Described in this paper is Louis Vuitton’s (LV) evaluation of the external and the global environment of LV in Japan. We will discuss the remote, industry, and operating of the external environment along with the factors involved in the global environment utilizing the S.W.O.T., P.E.S.T.L.E., RVINE, and Porter’s Five Force analysis tools. Known as one of the oldest French luxury fashion houses, “Louis Vuitton”, an international, well-established brand most famous for its craftwork leather bags and
Louis Vuitton Analysis SWOT; Porter’s; PESTLE Louis Vuitton Analysis SWOT; Porter’s; PESTLE TABLE OF CONTENTS Introduction 1 Louis vuitton – the brand # SWOT analysis # Porter’s model # pestle # INTRODUCTION This is a report about the brand named Louis Vuitton in terms of brand analysis on the context of Marketing Lectures. We choose Louis Vuitton because it is an interesting brand to analyze since it is strongly established in the market and has been growing despite the economic
LVMH – Fashion & Leather Goods External Analysis Faurum Doshi LVMH Summary LVMH, known as Moët Hennessy • Louis Vuitton, is a French conglomerate and the largest producer of luxury goods in the world. LVMH was formed in 1987 with the merger of Moet et Chandon a champagne manufacturer, Hennessy a cognac manufacturer, and Louis Vuitton a fashion house. The LVMH group is comprised over five sectors: Fashion & Leather Goods, Wine & Spirits, Perfumes & Cosmetics, Watches &
Final Case Exam: Louis Vuitton Submitted by Daniel Ansah 103183107 Submitted to Professor Tony Mao University of Windsor 04-75-498-30 Saturday August, 14, 2014 TABLE OF CONTENTS I. KEY ISSUE 1 II. EXTERNAL ANALYSIS 1 Industry 1 Key Success Factors 1 PESTEL 1 PESTEL Summary 2 Porter’s Five Forces 2 Porter’s Five Forces Summary 3 III. INTERNAL ANALYSIS 3 Louis Vuitton’s Strategy 3 VRINE 3 VRINE Summary 4 Financial Analysis 4 IV. CONCLUSION 5 Decision Criteria 5 Alternatives
1. What are the characteristics and attractiveness of industry? The characteristic of luxury goods industry Gucci, Hermes and Louis Vuitton, all of these brands had been found more than 150 years ago. With the high amount of profit, as well as the sales growing 6% every year could make luxury goods industry one of the highest profitable market in the world. The industry has seven main product categories which are; leather goods, footwear, high-end apparel, silks, watches, jewelry and perfume. The
Session 2 Weekly Assignment 1. Start by discussing the Five Forces Model generally speaking, identifying the different parties involved along with the specific factors that bring about the competitive pressures. When thinking strategically about a company’s industry and competitive environment we see it entails the use of some well validated concept’s and analytic tools. Moreover, if we are interested in introducing a new brand of luxury handbag and would like to understand the type of competition
Burberry Analysis of the competitive environment The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. RENATA GECAN MILEK 19.11.2012 Professional MBA Business Core 2012-2014 Competitive Analysis and Strategy Business Core Class 3 1. Introduction The aim of this essay is to provide brief and structured analysis of the competitive environment of a Burberry. In the first part I will briefly present luxury goods sector, trends,
External Environmental Analysis on PEST, PORTER’S FIVE ANALYSIS & SWOT Introduction The purpose of this report is to examine the external environment in Malaysia that affected Gucci, one of the Italian high fashion luxury brand. PEST analysis, competitive analysis and SWOT have been used by investigators to achieve the target. Gucci- Company Overview Gucci is among the sophisticated international fashion company which produces high quality of clothing, fragrances, accessories, handbags and
CONTENT PAGE Content | Page | 1. INTRODUCTION a) Background information b) Retailing Industry | 3 | 2. ANALYSIS AND EVALUATION i. Market Segmentation ii. Marketing Strategies * Price, Promotion, Product, Place iii. SWOT analysis iv. Environmental scanning * Porter’s 5 competitive forces analysis | 4-6 | 3. REFLECTION | 6-7 | REFERENCES APPENDICES A. DBS Dialogues Tracks Charles & Keith's Steps to Asia, Middle East and Europe B. Retail Sales Index, Food
2.0 Strategic Analysis Burberry Group PLC is a global luxury brand with British heritage, core outerwear, and large leather goods base. The company sell luxury product across apparel, accessories and beauty categories through a diversified network of retail, digital, wholesale, and licensing channels worldwide. And, Asia Pacific, American and EMEIA (Europe, Middle East, India and Africa) are main market of Burberry group. Different from other industries, macro-environment factors, such as shifting