Love Is Physical Affection

AT&T’s “Close to Home” commercial effectively develops pathos through consumers using children. The company uses sentimental moments to give the audience a warm feeling inside and stir up their emotions. The commercial shows the children and how they are affected by a simple texting and driving accident. The child can be killed or left without their families. AT&T states, “No text is worth it.” Aaker, the professor of Marketing Strategy at the University of California, states “Wells, Leavitt, and McConville (1971) include adjectives from their study such as gentle (also in Aaker and Bruzzone's warmth factor), tender, soothing, serene, and lovely in the factor they term ‘sensuousness.’ Schlinger (1979) found an ‘empathy’ factor associated with commercials involving affectionate couples, warm relationships, mother-child interactions, attractive products, vacation settings, or appealing characters such as Pillsbury's ‘soft and cuddly’ doughboy.” Children make the advertisements relatable and cause the audience to feel empathetic. Children bring out general emotions and help persuade consumers to buy their products.

The emotionally gripping ad came across

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

I noticed how the creators of the ad placed things how they wanted it to be. The spokespeople for the ad are both in their early twenties. Both of them are positioned in the exact same way, but the emotions they show is what gives off a difference. The man’s face is relaxed and calm while the woman’s shows an expression of a sexual pleasure.

Dealing with death and the emotions that come along with it is common to humans. This is especially true when it involves a parent or grandparent. In the commercial, the woman is having to deal with her ill father who is bedridden. This is an event most will have to go through once in their lives and letting go can be difficult. However, there is one thing that can help soothe the process of death and that is the existence of deep love for the person. Despite the commercial presenting this sensitive topic, the advertisement effectively reminds the audience the importance of everlasting love because of the use of pathos and ethos.

One of the advertisements created as part of the campaign features a young, interracial couple smiling and laughing while enjoying listening to music. With the purpose of recommending getting flu shots, the advertisement uses a young couple to target an audience of young adults. The

This ad shows emotional appeal because there is a mother taking care of her children.

A high school football field is the setting for the ad. The main characters portrayed are high school cheerleaders. They are all dressed in matching uniforms with blue and white tops, white skirts, and white shoes. They are perceived to be cheering

We see them grow together as a couple through good and hard situations, up to the point where they decide to take the most important decision of their life; marriage. Falling in love is something that every person encounters at some point of their life and watching this commercial may bring back memories or get people to think about their own relationship. Therefore, the intended audience the brand wanted to reach out to is people in a relationship and the public in general. The most effective part of the video would definitely be the song used in the background, “Can’t Help Falling in Love” by Haley Reinhart. The sweet soothing voice sets the tone to the commercial and transfers a feeling of happiness and love to the audience to get them emotionally attached. A montage of romantic scenes and a love song is the perfect combination to make viewers become sentimental and get them to believe that if they buy a pack of Extra Gum then they will fall in love with

The advertisement consisted of an African American father and his daughter. The father bought a cell phone for his teenage daughter (which you can expect her to be thrilled). The father reveals the phone and she screams with joy and gives him a hug tightly around the neck. The father

Like the proposal commercial, the ad in People creates a warm, sentimental tone by appealing to cultural ideas of family bonding. By referencing cultural tropes like the family fishing trip, this ad not only relates its product to heartwarming emotions, it also reinforces values of male bonding and familial affection.

There are a couple of groups that this type of ad seems to really connect with and sink in. The first being the young, the reckless and those longing for love. Then there are those who want to feel that way, again. An older person in their 70’s and has recently retired, sees this ad, days of their youth would flood back in. This image captures the present and the past for both parties.

Love is said to be the greatest human experience in which mankind are privilege to partake in. To love can be a wondrous experience filling life with bliss and other strong emotions. Some people believe to love is to be alive and be able to see the good in the world and others. The purpose of this paper is to examine and find a better understanding of what is love, to explore what people believe love to be, and what lies surround the perception of love and to explore and expose what the meaning true love is or at the very least the authors understanding of the perception of love. In addition to exploring the concept, deception and the truth of love,

When asked the question “What is Love?” what are some of the first things that come to mind? Some people might say it is an emotion that we experience when we interact with the world around us. People can have love for many things such as money and other material possessions, family and friends, even the world around them. These are just a few examples of how we often use love in our lives. However, love is not only confined to our lives, it is also a very important emotion in religions as well.

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her