Louis Vuitton Imc

This project is about doing a collaboration collection from a luxury brand for a retail brand. The project goes deeply into analysing and interpreting about marketing managment and visual merchandising. My topic is the collaboration of Acne Studios for French Connection. The end result is to create and sell a clothing line with ten different looks that represent both stores aesthetic.

Louis Vuitton “was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses” in the industry (Pearce & Robinson, 2013, p. 14-2). The firm’s products range from high quality “leather goods, handbags, trunks, shoes, watches, jewelry, and accessories”; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products “in 50 countries with more than 460 shops and generates more than €7-billion ($9.5-billion U.S.) in annual sales” (Wendlandt, 2013).

Another challenge for Louis Vuitton is the market and brand dilution as it has already entered and successfully fit in the Japanese market. The products have already maintained the “acceptable” group, and the company has become to feel difficult to increase the revenue. The figure provided in the case showed that nearly half of the Japanese have Louis Vuitton-monogrammed items by the time of 2007. This seemed to make LV prevalent but not luxury any more. To maintain its brand image, it is

In order to generate demand for the product Gucci doubled their advertising and turned Tom Ford into a celebrity hoping to attract media and attention from around the world. To restore Gucci’s image as a high end luxury goods retailer they renovated all of their stores to support this new image. In addition all internal and external communications had the same look and feel to convey a consistent brand identity. Furthermore, they reduced distribution through retail stores that didn’t support the new brand image regardless of sales.

As the Operation and Production Department we strive for excellence by providing superior quality products in an efficient manner in order to guarantee customer satisfaction.

LVMH, known as Moët Hennessy • Louis Vuitton, is a French conglomerate and the largest producer of luxury goods in the world. LVMH was formed in 1987 with the merger of Moet et Chandon a champagne manufacturer, Hennessy a cognac manufacturer, and Louis Vuitton a fashion house.

By showing a healthy growth in her brand throughout the last 15 years proves to other influential designers that their creative voices do not have to be compromised in order to have renowned success. It opens the doors into exploring new ways of working with fabrics, modern technology, and less harmful chemicals. Overall it is exciting to see how this one brand has eliminated the taboo of being sustainable in luxury fashion, and through this award has an even more powerful voice to spread their

“For Yves – and herein lies his uniqueness – each collection is a means of bringing dreams to life, expressing fantasies, encountering myths, and creating out of them a contemporary fashion.” – Pierre Berge, fellow designer and partner

Louis Vuitton started off as a trunk maker in the 1800s for traveling as at this point in history traveling was considered a luxury that the rich had. Vuitton founded his brand in 1854 but it was after he died in 1894 that his son Georges took over and really expanded the brand and made it what it is today. In fact, Georges was the one who created the classic Louis Vuitton monogram with the LVs in order to prevent counterfeiting. This brand was really popular during this time era as it was one of the first luxury brands to be founded that would later lead up to other famous designers later in the 1900s. Another very famous brand from this time era is Hermès that was founded by Thierry Hermès. This brand was originally for horse riding gear but then became a handbag luxury brand. ¨Thierry Hermes started handcrafting horse harnesses for caliches and carriages in 1837¨(Said 1). This brand nowadays is known for its ridiculously high prices and it is infamous for its Birkin & Kelly bags that can cost anywhere from $10,000 to a ridiculous $200,000. These are two examples of two luxury brands founded in the Victorian Era that we know of

The company has maintained its position in the market by striving to maintain its products quality in a very competitive market. The marketing team has been involved in market surveys to acquire the demands of the market and

Goal should be like that reflect our desire to achieve the dream. In this company as we distinguish our product and focus on the achievement of high quality of product that satisfies the needs of the customers, the company market itself as a high quality product manufacture. The position of the company in the market is the premium segment and targeting the customers who value quality and appreciates creativity. The key objectives are:

Luxury brands are becoming more a more popular everyday. More people are spending more just os they can have the name brand look. Except, not many people really know what they are paying for. They don’t know where their two thousand dollar purse came from or who was the manager in charge of the person who designed the thousand dollar bottle of Champagne they just popped open on new years. Most people really don’t know who or what it takes to give them the finer things in life. The answer to these questions though is one company that has been striving in the light as the luxury company is LVMH. Moet Hennessy Louis Vuitton SA was founded in 1987 and now owns over 60 brands like Dom Perignon champagne and Bulgari jewelry. That is all people seem to know though, the luxury brands and not the organization behind it.

Louis Vuitton Malletier, most commonly referred to as Louis Vuitton, was established in 1854 by Louis Vuitton, who pursued his impetuous passion for the fashion industry by constructing his own luxury fashion retail company. Louis Vuitton, who was only 10 when his mother passed away, decided to leave his home at the age of 13, alone and on foot, bound for Paris. He traveled for more than two years, taking odd jobs to feed himself along the way and staying wherever he could find shelter, as he walked the 292-mile trek from his native Anchay to Paris. He arrived in 1837, at the age of 16. After arriving, Louis noticed the wide spread poverty, but what really peaked his interest was how Paris was being transformed by the industrial revolution. Vuitton met a successful box-maker and packer named Monsieur Marechal, who took Louis on as an apprentice to his craft. In 19th-century Europe, box-making and packing was a highly respectable and urbane craft. A box-maker and packer custom made all boxes to fit the goods they stored and they personally loaded and unloaded the boxes. It took Vuitton only a few years to stake out a reputation amongst Paris’s fashionable class as one of the city’s premier practitioners of his new craft.

Its primary objective was, simply put, to become the “most recognized and respected brand in the world.” This objective required most of the

• Creativity and Innovation: Competence to produce new thoughts/approaches and get them going. Continuously do best for give practical shape to his/her thoughts.