, shapes, and camera angles along with upbeat music synced animations keeps the audience engaged. This creative use of visuals make it more appealing to the audience so that they are more likely to buy the product. The visuals show all the products in the product mix. The packaging of the products in the

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

Thesis statement: When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each.

The advertisement, "Catch the Fever," featuring Beyonce Knowles, achieves its purpose to persuade viewers to purchase her signature fragrance through the use of rhetorical strategies. This ad targets a larger audience of women who look up to Beyonce and will want to buy any product she produces. Beyonce uses ethos, logos, and pathos in this ad. Beyonce uses ethos by including herself in the ad, logos by including the phrase “Catch The Fever”, and pathos with the warm colors included in the ad captures Beyonce’s sexy gaze that looks straight at the reader. All of these things are what make the ad work and persuades the audience to buy the product. . The purpose of this ad is to get women to buy the perfume and to ultimately get men to buy the perfume for their women. The purpose is also to convince women that if they buy this perfume they will able to be sexy and confident like Beyonce is. This ad also wants to convince men that if they buy this for their women, their woman will be sexy and confident like Beyonce is.

While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate the audiences’ attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together to make this ad one that practically jumps off the page and into your mind.

This brings me onto the next subject, appeals. Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in. A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but that’s what it’s there for

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

The advertisement that I have decided to describe and analyze is one from Armani Code, a cologne producing company. When I first glanced at the advertisement, there were a few things that jumped out to me. The first of those things was an attractive white female with a lot of skin showing kissing and hugging an attractive white male who is professionally dressed. The next thing that caught my eye was the fact that the male was staring off somewhere into the distance while this beautiful female was trying to kiss him. He is portraying himself as if he is disinterested in the female. The third and final thing that caught my eye before actual analysis of the advertisement was the fact that the picture is all black and white. The girl, with her skin showing, is mainly all white. The male in his suit is mainly all black, with the exception of his face and white undershirt. Additionally, the bottle the cologne is held in, which is placed in the bottom right hand corner, is all black as well, with the words Armani Code printed on the bottom of the bottle is small print. While the ad itself is quite simple in design, it’s the meaning behind the picture that provides the most power. The message behind this advertisement is if Armani Code cologne is worn by any man that so many girls will like that man wearing the cologne in a sexual way that the man will eventually become sick of the females and focus on other things. This particular ad targets males while chasing the

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half.

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her